The 7 ways you can promote your business by Speaking

Intentionally using speaking skills is a powerful approach to connect with prospects and clients to build your business. By turning up in a number of ways and speaking about your niche, talking about issues, challenges and ways to make improvements displays you as an expert in your field.

Being a strong communicator brings confidence to your audience to know that you “know your stuff”. Through stories, you can detail your experiences that give you the depth of knowledge to make differences and improvements in the area you are focusing on.

 

 

What are the 7 ways you can use “Speaking” to build your business.

  1. Delivering Presentations
    Being a skilled presenter is a skill that constantly needs attention to build a strong connection with your audience, be authentic and deliver relevant information to your audience.
    There is so much that goes into delivering a presentation. The information, the way you make the presentation interesting and the way you deliver your topic. Information, body language, voice, your attire, how you are presenting, your props, slides, all impact on your presentation.
  2. Video 
    As well as all the parts that go to delivering a presentation, video and speaking to camera has its own skill set.
    This form has 3 parts to create a video, the planing, presentation to video and the post production. There are concepts that the presenter needs to learn , such as, how to present to camera, how to give the audience the feeling you are speaking to them and you, as the speaker, needs to get used to seeing you on video.You can build digital content that can really support your business.
  3. Podcast
    Similar to video there is time spent on pre and post production , as well, as the time spent on the actual event. You can display yourself as an expert by doing podcasting. By talking on your topic specialty or by interviewing specialists in their field elevates you as a specialist in your field.
    It also can build your own intellectual property and content to support your business.
  4. Online training
    From your skills learnt with creating video and podcasts, you can build online training programs. These can be paid or complimentary programs that display your expertise online.
    These online training programs can be used in digital marketing campaigns to raise awareness, display your topic knowledge and bring income your way.
  5. Sales conversations 
    The most important speaking skill you can develop is your ability to have sales conversations. It is not only the ability to actually sell a product or service. It is also the ability to get over rejection, as well as , the skills to take on the sale to deliver. When having sales conversations, you have to be able to see through objections and keep to the process. The sales process can take time and the saying “never say never” needs to be your mantra.
  6. Networking
    Attending networking functions and building the network of professionals who may use your service is vital. Friendly, approachable ways of connecting is an  important skill. It is all about how comfortable you are with speaking one on one with people who you may not know. Introducing yourself and talking about what you do and how you help your clients is an important skill. It is more challenging than first thought.
  7. Pitching
    This is the skill that is an extension of delivering presentations. Pitching is where you are delivering to people of influence, decision makers. It maybe to a company who is finding out more about your business who may be able to help them. It maybe a pitch to Venture Capitalists and Investors who are interested in your business and are looking at investing in your idea. Confidence in delivery, highly knowledgeable across the sector, business and niche are starting points for a successful pitch.

In summary:

If you are a Service Professional or a Business Owner who is looking to grow and build your business, by building your skills in the 7 ways to promote your business by speaking can help you grow your business. Using speaking skills can display you as an expert in your field and display you as the “Go-To” person in your niche.

 

The Speakers Practice can help you , as a Service Professional and Business Owner, with delivering confident presentations in all the 7 ways you can promote yourself by speaking.

Adrienne McLean, Founder of The Speakers Practice, is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Think Bigger, Grow & Succeed Podcast

At Think Bigger, Grow and Succeed, we are interviewing professionals on the topic of seeing the bigger picture and discuss how individuals at work or in business can do this so they grow and ultimately succeed at their goals.

Think bigger, grow and succeed has discussions with experts on topics to help business owners, executives and professional individuals wanting to transform their career or business and create the life they are wanting to live. 

You can view on Youtube or listen in to this podcast on Spotify, Apple Podcasts, Anchor, Mixcloud, Google Podcasts, Amazon Music, Radio Public, Pocket Casts, CastBox , Overcast and many others. 

Questions for Think Bigger, Grow and Succeed include: 

  1. What are the pro’s and con’s of staying in your comfort zone?
  2. What are your recommendations for thinking bigger about your goals and aspirations
  3. What happens when one goes out of their comfort zone and test new approaches?
  4. What is the best way to approach achieving a goals?
  5. What does disruption bring to business ?
  6. How important is it to keep connected & building connections during this time of uncertainty?
  7. What do businesses need to do to adjust and move forward
  8. Business models – how are these designed and do they need to change with disruption?

Series 3 – Moving forward and achieving aspirations

 

 

Series 2 – Moving Forward after Disruption

Series 1 – Getting out of your Comfort Zone! 

