What are Investors looking for in Pitches?

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Entrepreneurs and Startups have such great ideas, they are highly skilled in so many ways and they are wanting to change the world. There is the reality that it takes funding to change the great idea into reality.

So it becomes really important for the Entrepreneur to be successful when going through the pitching process with getting the necessary funding they need to make their dream into reality.

The delivery of the Pitch becomes the interface between the Entrepreneur and the Investor looking for great ideas that the Investor can make a good return on.

What are the important elements of the Pitch ?

1. Clarity – The individual delivering the pitch needs to have absolute clarity over each segment of the business proposal. Being able to articulate easily the design, formation and undertakings of the business is sound preparation for putting together a pitch.

2. Pitching Requirements – The Pitch must give all the information that the Investor needs to make an informed decision – to atleast talk further with the Entrepreneur if not make an offer.

The areas that need addressing are:
Identifying the problem the business is addressing?
What is the solution?
How big is the market?
How the business is going to make profit?
What is the business model?
Is there Proprietary Technology?
Who is the competition?
Marketing Plan- How are sales going to be achieved?
Team – Who is needed and on the team?
Money milestones – what are you going to spend and achieve?

3. The Delivery of the Pitch is important – if the Entrepreneur doesn’t display passion about his own product – then why would anyone else?  Preparation, practice, easy to read slides and a polished performance are all going to have a significant impact on the success (or not) of the pitch.

Overview:

The whole package is important – information, delivery and clarity. Speaking to Investors and getting them to commit capital to your business idea is challenging but will reap great rewards – especially if you are prepared and have a polished presentation.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Video is the Business Tool for Today for Real Estate Agents

shutterstock_171921824Real Estate Agents need to build a strong bond with their clients to help them sell or purchase a property. Being in a position of helping out with large purchases or sales is a big responsibility.

But how do people who are wanting to buy or sell a property choose an agent?

Real Estate agents are using the benefits of websites to promote properties. Clients like this approach as they can view the properties. So the Agent Profiles are a very big credibility builder and the personalisation to really connect with potential clients the better.

By adding a video to your Agent profile, this allows you to:

  • Introduce yourself
  • Share some details that connect you to your audience
  • Display knowledge of the area and community
  • Talk about market updates

You can build a strong reputation by building a presence on Youtube. This also assists with your Google Ranking.

  • Posting semi-regular video on Youtube
  • Posting worthwhile content
  • personalised video with your personality shining through
  • Using content ideas from your day-to-day Real Estate activities

For your agent profile, it is worth going through the process of creating a personalised, professional video that represents your brand. You can be proud to display on your agent profile. Then, more casual smart phone video can be taken and displayed on Youtube – these could be of your current properties, etc.

What do you need to be aware of when preparing a video –

  1. Connect with the people viewing your video
  2. Your scripting needs to be structured and fast paced.
  3. Catch the viewers attention straight away.
  4. Your whole presentation needs to be engaging
  5. Allow your personality to shine through.
  6. Understanding the video process is essential
  7. Also understanding the marketing of your video will help with the success of building a following.

Learning about the ways to prepare and use video is really important in todays digital world. Have fun and enjoy – it is the way to connect with your potential clients!

For more details on The Speakers Practice – Video Program for Real Estate Agents – see – Presentation and Video Program for Real Estate Agents.

Confidence Sells!

Confidence sells!

It’s absolutely true, when you see a confident, articulate person, you will believe what they’re saying and even buy what they’re selling!

It doesn’t matter how highly qualified you are, how good your product is, if you are up against a more confident person than yourself then confidence will win!

But this is not something you need to live with for the rest of your life – you can build your confidence , loose those negative thoughts and that disabling self doubt and work at  building your confidence , change your mindset and achieve the successes you have previously dreamed about.

It does take work but the journey is SO worth it.

This is a very personal topic for many and we don’t want to admit we’re not confident. We hide our self doubts in all sorts of ways. Sometimes, its by making more noise than less, sometimes by talking all the time non stop! Sometimes by not saying much at all and keeping out of the lime light. You see others with the same qualifications or less – seemingly doing better? Oh the pain of it all.

Waldorf Emerson said” Fear defeats more people than any other one thing in the world”

But what’s the fear of? Getting up in front of people and promoting yourself? Scared someone will say something nasty about you – criticism. Fear of not being good enough.

Success brings success so if you focus on achieving success it will take you on a journey towards success.

