The Importance of your Foundation for Good Business

Marketing creates awareness of your business –  The BookYourselfSolid® approach believes that marketing doesn’t get you clients –

Its what  happens after a potential client finds out about you is what books the business. What happens afterwards is that the potential clients come and check you out, looking to see if you can solve the problem they are facing – if your foundation is secure and your pricing is right and you have simple sales conversations then you book the business.

Its all about building trust – if you have a strong Foundation then the potential client will be likely to give you the opportunity to earn their trust – you will be able to make sales offers proportionate to the amount of trust you have learnt.

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So what is involved with building a strong foundation?

There are four important parts to building a strong foundation –

1. Your Red Velvet Rope Policy – You need to identify the Avatar of your Ideal Client. You can’t serve everyone – identify who are your ideal clients.

2. Why People Buy -
Identify who your Target Market is,  know their urgent needs and compelling desires, Identify your #1 Biggest result. Know the benefits you bring to the client from a Financial, Emotional, Physical and Spiritual approaches.

3. Your Personal Brand Identity
You need to identify these three statements –
Your Who and Do What Statement – who you serve and what you help them do
Your Why Statement – why do you do what you do?
Create a Tag Line – not urgent – this is created by being clear on your Why statement.

4. How to Talk About what you Do. 

This is the 5 Part BookYourselfSolid Dialogue Formula
a. I help….
b. Their three biggest , urgent needs are:
c. I help them with those things by ……..
d. The #1 Biggest result when working with me is …..
e. What’s more they experience some deeper core benefits – Financial, Emotional, Physical and Spiritual benefits

It is really important to be extremely clear on these 4 topics – really clear – the more clear you are the stronger you have developed your Foundation. Your Ideal Clients will know you are talking to them – you will be speaking to them – they will connect with you – you will be solving their problems and giving them solutions.

This is really powerful. Build a strong Foundation and your clients will feel you are serving them!  That’s why your Foundation is SO important for Good Business!

Contact Adrienne McLean at adrienne@thespeakerspractice.com.au or ring 0414 367 960.

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Establish your Business Profile using YouTube

Video marketing is becoming an essential part of marketing a business. Speaking to your clients or potential clients via video is a way of really building your business profile and showing you are an expert in your field.

Shawn Powrie is a Digital Marketing Specialist from E-Web Marketing who specialises in the area of Organic SEO and online growth.

As a digital marketing specialist Sean works to increase the user-friendliness and overall quality and relevance of clients’ websites so that they can be more appealing to search engines and users alike, thus leading them to perform better in Google and convert more.

Sean works to make websites add more value to the world.

Shawn is a Digital Marketing Specialist from E-Web Marketing who specialises in the area of Organic SEO and online growth.

Shawn has consulted with many brands about their SEO strategy including Lincraft, QBE insurance, Converse, Meriton Apartments, Sennheiser, Macquarie University and Orion Expedition Cruises.

When Shawn isn’t consulting about SEO, he’s reading about digital and building his Youtube channel.

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Here’s the outline we discussed:

1. What is the first step for preparing Video for Youtube?Content strategy (identifying what to do)

— researching types of content

— analysing competitors

— understanding the video content landscape of your niche

— building a unique approach from that

2. YouTube – what is available to make a business Distinctive?

— Branding your channel

— Thinking through your brand positioning and voice (thoughtful vs. playful)

— Design / templates

3. What are your recommendations with Creating Video

Creating videos

— Equipment — what you need

— Frequency of videos and nature

— SEO of videos

4. How do we know our Video are promoting our Business

Measuring success

— The metrics Youtube provides and what they mean to you

— Monotisation of videos as a direct channel to earn

5. As a Business Owner and Online Marketer, how do you promote your business by speaking?

6. How can you use video in your business?

My business and Youtube

— Who I am, how I came to create a Youtube channel

— What opportunities it has yielded for me (teaching on other websites and offline)

— How it will continue to grow.

There’s a wealth of practical information and approaches that you can use in building your own Business Profile using Video with Youtube.

