Crisis in PR: Bad Thoughts in Business

Don’t get in a full fledged crisis. Every business has its stressful situations and rainy days. This is something a business cannot avoid. What a business can avoid is turning a rainy day into a category 5 cyclone.

There are many toxic thoughts that you might have that you are completely unaware or that spells D-I-S-A-S-T-E-R  for your company, particularly if your business begins to grow or you have just experienced a lot of success. These toxic thoughts are the catalyst for any major preventable disaster a business experiences. Learning about these toxic thoughts will not only make you aware and alert of any problem in business, but you can become your own PR agency in your business.

Without further ado, here are some of the most toxic thoughts that can kill a business dead on its tracks

Thought #1 “That Crisis will never happen to me”

If you don’t take steps to prevent the disaster yes it will happen to you. In life when we see someone struggling through life, we sometimes can see the solution from afar, but when we are caught in the same situation, we may not know what to do. This is exactly the same in an business environment: It is easier said than done.

In the age of social media, there is very little wiggle room to hide and news travels faster. All it really takes is a whistle-blower in the form of an employee to type onto Facebook. Now, if their complaints are unwarranted and untrue you still must take some form of action because it still harms the image of a business. If what they are saying is true however, you have entered into full crisis mode and the thing you thought would not happen to you just happened.

Thought #2 “Let’s keep our stakeholders in the dark”

To me this thought is the equivalent of the child prank of “Why are you hitting yourself?” This is just asking for an issue in business to manifest into a crisis. When PR and lawyers get involved with your company, they biggest desire is to only have to resolve small issues that have not had any real impact in your business, they do not want to resolve the big issues that cause you and them so much time and stress. They will hate it even more if you did not tell them about the issue you were trying to prevent.

Thought #3 “ No Comment”

If you are unfortunate enough to encounter a disaster that has caught media attraction, the worst thing someone can say is “No Comment”. The reason for this is that stakeholder and the general public what to know how this disaster started and what the business is doing about it to remedy the disaster. If you don’t say anything, stakeholders and consumers will resent the company and think it’s hiding something even more sinister.

Think of this situation between business and stakeholders as a relationship between two spaces that has hit the rocks. The relationship can be saved and you may even grow stronger if you reveal what the trouble is between yourself and the situation. If not, except your relationship to worsen and have long term detrimental impacts.

Thought #4 “We are one of the biggest companies in the world, we are untouchable”

I can guarantee that that was the thought in the heads of Enron, Worldcom and Lehman Brothers.

As soon as a business develops this delusion and believes it, it spells the beginning of the end. Normally, this thought leads to fraudulent activity or some other unfair+ business practice. It can range from lending mortgage bonds to people who could not pay them (Lehman Brothers)  to simply making up figures in the accounting books (Enron). These types of scandals are no hidden forever and if unchecked, it will lead a company to bankruptcy at best and imprisonment for white collar crimes at worst.

Conclusion

So these are just some of the thoughts that managers have that can harm a business. There are more but what I always recommend is constant self-awareness. That way, your mind is always based in reality. You can become your own PR machine. If you don’t lie to yourself, whether you succeed or fail in business, you will always be able to at yourself in the mirror with a clear conscience

 

Perfect Speech for Perfect PR

In PR, the value of words is invaluable. That sounds like a contradiction in terms, but it’s true. A great speech can build positive relationships with stakeholders and potential consumers, which is at the heart of public relations.

To become better apt for your next presentation, here are a couple of tips to help you become a better speaker.

  1. The Rule of Threes
  2. Know the Purpose of the Speech
  3. Use Humour, anecdotes and analogies
  4. Slang, Jargon, Formality or Informality

The Rule of Threes

The rule of threes is an excellent way to structure your speech. Personally, I love it, it just works for me and it also works for the audience. It’s simple, highlight three areas of the speech you will be discussing and elaborate on that. This rule works especially well if the third point is either slightly longer or has a nice little twist to it. The audience will believe will pay more attention as you save the best until last.

Purpose of the Speech

Purpose of  the speech will determine the tone an mood of your speech. If you are promoting your business to existing consumers at a convention, you are more likely to apply everyday language and incorporate humour. However, if the company is in the middle of a crisis, you better not joke. Knowing the purpose of your speech will get the best result out of people as you are giving them the information they want presented in a way that they like to hear it.