So what do you need to do if you suffer from a lack of confidence and still want to take on the world?

Dale Carnegie says in his book ” The Quick and Easy Way to Effective Speaking” that developing your public speaking skills are a fabulous way to overcome your fears and build your confidence. He says ” Learning to speak in public is nature’s own method of overcoming self- consciousness and building courage and self-confidence. Why? Because speaking in public makes us come to grips with our own fears”

There are five incredibly powerful but simple ways of facing your fears and taking you on the journey of self discovery and confidence.

  1. Focus on positivity
  2. Look confident – Change your body language and image
  3. Change your mindset 
  4. Be prepared
  5. Look at how far you’ve come

In summary, lack of confidence is a mindset. A mindset that will stop you from getting what you so desperately want. But you can change your mindset.

The truth is if you want something then you’ve got to go and get it – change your mindset – aim for positivity and success, really value all your experiences along the way and qualifications and focus on what you want to achieve.

Because the truth is Confidence sell!

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Interview techniques for getting that Job!

photo-1459499362902-55a20553e082Interviewing is one of the most stressful activities imaginable for many people.  It’s a long process – you have to find the right job to apply for, then go through quite a process to get your resume to the key people, get short listed and finally if you’re lucky get onto the interview list. So by the time of the interview , it can be quite emotionally challenging already before setting foot in the interview room. One thing is for sure, by feeling more confident with interviewing skills this will help.

Most people don’t feel confident because they are not adequately prepared.  Here are some easy tips to help you become more prepared and to nail every interview you go to.

1. Research the company

  • What does the company do?  What are their major products and services?
  • Who are their competitors?
  • What opportunities and challenges are ahead of them (and how you can help)?
  • What is the press is saying about them (a quick Google search or search in your local paper can tell you that).
  • What is the “word on the street” about them?
  • What is their financial position?


2. Research the interviewer

  • Do you know someone who works in the company?  Find out what you can about the interviewer and drop little hints throughout the conversation that shows you’ve done your research.
  • Look them up on Linkedin to familiarise yourself with their background.
  • See what Google has to say.
  • Look at their Facebook account (if it’s public).


3. Know how to answer their questions

  • Statistics show that people who “win” interviews take between 30 seconds to 2 minutes to answer a question.  Anything less than 30 seconds is not thorough enough, anything more – you’re waffling – no matter how interesting you might think you are, an interviewer loses attention (and patience) after about 2 minutes.
  • Prepare your answers in advance.  Get a list of Behavioral Based Interviewing questions from the Web (there are loads out there and most interviewers don’t put a lot of thought into their questions so you’ll find 80% of what they will ask you from one of these lists of questions), choose 10 questions that you might ask if you were interviewing you for the role and write out your answers. 
  • It’s very important to write your answers out so you can recite the details comfortably in a stressful situation.
  • It’s also important to answer these questions with real, live examples of what you’ve done in the past and not what you would do.
  • Know your strengths and your weaknesses and don’t try to spin your weaknesses into strengths.  There is nothing worse than drawing a blank to this question.  It’s one of the most common questions asked and being unprepared for it demonstrates a total lack of preparedness.
  • Don’t try to spin your weaknesses into strengths.  Very few people do this well, it’s trite and inauthentic.  After all, everyone has weaknesses, no one is perfect. 


4. Know how to ask your own questions

  • Companies find out as much or more about you by the questions you ask them than by how well you answer theirs.
  • Challenge yourself to ask questions no one else may have thought about.  Business related, thought provoking questions.  Pre prepare based on your research.
  • Ask the interviewer about their background, people love to talk about themselves.  It may also give you insight into the company culture.
  • Determine the qualities you want in a boss and ask them questions about how they would handle situations.  Interviewing is a 2 way conversation.


5. Don’t let nerves get the best of you!

  • Prepare the night before so you know what to wear, where you are going and where your notes are.
  • Make sure you’ve got the name(s) (spelled correctly!) of the people you’re meeting!
  • Show up early!
  • Make sure you ask for a glass of water (don’t bring your own bottle) so that you can stall or pause as you’re structuring your answers!


6. Make a great first impression

  • With a great smile, direct gaze and firm handshake.


