Video tell a story, give a really personal approach. You can get to know the person who is the business ,who they serve, what they stand for, why they do what they do. Here are 51 different ways to use video – Today, professionals need to understand the benefits that video bring to the marketing world – video build a connection with your audience and get your message across. The use of video is only going to get bigger and bigger.Todays consumer are far more educated and can do research about products before purchase – video is a great way to give the consumer the information they are looking for!
Here are 51 Ways you can use Video to Promote Your Business –
Customer Reference Videos
1. Customer Testimonials
2. Success Stories
3. Video Case Study
4. Man-in-the-street Interviews
5. Customer Presentations.
Product and Service Promotion
6. Product Presentations
7. Product Demonstrations
8. Product Reviews
9. Visual Stories
Corporate Video
10. Corporate Overview
11. Executive Presentations
12. Staff Presentations
13. Corporate facilities or equipment tour
14. Annual Report / Review
15. Video Signature and Video Introduction
Training
16. On-Line Training
17. Overnight expert videos (Sales Support)
18. Just-in-time learning (‘How-to’ Videos)
Customer Support
19. Post sale support and maintenance videos
20. Website FAQ Video
21. Live, two-way video
Internal Communications
22. Internal Communications
23. Event/Conference and Trade Show Communications.
24. Employee orientation
25. Health, Legal & Safety
Advertising , Marketing and Promotion
26. Commercials
27. Viral Video
28. Email Video
29. Infomercials
30. Content Marketing
31. Landing pages and micro sites
32. Interactive Video
33. Branded Entertainment and Sponsored Video
PR Support and Community Relations
34. Video Press Releases
35. PR Support Materials
36. Community Relations Video
37. Corporate Talk Show / Interviews
38. EPK (electronic press kit)
Event Video
39. Event Presentation video
40. Round table Sessions
41. Q&A Expert sessions.
Other Uses of Video
42. Recruitment Videos
43. VLOG
44. In Store Video
45. Company Lobby / Waiting Room Video
46. Mobile Video
47. Market research, focus groups and polling
48. Video White paper
49. Video Magazine
50. Customer User Content Generated Campaigns
51. Behind the Scenes Video
Just by going through this list – it makes you consider the incredibly wide world of video and how you can benefit from implementing just a couple of these approaches. The Speakers Practice is running The Presentation and Video Program on Friday 8th February, 2019 – This program takes you through scripts, video creation and Presenting to Camera training – see The Speakers Practice – Presentation and Video Program – Have a look and ring 0414 367 960 for more details.
This blog is referenced from Jimm Fox – See more