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What are the rules for Preparing On-Line Video Scripts? by Tim Stackpool

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What are the rules for Preparing On-Line Video Scripts?

Preparation of short, concise script that will keep viewers engaging is essential.

Video is an important way to market your business – where do you start with your script?

You do need to grab your audience’s attention, otherwise, they will go and click somewhere else.

What are the guidelines so you keep your audience’s attention with on-line video and get them to know you and what your business can offers?

On-line video need to be short – the rules are:

  • Video no longer than 90 seconds 50% of Audiences will go after 2 minutes
  • Get Straight into the message
  • Always close with a Call to ActionHere are the three approaches to writing a short, clear and memorable on-line video. You choose which opening, body and conclusion works best for you and your message.

There are example scripts as a guide.

Openings

Go Straight into Introduction of the  Problem and Statement of Purpose
““Hi I’m Tim Stackpool and…”
At Sydney City Lexus…”” “Do you need…”
Have you ever wondered…”
“Are you tired of….”
Can’t get the sales…”” “When you need…”
“All business wants more sales…”
“Get as much energy as you need everyday…”

Body of Video Script

“Body of Information”
“Intro with Solution”
“Intro with HOW”

“So many businesses miss out on the level of…”
“We offer the very latest models at the price you can afford…”
“Hi I’m Tim Stackpool and I can help you get…”
“At Sydney City Lexus we offer the latest models…”
“Hi I’m Tim Stackpool and I can help you get…”
“At Sydney City Lexus we can get you into a new…”

Closing – Examples

Call to action/close Call to action/close Call to action/close
“…So, take a look at the information on our website…
Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”
“Give is a call at…”” “So, take a look at the information on our website…
“Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”
“Give is a call at…” “…So, take a look at the information on our website…
“Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”

It is important to consider who are you are explaining your product to? Who is your target market?
Prepare your script with this questions in your mind.
Always finish with a Call to Action.
Just be yourself and let your audience get to know you, your product and how you can assist them.

See:  http://thespeakerspractice.com.au/presentation-and-video-program/  for details of  The Speakers Practice – Presentation and Video Program – call on 0414 367 960 for more details.

Tim Stackpool is a Media Skills Professional who is a Guest Trainer for The Speakers Practice – Presentation and Video Program   – see  www.timstackpool.com

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