Humour in your Speech

Humour anecdotes and analogies are ways to stimulate the audience or to simplify high minded ideas to them. Just make sure that the jokes are actually funny and your anecdotes and analogies are accurate and don’t go off on a tangent. Read a joke book or look up online for analogies that best fit for your speech. If you practice this long enough, soon you will be like a duck to water.

Slang and Jargon

Slang and jargon in your speech is entirely determined by how knowledgeable your audience is.

Say we were selling TVs. If you were pitching televisions to IT professionals, you might talk about the technological processes  on how the TV functions. For a bunch of consumers, you might only need to say that the TV lasts longer, has a bigger screen and has better picture quality.

Finally you need to practice your speech. There is a massive disconnect if you constantly look at your notes. You can condense your speech into bullet points and make it whatever you say come naturally. Even though it may be harder for inexperienced people to publically speak without palm cards, maintain eye contact is the key for audiences to understand and enjoy you and what you wrote. You speak to the audience, not to the ground.

All of these tips will hopefully help you in both writing and constructing a speech from start to finish

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at

The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

How our approach helps Business Owners

As Business Owners, confidently delivering relevant messages with quality, professional delivery will help you to build Trust with Potential clients , get their attention and get them interested to see how you can help them.

A confident presence will give you that big break you are looking for. Right now, you have the opportunity to develop those skills, practice them in front of an audience and then book those networking and speaking engagements that will assist you to generate sales leads.

I am the Founder of The Speakers Practice , we specialise in helping clients to confidently market and present themselves. We also assist with promotional tools eg business presentations, video, writing, podcasts and social media. We are the first company in Australasia to present the top-rating programs – BookYourselfSolid® and the SpeakersTrainingCamp® program.

During the time of being in a corporate role and working for small business, the importance of leadership , continuous improvement , marketing and product development was focused on. Delivering presentations in a confident manner and getting the message across was essential.

Today, The Speakers Practice works with business owners and professionals helping with learning and developing marketing skills using the powerful marketing system BookYourselfSolid®, Presentation skills one-on-one, in front of a group and in front of a camera. By developing these skills, the owners and staff confidently present their ideas and the end result is building business by building connections.

Email me on Adrienne@thespeakerspractice.com.au or ring on Mobile 0414 367 960

Specialties: Marketing Skills, Public Speaking and Presentation Skills training.Video Marketing, Understanding of Product Development and Continuous Improvement, Facilitation, Leadership.

When communication skills are vital !

Screen Shot 2017-09-20 at 1.26.05 PMRecently, I watched a documentary called Enron: The Smartest Guys In The Room and I realised how much a PR intervention may have saved thousands of investors out or pocket and billions of dollars in unassailable debt. In a perfect world, a crisis communication plan early on could have turned Enron into a small company, but into it’s eyeballs in corruption and debt.

Except in real life, for Enron, making money by any means necessary was the name of the game.

Every company that has been caught by the media for corruption has gone through the stages of the issues life cycle. The four stages are

  1. The potential stage: The moment in a business in which something bad might occur.
  2. Emerging stage: The moments in which a triggering event causes a major issue and begins to fester
  3. Current Stage: When the issue develops into something a company cannot control
  4. Crisis stage: When the media gains a lot of traction on the company’s major issues and a made aware to the public, negatively impacting upon a company
  5. Dormant Stage: When the crisis loses traction with the media, depending on how well the crisis is handled determines how long this issue lingers on in the company.

The entire story of Enron is quite complex, here’s a short overview:

Enron was a major energy company founded by Ken Ley and hired Jeffery Skilling and Andrew Fastow to manage the books and the organisation

Enron managed to influence various state governments to deregulate the energy industry. During the time of deregulation, Enron hid all of it’s debt through mark-to-market accounting (failed ventures were seen as assets in Enron’s books), market manipulation and making companies solely to purchase Enron’s debt. The corporate culture at Enron was to make money for the company by any means necessary. They bribed auditors Arthur Anderson to stay quiet on the issue and it was speculated they bribed banks and lawyers. Enron also encouraged citizens to put their retirement funds into the company knowing that the company was a sinking ship.

In 2000, Enron’s stock was selling at more than $90 per share, By the December 2001, Enron’s stock was 26 cents per share, went from 84 billion dollars to bankruptcy in 21 days and citizens lost their retirement money. Arthur Anderson also failed due to corruption and major Enron employees were sent to jail for fraud and other white collar crimes.

Using case studies like this can help anyone working in crisis communication if a similar situation like this arises. Now as a crisis communicator, the easiest and best way to resolve an issue is at it’s earliest possible stage.

