Tag: sales

The Important Public Speaking Skills

Published on January 22, 2023 by Adrienne McLean

Public speaking skills are important for professionals, in many fields, as they often need to present ideas, persuade others, and communicate effectively with audiences of various sizes.

Here are some tips for improving public speaking skills:

  1. Practice: The more you practice, the more comfortable you will become with speaking in front of others.
  2. Know your audience: Tailor your message and delivery to the specific audience you will be speaking to.
  3. Use visual aids: Use slides, videos, or other visual aids to help illustrate your points and keep the audience engaged.
  4. Use storytelling: Telling a story can help make your message more relatable and memorable for your audience.
  5. Be yourself: Speak in a style that is authentic to you and your personality.
  6. Be passionate: Speak with enthusiasm and energy, your audience will be more likely to be engaged.
  7. Be well-prepared: Research your topic thoroughly and have key points outlined before you speak.
  8. Be flexible: Be prepared to adjust your message or delivery in response to audience feedback or questions.
  9. Rehearse: Rehearsing your presentation will help you to feel more confident and will reduce the likelihood of mistakes.
  10. Seek feedback: Seek feedback from others on your speaking style and content to help identify areas for improvement.

Adrienne McLean is an Internationally Accredited Speakers Training Camp®️ Instructor and a Distinguished Toastmaster and a Book Yourself Solid®️ Certified Coach specialising in helping professionals and business owners with workplace presentations and communications.

Professional Services Business Growth Program

Published on January 5, 2023 by Adrienne McLean

 

This monthly program is designed especially for Business Owners who are specialists in their field but don’t like the marketing and sales side of running a business.

The Business Growth program includes training on:

√  Understanding how the business development process works is vital for a business to be successful.

√  Building Marketing and Sales Skills

√ Raising awareness using social media – including LinkedIn and other social media platforms

√  Confidence to go out and promote the business via presentations, networking and many marketing tools

Also included is attention to Accountability – the program is designed to help you get done what you say you are going to do.

How does the program work?

The Professional Services Group Mentoring Program delivers :

  • Weekly contact with online mentoring calls and emails.
    NB – Attendance at the online calls and replying to the emails is a pre-requisite of signing up to this Mentoring program.
  • Exclusive WhatsApp Group – only for group members. You can network, ask questions and access all the documents easily.
  • The mentoring calls have training session with a Q & A section – schedule at 1pm on Thursdays. 
  • The emails have 3 questions to keep you accountable – they will be sent at 1pm on Thursdays. The dates will be detailed on the Facebook group – they can be sent on request.
  • Access to  Book Yourself Solid Online Training Program giving you an overview of this proven business building system
  • Business resources – video interviews with experts on relevant topics

 

The value delivered by the Professional Services Business Growth Program is huge! 
😀 This program delivers a strong framework for growing a business with skills development and accountability.
😀 You will keep on track with a Book Yourself Solid Certified Coach to support you as you build your business.
😀You will have tools and resources to assist you get ahead.
😀 You will be part of a business community to discuss questions and network

The affordable, monthly cost for this program is $200.00 + GST.

Should you want a 1:1 consultation with Adrienne McLean, as well as, the online calls and emails, the cost is $250 + GST ie $275 per month.

 



The 7 ways you can promote your business by Speaking

Published on April 18, 2022 by Adrienne McLean

Intentionally using speaking skills is a powerful approach to connect with prospects and clients to build your business. By turning up in a number of ways and speaking about your niche, talking about issues, challenges and ways to make improvements displays you as an expert in your field.

Being a strong communicator brings confidence to your audience to know that you “know your stuff”. Through stories, you can detail your experiences that give you the depth of knowledge to make differences and improvements in the area you are focusing on.

 

 

What are the 7 ways you can use “Speaking” to build your business.