7. Follow up

  • Ask for the job (even if you don’t want it, you can always turn it down later!)
  • Send both Email and Snail mail thank you notes.
  • Give detailed feedback to your recruiter including positives, negatives, your interest on a scale of 1 – 10 and how the opportunity compares to any others you may have in the pipeline.
  • Follow up with the company 1 day after they tell you when they will make their decision or take the next step.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

8 Blogs to follow on Public Speaking

There are many blogs on Public Speaking and Presentation Skills. When developing your skills in this area, you will encounter many teachers who will influence your journey. Here are my favourites who are my teachers, I’ve met or followed on the web. photo-1470145318698-cb03732f5ddf

1. No-Choke Zone Blog… by Sue Gaulke    http://www.successworksusa.com/resources/blog/

Interesting , topical and valuable information on where Presentation Skills can and do have an impact. Expert information on the skills required and approaches that can be used. Worth following! Sue Gaulke is a Presentation Skills expert. Sue is the founder of SuccessWorksUSA and the creator of the SpeakersTrainingCamp presentation skills program – been presented to the US and Internationally for over 30 years. 

2. Manner of Speaking – John Zimmer

John Zimmer goes into detail with speech writing and devices used to create a speech. This is an interesting blog to follow – thought provoking and constructiv advice. See – https://mannerofspeaking.org/author/mannerofspeaking/

3. Darren La CRoix   http://stagetimeuniversity.com/toa

Being a Toastmasters World Champion of Publc SPeaking , Darren has developed skills to create impact with his presentations. Following Darrens blogs and video will help deveop skills in selling as well as promoting and presenting with skill.

4.  Nancy Duarte | www.duarte.com/blog

This blog is all about building communication skills esoecially how creating speeches works and what to do to create impact. Nancy Duarte is a communications expert and influencer.

5.  Patricia Fripp | www.fripp.com/blog

Patrica Fripp is a Presentation Skills coach specialising in sales training – these blogs are business based and discuss presentation skills from the work place needs. Interesting and useful with approaches that can be implemented.

6. Craig Valentine  http://www.craigvalentine.com/blog

Story telling and the way to create a captivating story is Craig Valentines speciality – breaking down how to prepare a speech that works. Interesting tools and advice

7. Lucy Cornell Voice Coach  http://www.voicecoach.net/blog

The use of the voice is important in delivering presentations – Lucy Coornell s a Voice specialit and her blogs are how the voice impacts on presentations. Useful and thought provoking.

8. Steal the Show Podcast – by Michael Port  http://stealtheshow.com/podcast/archive/

Here’s a wealth of information on delivering of presentations – discussions and interviews on every topic around delivering of presentations and public speaking. Michael Port has developed a significant resource on Presentation skills.

To conclude:

Read, listen and watch information on Presentation Skills. It will give you a great background. The secret is though (and its not really a secret) the way to build presentation skills is to go out and do as many presentations as you can. Then, test out and implement some of the advice to discover how to really connect with your audience.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Developing Confidence in Public Speaking ( is a Personal Development journey)

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Speaking in front of people can be daunting. No matter what size of group, the nerves start, the negative self-talk is almost shouting at you to stop plus you see all these people looking at you waiting to listen to you.

These’s alot of pressure, what can you do to build your confidence?

1. First, you have to be brave and get out of your comfort zone. Developing Public Speaking skills is an incredible personal development journey – you will keep learning and learning – it is not always easy but the rewards are incredible. Just be brave and take the opportunities that come your way.

2. Start believing in yourself. You CAN DO IT! You need to have POSITIVE SELF TALK and if that negative voice is there push it away and concentrate on the POSITIVE!

3.Keep a track of what you are saying to your self. Watch out when it is going negative and reword what you are saying to build yourself up.

4. Prepare early and know your speech very well. Preparation is really important – if you know your topic, what the message is that you want to convey, have all your equipment working, it all has a big impact on how you present yourself.

5. Nervousness is something we all face , some more than others. If you do get nervous, then preparation is really helpful, practise is also essential. Catching yourself with negative thinking is important. Saying positive, encouraging words to yourself, finding ways to relax before a presentation, taking deep breaths before stepping in front of the group, find a way to manage your nerves – the rewards will be there for you.

6.  Building confidence to speak in front of people means you need to get used to speaking in front of people. Do some training, join a group you are interested in and participate. Get  practise, participate as much as you can, this really helps with getting you feel comfortable in front of a group.