Business Success Strategies – Video Interviews

The Business Success Strategies is a Free, Online webinar – for SME and Service Professionals who are looking for innovative approaches and solutions to challenges when running a business. Business Professionals are interviewed , by Adrienne McLean, on all sorts of topics – giving the listener an insight into strategies that have been used successfully to build business, to up skill, marketing, presentation skills in the workplace, presenting to camera , video marketing, social media, handle stress – the list is endless. Business Success Strategies is a 30 minute interview with specialists in marketing, digital marketing, content marketing, sales, presentation skills, video skills, video marketing, mindset and much more! See The Speakers Practice – Business Success Strategies Youtube channel for all the video interview.

Dan Cordle , The Film Practice speaking on “On-Camera Presenting for Entrepreneurs” Simply brilliant discussion on some of the important skills to develop when wanting to use video to connect on line.


Anna McAfee, #LinkedIN Local speaking on How to build a community on LinkedIn globally. A generous and practical approach to growing a business community using the LinkedIN platform.

Luke Chaffey, Kochies Business Builders – Digital speaking on content marketing & how content positions you as an expert. Great discussion on how to use content for growing awareness of your business.

Laura Viskovich is a Relationship Marketer speaking on The Importance of Networking. Great interview on networking and building trust for when the time is right for people to do business.

Christy Demetrakis is an Author, Speaker and Trainer who specialises in presentation skills. The A.R.T. of Conquering Fearsis a valuable interview for professionals whether a business owner or in the workplace.

Kizzi Nkwocha is an international Self Publishing guru. Kizz has published hundreds of books on all sorts of topics. If you are keen to write and self publish a book then this interview is a must. See: https://youtu.be/Wolo4kQfGnk

Gunnar Habitz is a Branding and Social Selling specialist. Gunnar discusses some important considerations with branding and using social media platforms to get the message out.

Nicole Davidson is a mindset specialist speaking on “How to create a thriving culture both in work & life”. A sound framework for moving forward and being happy both in the workplace and personally.

Media & Content Marketing Package

Are you looking for Public Relations to promote on your business, website and social media platforms to display you as a trusted expert in your field?

Do you run your own business? Are you highly skilled but when it comes to the marketing, sales and promotion side for yourself,  you find this challenging?

How about personal selling ? How are you about talking about what you ?

You’re looking for content to promote your business for creating blogs and posts?

The Speakers Practice is offering the Media & Content Package to create video, podcast and transcripts for website content, articles, blogs and social media posts.

By creating a 30 – 40 mins interview, so much content can be created and used for promotions.

The Speakers Practice- Business Success Strategies has had over 45 interviews on all sorts of business topics. If you are a professional helping clients be more successful, you are a great fit to be a guest on the Business Success Strategies interview and you can create some valuable media & content for your own business.

You may be a business specialist,  sales specialist, mindset and leadership coach, even a marketing professional ( yes, may be fabulous at marketing but doing an interview is another matter). There are many services that help businesses improve their performance. If you run a business that helps other businesses with being successful, then, our Business Success Strategies interview and the Media & Content Marketing Package would be a fabulous experience plus create lots of content.

What is included in the Media & Content Marketing Package?

  • Training session – you have a one hour session to learn about the whole interview process, discuss your topic, create questions and go through the content creation process.
  • Interview – Using Zoom, a 30 – 40 mins interview is done with Adrienne McLean, The Speakers Practice.  You need to allow about 45 mins – 60 mins for before and after discussions. The interview is recorded.
    Don’t worry about any mistakes because they are edited out.
  • Post production – Each interview is edited to showcase you as our expert.
    Any mistakes, repetitive words, interruptions, internet issues , anything to interrupt the listening experience are edited.
    The finished production is an interview showcasing out expert in the best light.
  • Outcomes
    You will receive:
    – Two sessions – One hour Media & Content Marketing Creation training session and up to one hour for the interview process.
    – the video interview MP4 file
    – the audio interview MP3 file
    – Transcript of interview
    _ Run as a webinar
    – shared on social media – FB, LinkedIn, Youtube, Mixcloud, Apple Podcasts, Google Podcasts, Spotify and many more
  • Add-ons
    For an additional cost, the following can be created:
    – You are the expert speaking with no interviewer
    – Individualised opening for your own video or podcast, this can be reused time and again.
    – Individualisation upon request
  • Pricing
    With our reasonable rates,  the content that is created can create a whole year’s worth of social media with displaying you as the trusted expert.
    For 1 Interview including training session and editing – $500 + GSTFor 2 Interviews including training session and editing – $850 + GST

What’s the next step? 

Contact Adrienne McLean and discuss your requirements.

If you’re ready to go, Adrienne will book you in for a session, you’ll get scheduled in and we’ll get started. It’s easy, a fabulous experience and you get lots of content you can utilise for the year ahead.

Adrienne McLean, The Speakers Practice is host of the Business Success Strategies Video Interviews since 2013, Think Bigger, Grow and Succeed Podcast since 2018 and radio host of Monday Focus – Triple H 100.1FM on Mondays from 4 – 6pm since 2017.

Adrienne is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering business growth diagnostics, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960