  1. Delivering Presentations
    Being a skilled presenter is a skill that constantly needs attention to build a strong connection with your audience, be authentic and deliver relevant information to your audience.
    There is so much that goes into delivering a presentation. The information, the way you make the presentation interesting and the way you deliver your topic. Information, body language, voice, your attire, how you are presenting, your props, slides, all impact on your presentation.
  2. Video 
    As well as all the parts that go to delivering a presentation, video and speaking to camera has its own skill set.
    This form has 3 parts to create a video, the planing, presentation to video and the post production. There are concepts that the presenter needs to learn , such as, how to present to camera, how to give the audience the feeling you are speaking to them and you, as the speaker, needs to get used to seeing you on video.You can build digital content that can really support your business.
  3. Podcast
    Similar to video there is time spent on pre and post production , as well, as the time spent on the actual event. You can display yourself as an expert by doing podcasting. By talking on your topic specialty or by interviewing specialists in their field elevates you as a specialist in your field.
    It also can build your own intellectual property and content to support your business.
  4. Online training
    From your skills learnt with creating video and podcasts, you can build online training programs. These can be paid or complimentary programs that display your expertise online.
    These online training programs can be used in digital marketing campaigns to raise awareness, display your topic knowledge and bring income your way.
  5. Sales conversations 
    The most important speaking skill you can develop is your ability to have sales conversations. It is not only the ability to actually sell a product or service. It is also the ability to get over rejection, as well as , the skills to take on the sale to deliver. When having sales conversations, you have to be able to see through objections and keep to the process. The sales process can take time and the saying “never say never” needs to be your mantra.
  6. Networking
    Attending networking functions and building the network of professionals who may use your service is vital. Friendly, approachable ways of connecting is an  important skill. It is all about how comfortable you are with speaking one on one with people who you may not know. Introducing yourself and talking about what you do and how you help your clients is an important skill. It is more challenging than first thought.
  7. Pitching
    This is the skill that is an extension of delivering presentations. Pitching is where you are delivering to people of influence, decision makers. It maybe to a company who is finding out more about your business who may be able to help them. It maybe a pitch to Venture Capitalists and Investors who are interested in your business and are looking at investing in your idea. Confidence in delivery, highly knowledgeable across the sector, business and niche are starting points for a successful pitch.

In summary:

If you are a Service Professional or a Business Owner who is looking to grow and build your business, by building your skills in the 7 ways to promote your business by speaking can help you grow your business. Using speaking skills can display you as an expert in your field and display you as the “Go-To” person in your niche.

 

The Speakers Practice can help you , as a Service Professional and Business Owner, with delivering confident presentations in all the 7 ways you can promote yourself by speaking.

Adrienne McLean, Founder of The Speakers Practice, is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Media & Content Marketing Package

Published on January 19, 2022 by Adrienne McLean

Are you looking for Public Relations to promote on your business, website and social media platforms to display you as a trusted expert in your field?

Do you run your own business? Are you highly skilled but when it comes to the marketing, sales and promotion side for yourself,  you find this challenging?

How about personal selling ? How are you about talking about what you ?

You’re looking for content to promote your business for creating blogs and posts?

The Speakers Practice is offering the Media & Content Package to create video, podcast and transcripts for website content, articles, blogs and social media posts.

By creating a 30 – 40 mins interview, so much content can be created and used for promotions.

The Speakers Practice- Business Success Strategies has had over 45 interviews on all sorts of business topics. If you are a professional helping clients be more successful, you are a great fit to be a guest on the Business Success Strategies interview and you can create some valuable media & content for your own business.

You may be a business specialist,  sales specialist, mindset and leadership coach, even a marketing professional ( yes, may be fabulous at marketing but doing an interview is another matter). There are many services that help businesses improve their performance. If you run a business that helps other businesses with being successful, then, our Business Success Strategies interview and the Media & Content Marketing Package would be a fabulous experience plus create lots of content.

What is included in the Media & Content Marketing Package?

  • Training session – you have a one hour session to learn about the whole interview process, discuss your topic, create questions and go through the content creation process.
  • Interview – Using Zoom, a 30 – 40 mins interview is done with Adrienne McLean, The Speakers Practice.  You need to allow about 45 mins – 60 mins for before and after discussions. The interview is recorded.
    Don’t worry about any mistakes because they are edited out.
  • Post production – Each interview is edited to showcase you as our expert.
    Any mistakes, repetitive words, interruptions, internet issues , anything to interrupt the listening experience are edited.
    The finished production is an interview showcasing out expert in the best light.
  • Outcomes
    You will receive:
    – Two sessions – One hour Media & Content Marketing Creation training session and up to one hour for the interview process.
    – the video interview MP4 file
    – the audio interview MP3 file
    – Transcript of interview
    _ Run as a webinar
    – shared on social media – FB, LinkedIn, Youtube, Mixcloud, Apple Podcasts, Google Podcasts, Spotify and many more
  • Add-ons
    For an additional cost, the following can be created:
    – You are the expert speaking with no interviewer
    – Individualised opening for your own video or podcast, this can be reused time and again.
    – Individualisation upon request
  • Pricing
    With our reasonable rates,  the content that is created can create a whole year’s worth of social media with displaying you as the trusted expert.
    For 1 Interview including training session and editing – $500 + GSTFor 2 Interviews including training session and editing – $850 + GST

What’s the next step? 

