Tag: Podcasting

Business Growth Diagnostic

Published on January 10, 2022 by Adrienne McLean

Service Professionals are often have so much going on with doing the business and looking for business, lack of time and being highly stressed is often experienced. Not having a road map for getting business causes huge concerns. Then,  getting the marketing, sales done and generating business – can be confusing and may be not producing as many leads as desired.

Our clients are experts in their field, highly skilled but when it comes to the marketing and sales side, the business side, may be put into the too hard basket, overlooked, put off which is so easy to do when there are so many responsibilities to running a business.

Simply, running a Small Business can be overwhelming with too many things to do and it can be difficult to know where to what to do next – That’s where our Business Growth Diagnostic and our Book Yourself Solid® program can really assist you.

Our Business Growth Diagnostic assists our clients to find out:

  • Where they can be improve their marketing, bringing more awareness to their business
  • What is working,  what isn’t being done and steps to improve this.
  • Action steps to improve sales
  • Systems that can help grow business.
  • Adrienne McLean is a BookYourselfSolid Certified Coach and  implements the International Marketing system – BookYourselfSolid® – by using this system, you will have a framework to implement your marketing and selling. Giving a methodology for getting more clients.
  • We identify your ideal clients and look at why people are buying. We also look at branding and how to talk about what you do.  We have a good look at the foundation of your business.
  • An evaluation of some business skills will be done to see where some specialist training can assist.
  • When Adrienne McLean guides you through the Business Growth Diagnostic, you will find out where your business is excelling at getting more clients and where you are missing out on business PLUS get an action list of tasks to do to increase awareness of your business.
  • This is a Continuous Improvement Tool – if you are wanting to get more clients – book a Business Growth Diagnostic – find out strategies you can implement to grow your business.

There are two Discovery Audits

  • Business Growth Diagnostic
  • Digital Marketing Assessment

Each audit takes about 1 – 2 hours and you will receive a detailed report that will give you action steps for business development.

The price for the Business Growth Diagnostic, including the Digital Marketing Assessment, is $750+ GST.

Taking the first step to a new approach is priceless. Taking action is the path to your aspirations.

You are welcome to ring Adrienne McLean on 0414 367 960 or email on adrienne@thespeakerspractice.com.au for more details.

What I’ve learnt from Podcasting.

Published on September 25, 2020 by Adrienne McLean

Early 2019, I started asking around my clients and colleagues about what would be a suitable theme for our conference, the Professional Services Marketing Conference. After many discussions, the theme was agreed on “Think Bigger, Grow and Succeed”.

From Small Businesses to Business Coaches to large city based firms, the theme was supported and of interest. Business owners, marketing managers, coaches, micro businesses wanted the same thing – they were looking at widening their understanding, learning approaches that had been tested and worked then taking on the thinking & mindset of successful people.

Now, I’m closely approaching having completed 40 of these podcasts and I’ve learnt so much:

1. It is a great way to have a conversation and get to know an influencer or someone who you may be able to connect with afterwards

2. Each and everyone of my podcasts has some inspiration and motivation in the discussion. It’s by doing these interviews that professionals can share their experience and inspire other to have the courage to move forward.

3. As a content creator it is brilliant! I’ve , of course, recorded then transcribed then collated and in the process of putting the transcriptions into a book.

4. Each guest has their own wisdoms and experiences to share. This is the part I enjoy the most. Of course, there are times when points of view are supported. It is each individuals approach that is so inspiring.

5. For me, series of 20 is a manageable size. There are many steps in the process – organising the guest, the preparation of script and promotion for the interview, holding the interview, editing and uploading the recording and script onto one or more podcasting platforms to maximise social media impact. To finish, the interviews can be transcribed for use for other content.

If you’re looking for some inspiration and motivation, go to our podcast Think Bigger, Grow and Succeed and hear our experts – see https://thespeakerspractice.com.au/think-bigger-grow-and-succeed/

 

Adrienne McLean, The Speakers Practice runs weekly interviews on Think Bigger, Grow and Succeed. Adrienne is a Certified BookYourselfSolid Business Building coach and can be contacted on adrienne@thespeakerspractice.com.au and on mobile 0414 367 960.