The Potential Stage

The Potential stage happened when states were deregulating the industry. This freed Enron to be more flexible with their business practices and increase the likelihood of corruption. Having a trusted professional would have helped by informing Enron of the potential long term consequences of corruption that can come from market deregulation. That way they are aware of the potential situation and may have been more vigilant against potential corruption.

The Emerging Stage

The triggering event was, when Jeffery Skilling became CEO and began implementing mark-to-market accounting. This was what started the cascade of imaginary numbers, artificially inflated stock prices and market manipulations to cover their losses.

The emerging stage is more difficult to pinpoint. The emerging stages would have occoured when Enron hit insurmountable debt. The emerging stage is when an issue starts to spin out of control and it takes a lot of PR in an attempt to stop it. At this stage, there is no chance of Enron (or any company) escaping the damage.

A crisis communicator could have mitigated it by advising Enron to declare bankruptcy and have a PR campaign detailing how and why the bankruptcy occurred and methods of repayment from investors. This may have gotten Enron staff members indicted for white collar crimes, but they whould have been able to reduce the level of bankruptcy and saved workers their retirement money. People may have looked back on Enron far less negatively than people do today.

The Crisis Stage

The crisis stage started when skilling retired from Enron two months before the financial collapse and the crisis peaked when Enron became officially bankrupt. It was at this stage when Enron decided to handle it by constantly denying any wrongdoing and avoiding the situation they set themselves up for instead of admitting outright that what they did was business malpractice.

It is for this reason that people still talk about Enron today. It is also the reason why the dormant stage of the company lingered on for many years. Had a crisis communicator come across and intervened, they could have easily mitigated the damage. The saddest thing is that it could have happened at any time over the ten years the company were active in the deregulated energy market

So, as a crisis communicator, think about these 5 stages of crisis management from the communication viewpoint. It’s an  interesting consideration. 

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

The Importance of Communication when the Business is attempting to adapt to Change.

Let’s get you out of your comfort zone. Instead of talking business, let’s start with a little philosophy. A man called  Heraclitus, an ancient Greek philosopher said “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man”

Change cannot be avoided. Yes, you can resist it for awhile, but change is like going on a train: You can hop along for the ride or it will pass you by. Skip too many trains and you will never get to your destination. This kind of philosophy applies to a business when undergoing change.

A lot of times it is hard to move into new waters but here are a couple of tips to help your business through change for the better.

1. Understand the Big Picture

Instead of losing yourself on where you want the business right now, start thinking about where you want the business to be several years down the track. That is your map, the place you want to be.

Your vision is the map and the change are the directions. While the directions may look daunting, you will understand that there is a light at the end of the tunnel and hopefully that will motivate you to keep going.

2. Be Positive

If you have a negative attitude, you tend to worry about failure. If you are negative about the change, you have already failed. If you have a negative attitude, your employees may become Mr. Sad, Mr. Angry or Little Miss Trouble themselves.

People don’t like working with others if they have a negative attitude and they will resist change, making it more likely that your change initiatives will not succeed.

Maintaining a positive attitude to change leads to the likelihood that employees will be more accepting of that change. Fearing change is normal, but accepting that fear is key and finding positivity within yourself is likely to influence your employees towards the changes you set out to make.

You know you have succeeded with change if the employees turn into Mr. Happy and Little Miss Sunshine

3. Communicate to others

It’s very easy for a boss or an owner to be locked up in a room and send a form email to employees about the changes you intend to make and hope the change occurs outside the confines of the office.

Form letters are good at making sure everyone gets that message, but it can be bad for the lack of two-way communication. Make sure people can ask questions about your change initiatives and make sure you can answer them. Talk to other people who have undergone a similar process and what they have experienced.

With the flow of information, people become more informed and therefore make better decisions. While change is being implemented, it can make the process easier when everyone is informs and on the same path.

4. Don’t Give Up!

Determination is a great quality in business. If you follow step 1 in the guide and look at the big picture, not giving up is an invaluable tool to change not only in business but in life.

For example, if I wanted to lose weight and gain abs, I know that if I exercise regularly, perform abdominal exercises with a healthy diet, I can achieve that in about 4-6 months. However, if I quit after the first exercise session, I will never get the abs I want.

Similarly, in business, if you know the right strategy to achieve your business goals, you have to know that the change is not always going to be easy. As a matter of fact, it might suck. However, if you have determination, you will have a better chance to get through the hardest parts of the change and you may be able to achieve your business goals.

