Connecting using Video is a powerful method to connect with your audience.
Video has a Positive effect on marketing a business. It is a technique you can use that really displays you as the expert in your field. It is a fabulous way for you to get your business message across and the potential clients can get to know you ( a bit) and get an understanding of your approaches.
There are many reasons for using video from an online marketing perspective –
the biggest one is that it helps to keep the engagement of the potential client on your website for longer. This is a great thing from Google’s perspective – the other reason is that Google owns Youtube and assesses if your video are relevant and have quality information – if this is the case then that gives you a bonus from a Search Engine perspective. Google is looking for relevant and quality information from all avenues used on the internet. 82% of marketers confirmed that video marketing had a positive impact on their business.
From a consumer’s perspective – the buyer today is much,much more educated than ever before. They will go and look online and hunt around for the best products, services and they will know their pricing.
The statistics are amazing –
73% of consumers are more likely to buy after watching a video.
71% of consumers said that videos leave them with a positive impression of a company.
A whopping 95% of consumers find video useful in researching what to buy and finally 93% say video is helpful in comparison shopping.
So whether you are a purchaser or a marketer, video has a positive impact on your buying process.
For video to be successful – learning how to connect with your audience in front of an audience is essential – presenting in front of a camera gets to large audiences – but you have to know how. Learning the skills associated with preparing video and going through the process will really assist you with your understanding of the video process and you will develop skills to present in front of camera.
Since Youtube is the second largest search engine – if you are a keen marketer then having a presence on Youtube is essential. Youtube is the most incredible platform for delivering information to your clients and potential clients. So learning the skills so you can have a professional presence on Youtube is important.
Have a look at The Speakers Practice – Presentation and Video workshop – You’ll hear from our Guest Trainer, Tim Stackpool, there’s a client testimonial along with a marketing managers view. how this program will assist you.
Contact Adrienne McLean on adrienne@thespeakerspractice.com.au for a free consultation to get more details and examples of videos produced in this program.