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The Similarities and Differences between Corporate World and Small Business

Our guest , Cheryl Alderman from BeUltimate, works with both the Corporate companies and Small Business and understands the two different worlds very well.

Working in the Corporate Workforce can be all encompassing with an elite component, due to the size of the businesses. For Small Business, owners are passionate about what they do – the challenges can be huge because they don’t have the financial backup.

One of the biggest differences – in corporate there is a lack of control – they are employees . In small business, 90 – 100% of decisions are made by the owner, they are in control.

Corporate employees don’t have the same emotional input that Small Business Owners. In Small Business, the business is really a part of the business owner and have a really emotional connection – in the corporate world – the emotional connection is really not there as strongly.

Challenges are stress, speed of change, pressures, financial pressures. Cheryl works with the executives to reduce stress and have lifestyle changes to handle the pressures.

Time management, Delegation, effective outsource, time saving methods, using technology to reduce the pressure. Organisation is a big area. Both Corporate and Small Business are , of course, keen to gain exposure and promote their business ultimately increasing their reach.

This is a really valuable discussion – especially if you are wanting to understand your target market and the needs of both corporate world and small business.

Here’s the video of our interview – Thanks so much Cheryl for your overview with lots of constructive ideas we can use. Here’s the video:

Here’s the Podcast:

Play
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Introducing BookYourselfSolid®

If you heard that there was a book based on a coaching program that helped small business owners and service professionals increase their revenues by over 42% you’d be skeptical.

But it’s true. There is such a book. It’s called Book Yourself Solid and it’s by Michael Port (a super nice guy). The stats are documented and show the amazing impact of this program.

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You may have heard the name buzzing about town – Michael Port – a true professional and incredible marketing mind. He serves as a role model to entrepreneurs and business owners around the world. He’s a new friend of mine – someone I respect – and a guy I can honestly say that walks his talk.

Book Yourself Solid® is amazing. It’s a real system that you can use to book yourself solid–and it’s inspirational. Michael has a breezy, easy style of writing. In fact, you’ll feel like your having an intimate conversation with him throughout the book.

The BookYourselfSolid® approach is now being introduced here in Australia – The Speakers Practice is proud to be able to offer the BookYourselfSolid® approach here in Australia. Adrienne McLean has been trained by Michael Port and his Elite BookYourselfSolid®  Certified Coaches and is now thrilled to be a BookYourselfSolid®  Certified Coach. This photo Michael Port with Adrienne was taken at the Philadelphia BookYourselfSolid® Workshop March 2014.

The incredible advantage of being a BookYourselfSolid® Certified Coach is that Adrienne will have the support of Michael Port and the BookYourselfSolid® Certified Coaches – there is a monthly call – so clients have the benefits of Adrienne’s association with this International support structure.

Have a look at Amazon. Book Yourself Solid® is always one of the highest ranked marketing and sales books. See the link – on right.

The Speakers Practice – Succeed Program is for self-employed professionals – either looking to go into business or in business and wanting more clients. We offer a process based on a Continuous Improvement model that uses a four step process – the learning part of the process is based on this world famous program – BookYourselfSolid®.

Readers are leaders. If you’re anything like me, you’ll get a massive return on your investment in this book. The BookYourselfSolid® Illustrated version is a fabulous way to work your way though building a business – you will do this with honesty and integrity and have the roadway to success!

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The Feeling of Success

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Achieving your goal is a nice feeling!

The elation is fabulous and  celebrate the success!

The Success raises you up to the next level- enjoy the moment – be proud of all the hard work you have done – it has resulted in you achieving your goal.

 

To achieve your goal – it has taken:

  • Huge amounts of effort
  • Uncertainty of whether you can achieve it or not
  • Persistence to keep at it and not give in to the demand
  • Focus – keeping on task and not getting side tracked
  • Handling of the roadblocks, the challenges and home situations that may all side track you

Finally, you have enjoyed the result of your hard work and successfully completed your goal. Any self doubt and problems have  gone. Enjoy and Celebrate!

And, what’s the next goal on your horizon?

 

 

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