The Bottom Line

I believe that the attitudes towards business (and corporate culture in general) come from a top-down approach. What the CEO thinks, feels and acts will seep down all the way to the bottom of the employee working totem pole.

That is why these tips are about attitude and organization. If the times are a changin’ and you can adapt to it in your mind and your actions, your coworkers will likely go through the change in the workplace a lot easier than a company who fear change and believe it is the enemy.

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Communication skills bring success!

With this world based on innovation and focused on the internet, it appears fast paced and action packed, rapidly changing but what is missing?

A high proportion of the workforce is focused of using a computer. Their job cannot be done without the use of the internet. Many humans are starring at a computer screen for many hours of the day. 

The fact is that we are humans and business is much more about building relationships, building trust and getting to know people. The skills associated with computer work reduce the ability of personal interactions that are so important to every human being.

So in training for any job placed role but especiallly in business training of any genre, presentation skills and communication skills really needs some focus.

How can presentation skills help in the workplace?

  1. Well presented reports at meetings can help managers understand the concepts that are being discussed and achieve positive outcomes.
  2. If you can express your case with some conviction then you will persuade your managers to your point of view.
  3. Confidence always wins! So the more confident and articulate you are the more you will prosper in the workplace.
  4. If you are in sales, again confidence will get you across the client wth a client. You will be able to build trust and a relationship that helps build the connections for making the sale.
  5. Marketing is about building trust and credibility and a relationship so when the time is right the client will remember you can help them solve their problem.

Nervousness, self doubt, not confident to get the words out or convicted with your approach, these will put roadblocks in front of you and stop you from achieving the success in your dreams.

The moral of the story is that working on your communication and presentation skills is essential for being successful in the workplace. Keep working on your confidence levels – ultimately this will help your happiness levels and bring the success that are in your dreams!

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Image supplied by Shutterstock

What are Investors looking for in Pitches?

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Entrepreneurs and Startups have such great ideas, they are highly skilled in so many ways and they are wanting to change the world. There is the reality that it takes funding to change the great idea into reality.

So it becomes really important for the Entrepreneur to be successful when going through the pitching process with getting the necessary funding they need to make their dream into reality.

The delivery of the Pitch becomes the interface between the Entrepreneur and the Investor looking for great ideas that the Investor can make a good return on.

What are the important elements of the Pitch ?

1. Clarity – The individual delivering the pitch needs to have absolute clarity over each segment of the business proposal. Being able to articulate easily the design, formation and undertakings of the business is sound preparation for putting together a pitch.

2. Pitching Requirements – The Pitch must give all the information that the Investor needs to make an informed decision – to atleast talk further with the Entrepreneur if not make an offer.

The areas that need addressing are:
Identifying the problem the business is addressing?
What is the solution?
How big is the market?
How the business is going to make profit?
What is the business model?
Is there Proprietary Technology?
Who is the competition?
Marketing Plan- How are sales going to be achieved?
Team – Who is needed and on the team?
Money milestones – what are you going to spend and achieve?

3. The Delivery of the Pitch is important – if the Entrepreneur doesn’t display passion about his own product – then why would anyone else?  Preparation, practice, easy to read slides and a polished performance are all going to have a significant impact on the success (or not) of the pitch.

Overview:

The whole package is important – information, delivery and clarity. Speaking to Investors and getting them to commit capital to your business idea is challenging but will reap great rewards – especially if you are prepared and have a polished presentation.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Video is the Business Tool for Today for Real Estate Agents

shutterstock_171921824Real Estate Agents need to build a strong bond with their clients to help them sell or purchase a property. Being in a position of helping out with large purchases or sales is a big responsibility.

But how do people who are wanting to buy or sell a property choose an agent?

Real Estate agents are using the benefits of websites to promote properties. Clients like this approach as they can view the properties. So the Agent Profiles are a very big credibility builder and the personalisation to really connect with potential clients the better.

By adding a video to your Agent profile, this allows you to:

  • Introduce yourself
  • Share some details that connect you to your audience
  • Display knowledge of the area and community
  • Talk about market updates

You can build a strong reputation by building a presence on Youtube. This also assists with your Google Ranking.

  • Posting semi-regular video on Youtube
  • Posting worthwhile content
  • personalised video with your personality shining through
  • Using content ideas from your day-to-day Real Estate activities

For your agent profile, it is worth going through the process of creating a personalised, professional video that represents your brand. You can be proud to display on your agent profile. Then, more casual smart phone video can be taken and displayed on Youtube – these could be of your current properties, etc.