Contact Adrienne McLean and discuss your requirements.

If you’re ready to go, Adrienne will book you in for a session, you’ll get scheduled in and we’ll get started. It’s easy, a fabulous experience and you get lots of content you can utilise for the year ahead.

Adrienne McLean, The Speakers Practice is host of the Business Success Strategies Video Interviews since 2013, Think Bigger, Grow and Succeed Podcast since 2018 and radio host of Monday Focus – Triple H 100.1FM on Mondays from 4 – 6pm since 2017.

Adrienne is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering business growth diagnostics, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Business Growth Diagnostic

Published on January 10, 2022 by Adrienne McLean

Service Professionals are often have so much going on with doing the business and looking for business, lack of time and being highly stressed is often experienced. Not having a road map for getting business causes huge concerns. Then,  getting the marketing, sales done and generating business – can be confusing and may be not producing as many leads as desired.

Our clients are experts in their field, highly skilled but when it comes to the marketing and sales side, the business side, may be put into the too hard basket, overlooked, put off which is so easy to do when there are so many responsibilities to running a business.

Simply, running a Small Business can be overwhelming with too many things to do and it can be difficult to know where to what to do next – That’s where our Business Growth Diagnostic and our Book Yourself Solid® program can really assist you.

Our Business Growth Diagnostic assists our clients to find out:

  • Where they can be improve their marketing, bringing more awareness to their business
  • What is working,  what isn’t being done and steps to improve this.
  • Action steps to improve sales
  • Systems that can help grow business.
  • Adrienne McLean is a BookYourselfSolid Certified Coach and  implements the International Marketing system – BookYourselfSolid® – by using this system, you will have a framework to implement your marketing and selling. Giving a methodology for getting more clients.
  • We identify your ideal clients and look at why people are buying. We also look at branding and how to talk about what you do.  We have a good look at the foundation of your business.
  • An evaluation of some business skills will be done to see where some specialist training can assist.
  • When Adrienne McLean guides you through the Business Growth Diagnostic, you will find out where your business is excelling at getting more clients and where you are missing out on business PLUS get an action list of tasks to do to increase awareness of your business.
  • This is a Continuous Improvement Tool – if you are wanting to get more clients – book a Business Growth Diagnostic – find out strategies you can implement to grow your business.

There are two Discovery Audits

  • Business Growth Diagnostic
  • Digital Marketing Assessment

Each audit takes about 1 – 2 hours and you will receive a detailed report that will give you action steps for business development.

The price for the Business Growth Diagnostic, including the Digital Marketing Assessment, is $750+ GST.

Taking the first step to a new approach is priceless. Taking action is the path to your aspirations.

You are welcome to ring Adrienne McLean on 0414 367 960 or email on adrienne@thespeakerspractice.com.au for more details.

Networking raises the questions & supports

Published on September 23, 2021 by Adrienne McLean

 

Being in lockdown is not natural and especially for business owners. We are social beings and small business owners are used to getting out and networking. 

The Professional Services Network is offering monthly, networking events online to connect business owners. Zoom calls can help where we can see, share screens and learn.

 

 

 

In our September meeting, the following topics were discussed: 

  1. Small business loans
  2. Marketing a program
  3. Creating new programs
  4. Using Social media
  5. Employing Virtual Assistants – where to find a VA, how to get started with a VA, getting your processes in place so a va can do the work, training a va
  6. Events moving forward – hybrid events and how to handle the event
  7. COVID – brought the family together with no after school activities and dinner was together. Home schooling had it’s challenges. 

These are all real issues, challenges and activities that business owners have to deal with and navigate for their business.

Looking for assistance and discussions are important. Coaches are there to educate, help implement and keep clients accountable. 

Should help is required, Adrienne McLean at The Speakers Practice is there as a resource to assist. Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960. 

The Power of having a Coach or a Mentor by your side

Published on April 16, 2021 by Adrienne McLean

On Saturday mornings, I get up early, meet up with my running & walking group and do a 7km walk. Sounds easy but I didn’t realise I am not a particularly fast walker especially when by myself.