7. You need to go and give your presentations. Find places where you can practise. In the work place, get comfortable with short presentations in front of managers, staff and clients. Community groups, P and C, Rotary or Lions Club. Work on a topic you are interested in and find venues to present this – it could help the community – become an expert in your field of interest.

8. After you have given your speech, no matter how big or small, CONGRATULATE yourself. Always keep in mind how far you have come, how well you did and how many people you spoke in front of. That will be an amazing boost to your confidence to speak in front of people.

Good luck, as you get used to speaking in front of an audience, eventually you will enjoy the experience and be the confident person you want to be.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Checklist for Successful Presentations

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Whether a sales pitch to clients, a pitch to investors to get some capital, a presentation to staff or in whatever situation, there are some important skills to consider when delivering that presentation.

Here’s a checklist to help with rehearsal and practicing your presentation or in the actual event!

Checklist for Successful Presentations

  1. A Clear structure to your presentation –
  2. A strong opening
  3. An explanation about your topic
  4. Is your content well organised with a clear opening, body and conclusion
  5. Some captivating stories – only need one or two depending on length of presentation
  6. Are you displaying your enthusiasm?
  7. Are you confident on your topic?
  8. Do you use strong eye contact?
  9. Do you use appropriate gestures or do nervous twitching?
  10. Are you using a strong voice?
  11. Do you um and ah a lot and use filler words or do you impress with No filler words?
  12. A strong conclusion
  13. Have you got a powerful message running through the presentation?
  14. Are you using well prepared slides or (avoid – crammed with too many words)?
  15. Have you tested all your Audio-Visual equipment – everything is together and working.
  16. Got that spare couple of batteries, power cord, some tissues and any precaution to help with the event running smoothly.

There’s so much to consider – this list is a starting checklist – build on this list to personalise so that you are as prepared for your presentation as possible.

Your preparation will be evident to your Audience and build your confidence – Enjoy your presenting – 

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

 

What are the rules for Preparing On-Line Video Scripts? by Tim Stackpool

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What are the rules for Preparing On-Line Video Scripts?

Preparation of short, concise script that will keep viewers engaging is essential.

Video is an important way to market your business – where do you start with your script?

You do need to grab your audience’s attention, otherwise, they will go and click somewhere else.

What are the guidelines so you keep your audience’s attention with on-line video and get them to know you and what your business can offers?

On-line video need to be short – the rules are:

  • Video no longer than 90 seconds 50% of Audiences will go after 2 minutes
  • Get Straight into the message
  • Always close with a Call to ActionHere are the three approaches to writing a short, clear and memorable on-line video. You choose which opening, body and conclusion works best for you and your message.

There are example scripts as a guide.

Openings

Go Straight into Introduction of the  Problem and Statement of Purpose
““Hi I’m Tim Stackpool and…”
At Sydney City Lexus…”” “Do you need…”
Have you ever wondered…”
“Are you tired of….”
Can’t get the sales…”” “When you need…”
“All business wants more sales…”
“Get as much energy as you need everyday…”

Body of Video Script

“Body of Information”
“Intro with Solution”
“Intro with HOW”

“So many businesses miss out on the level of…”
“We offer the very latest models at the price you can afford…”
“Hi I’m Tim Stackpool and I can help you get…”
“At Sydney City Lexus we offer the latest models…”
“Hi I’m Tim Stackpool and I can help you get…”
“At Sydney City Lexus we can get you into a new…”

Closing – Examples

Call to action/close Call to action/close Call to action/close
“…So, take a look at the information on our website…
Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”
“Give is a call at…”” “So, take a look at the information on our website…
“Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”
“Give is a call at…” “…So, take a look at the information on our website…
“Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”

It is important to consider who are you are explaining your product to? Who is your target market?
Prepare your script with this questions in your mind.
Always finish with a Call to Action.
Just be yourself and let your audience get to know you, your product and how you can assist them.

See:  http://thespeakerspractice.com.au/presentation-and-video-program/  for details of  The Speakers Practice – Presentation and Video Program – call on 0414 367 960 for more details.

Tim Stackpool is a Media Skills Professional who is a Guest Trainer for The Speakers Practice – Presentation and Video Program   – see  www.timstackpool.com

51 Ways You can use Video to Promote Your Business!

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Video tell a story,  give a really personal approach. You can get to know the person who is the business ,who they serve, what they stand for, why they do what they do. Here are  51 different ways to use video –  Today, professionals need to understand the benefits that video bring to the marketing world – video build a connection with your audience and get your message across. The use of video is only going to get bigger and bigger.Todays consumer are far more educated and can do research about products before purchase – video is a great way to give the consumer the information they are looking for!