What do you need to be aware of when preparing a video –

  1. Connect with the people viewing your video
  2. Your scripting needs to be structured and fast paced.
  3. Catch the viewers attention straight away.
  4. Your whole presentation needs to be engaging
  5. Allow your personality to shine through.
  6. Understanding the video process is essential
  7. Also understanding the marketing of your video will help with the success of building a following.

Learning about the ways to prepare and use video is really important in todays digital world. Have fun and enjoy – it is the way to connect with your potential clients!

For more details on The Speakers Practice – Video Program for Real Estate Agents – see – Presentation and Video Program for Real Estate Agents.

Confidence Sells!

Confidence sells!

It’s absolutely true, when you see a confident, articulate person, you will believe what they’re saying and even buy what they’re selling!

It doesn’t matter how highly qualified you are, how good your product is, if you are up against a more confident person than yourself then confidence will win!

But this is not something you need to live with for the rest of your life – you can build your confidence , loose those negative thoughts and that disabling self doubt and work at  building your confidence , change your mindset and achieve the successes you have previously dreamed about.

It does take work but the journey is SO worth it.

This is a very personal topic for many and we don’t want to admit we’re not confident. We hide our self doubts in all sorts of ways. Sometimes, its by making more noise than less, sometimes by talking all the time non stop! Sometimes by not saying much at all and keeping out of the lime light. You see others with the same qualifications or less – seemingly doing better? Oh the pain of it all.

Waldorf Emerson said” Fear defeats more people than any other one thing in the world”

But what’s the fear of? Getting up in front of people and promoting yourself? Scared someone will say something nasty about you – criticism. Fear of not being good enough.

Success brings success so if you focus on achieving success it will take you on a journey towards success.

So what do you need to do if you suffer from a lack of confidence and still want to take on the world?

Dale Carnegie says in his book ” The Quick and Easy Way to Effective Speaking” that developing your public speaking skills are a fabulous way to overcome your fears and build your confidence. He says ” Learning to speak in public is nature’s own method of overcoming self- consciousness and building courage and self-confidence. Why? Because speaking in public makes us come to grips with our own fears”

There are five incredibly powerful but simple ways of facing your fears and taking you on the journey of self discovery and confidence.

  1. Focus on positivity
  2. Look confident – Change your body language and image
  3. Change your mindset 
  4. Be prepared
  5. Look at how far you’ve come

In summary, lack of confidence is a mindset. A mindset that will stop you from getting what you so desperately want. But you can change your mindset.

The truth is if you want something then you’ve got to go and get it – change your mindset – aim for positivity and success, really value all your experiences along the way and qualifications and focus on what you want to achieve.

Because the truth is Confidence sell!

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

How can video help your business?

Video is an incredibly powerful way of connecting with your clients.

You, as a business owner, can connect one-on-one with your clients and prospective clients in a way that was unheard of 15 years ago. Today, it is so easy to use a phone or tablet to create a video, the quality is reasonably good and connections can be made one to many easily and regularly.

For more professional video, access is available and quality video is more affordable than ever. You can create your own commercial with high quality displaying you as the expert in your field to everyone that clicks on your website or Youtube channel.

So what sorts of video could you create to speak to your prospects?

Here’s a list but there’s over 50 different types of video – see –

  1. Short, sharp phone video for use on Facebook
  2. Branded professional video for websites
  3. How to video for Youtube and websites
  4. Video for Online Training programs
  5. Video via Webinars

Each profession will suite various sorts of video. Its a matter of thinking about how can video be best utilised in my business to help my clients.

Once you have thought through the use of video within your business, then its the creation of the video that is to be considered.

Video creation involves –

  1. Planning – the script, the message, the location, how the video is to be created, who is to be involved , is it a person speaking or animated video?
  2. Production – the creation of the video – who is going to do this and how
  3. Post Production – preparing the digital recording into a professional MP4 recording.

There’s plenty to think about when preparing a video.

The important consideration is the connection with you and your clients and prospects.


Video can help your business by:
a.displaying you as the expert in your field
b. keep a personal connection with your audience
c. use various, interesting video to keep your audience engaged and following your topics
d. giving your audience valuable information using video in an easy to watch format
e. you, as the business owner, only need to say this once on the video and then it can be seen multiple times by viewers so for you it is actually time consuming not having to say the same thing again and again.

Consider the ways video can help you. Perhaps, give us a call to discuss opportunities where you can utilise video to help you.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.