In fact, Whether it is to do with my fitness or just that I am only 168cm, for what ever reason to me doing the 7km in about 81 – 84 minutes is my normal walking speed, that is about 12 mins per km.

When I walk with others, who may be fitter or simply faster walkers, my time can improve so much. I’ve even done a 10mins a km walk coming in at 70mins. To me this is a great success, it’s an improvement of about 20%! To the other walkers, this is straight forward but that’s because of their experience.

It can’t help make me think that it helps so much to have someone walk by your side.

To have someone, who has been there and done that, to help get you going just that bit faster. Not only is there the camaraderie of doing the work or exercise with you, they keep you focused and task driven. There can be talk along the way and actually keeping the speed up is fine as your mind is on the topic of conversation!

Having a coach or mentor by your side can help you make larger strides ahead than you first imaged, that is what happens. The coach will help keep you on track. The coach will help keep you on the agreed path rather than diverting off to a distraction. The coach will help you focus on what is important. If some negative self-talk happens, the person by your side will shatter that self talk and keep you positive !

So whatever your undertaking, it is walking, running or being in business, a coach or mentor is so valuable in helping you to make the undertaking you desire.

There certainly is power in having a coach or mentor!

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

Speak Up & Stand Out! Bi-Monthly Newsletter

Published on April 6, 2021 by Adrienne McLean

Our Programs

Published on March 6, 2021 by Adrienne McLean

The Speakers Practice programs are for Entrepreneurs, Coaches and SME Business owners. We also offer assistance with career advancement and speciality speeches.

Our clients have a professional background, have enjoyed many successes and now they have taken the brave step to start their own business. However, growing the business is not as straight forward as they first thought.

Our clients are experts at what they do and offer. The main problem they face is getting in the business, once they can do this, the business prospers and they shine.

The urgent challenges our clients experience are:
➖  Need more clients to grow their business
➖  Talking about what they do is difficult
➖  Marketing doesn’t light their fire
➖  Nervousness about making an error
➖  A stumbling block is anything to do with the internet
➖  Have another block on putting something out there to people who they don’t know
➖  Not admitting marketing and doing sales activities they find difficult

The good news is that this is completely normal.

The Speakers Practice has a suite of programs , specially designed, to help with these challenges and deliver training to achieve and succeed. We offer a systematic approach for getting more clients by implementing the BookYourselfSolid®️ business building approach and here are the results that clients see by going through the training and coaching..

 

 

 

 

 

 

 

Our work includes:
✔︎  Marketing & Sales Business training – following the Book Yourself Solid business system
✔︎  Presentation Skills training – following the SpeakersTrainingCamp Presentation skills training
✔︎  Marketing tools – Presenting to groups & camera, video, podcasting and more
✔︎  Implementation of a business system to get more clients
✔︎  Goal setting, 90 Day planning and Accountability
✔︎  Digital Marketing and Social Media training
✔︎  Product development
✔︎  Event planning and management
✔︎  Confidence building

Our clients say the #1 result they experience when they buy into our programs is that they learn what they need to do to grow their business and they see the benefits of doing the work – more clients! 

The thing that sets our programs apart is our individualised approach and absolute belief in every, single one of our clients at their incredible skills and expertise.

Our programs offer training, mentoring and assistance with presentation skills, marketing and business building with camaraderie of others doing the same thing.

Email adrienne@thespeakerspractice.com.au or ring on 0414 367 960 for more details.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For larger SME companies, we have a speciality with continuous improvement, change management, business building systems and quality management systems which add credibility ,as well as, significantly improved business efficiencies. Contact Adrienne McLean, The Speakers Practice, at adrienne@thespeakerspractice.com.au or ring on mobile 0414 367 960 for more details.

Some examples are:
ISO9001 – Quality Assurance
ISO17025 – NATA Testing and Calibration Standard
ISO45001 – Occupational Health and Safety

Adrienne McLean is a BookYourselfSolid®️ Certified Coach, a SpeakersTrainingCamp®️ International Instructor, trained Quality Auditor and Facilitator. Adrienne is a member of the Australian Marketing Institute of Australia and is a Certified Marketing Professional on the NSW Chapter committee.

Also, check out our Programs for Executive Coaching

Networking to build your reputation

Published on March 5, 2020 by Adrienne McLean

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960