 

 

 

Here are 51 Ways you can use Video to Promote Your Business –

Customer Reference Videos
1. Customer Testimonials

2. Success Stories

3. Video Case Study

4. Man-in-the-street Interviews

5. Customer Presentations.

Product and Service Promotion

6. Product Presentations

7. Product Demonstrations

8. Product Reviews

9. Visual Stories

Corporate Video

10. Corporate Overview

11. Executive Presentations

12. Staff Presentations

13. Corporate facilities or equipment tour

14. Annual Report / Review

15. Video Signature and Video Introduction

Training

16. On-Line Training

17. Overnight expert videos (Sales Support)

18. Just-in-time learning (‘How-to’ Videos)

Customer Support

19. Post sale support and maintenance videos

20. Website FAQ Video

21. Live, two-way video

Internal Communications

22. Internal Communications

23. Event/Conference and Trade Show Communications.

24. Employee orientation

25. Health, Legal & Safety

Advertising , Marketing and Promotion

26. Commercials

27. Viral Video

28. Email Video

29. Infomercials

30. Content Marketing

31. Landing pages and micro sites

32. Interactive Video

33. Branded Entertainment and Sponsored Video

PR Support and Community Relations

34. Video Press Releases

35. PR Support Materials

36. Community Relations Video

37. Corporate Talk Show / Interviews

38. EPK (electronic press kit)

Event Video

39. Event Presentation video

40. Round table Sessions

41. Q&A Expert sessions.

Other Uses of Video

42. Recruitment Videos

43. VLOG

44. In Store Video

45. Company Lobby / Waiting Room Video

46. Mobile Video

47. Market research, focus groups and polling

48. Video White paper

49. Video Magazine

50. Customer User Content Generated Campaigns

51. Behind the Scenes Video

Just by going through this list – it makes you consider the incredibly wide world of video and how you can benefit from implementing just a couple of these approaches. The Speakers Practice is running The Presentation and Video Program on Friday 22nd May and Friday 26th June – This program takes you through scripts, video creation and Presenting to Camera training – see The Speakers Practice – Presentation and Video Program  – Have a look and ring 0414 367 960 for more details.

This blog is referenced from Jimm Fox – See more

The Importance of your Foundation for Good Business

Marketing creates awareness of your business – The BookYourselfSolid® approach believes that marketing doesn’t get you clients

Its what happens after a potential client finds out about you is what books the business. What happens afterwards is that the potential clients come and check you out, looking to see if you can solve the problem they are facing – if your foundation is secure and your pricing is right and you have simple sales conversations then you book the business.

Its all about building trust – if you have a strong Foundation then the potential client will be likely to give you the opportunity to earn their trust – you will be able to make sales offers proportionate to the amount of trust you have learnt.

So what is involved with building a strong foundation?

There are four important parts to building a strong foundation –

1. Your Red Velvet Rope Policy – You need to identify the Avatar of your Ideal Client. You can’t serve everyone – identify who are your ideal clients.

2. Why People Buy –
Identify who your Target Market is, know their urgent needs and compelling desires, Identify your #1 Biggest result. Know the benefits you bring to the client from a Financial, Emotional, Physical and Spiritual approaches.

3. Your Personal Brand Identity
You need to identify these three statements –
Your Who and Do What Statement – who you serve and what you help them do
Your Why Statement – why do you do what you do?
Create a Tag Line – not urgent – this is created by being clear on your Why statement.

4. How to Talk About what you Do.

This is the 5 Part BookYourselfSolid Dialogue Formula
a. I help….
b. Their three biggest , urgent needs are:
c. I help them with those things by ……..
d. The #1 Biggest result when working with me is …..
e. What’s more they experience some deeper core benefits – Financial, Emotional, Physical and Spiritual benefits

It is really important to be extremely clear on these 4 topics – really clear – the more clear you are the stronger you have developed your Foundation. Your Ideal Clients will know you are talking to them – you will be speaking to them – they will connect with you – you will be solving their problems and giving them solutions.

This is really powerful. Build a strong Foundation and your clients will feel you are serving them! That’s why your Foundation is SO important for Good Business!

Contact Adrienne McLean at adrienne@thespeakerspractice.com.au or ring 0414 367 960.