Speaking – The Speaker's Practice

By using Speaking as a Marketing Strategy …….

When you use speaking as a marketing strategy, this can be an effective way to establish yourself as an authority in your field, build up your brand and generate leads. There are certain do’s and don’ts to keep in mind when using this strategy.

Firstly, define your target audience. Understand who your audience is and tell your message accordingly. This will help you to connect with them more effectively. And increase the chances of generating you may contact event planners who are in your target market.

See if the event planners audience would be interested in your topic. Send them a speaking proposal covering your presentation topic when in contact with the event planners say that if they need help, then you’re happy to help them with short notice. This is a big help to the event planner and they will appreciate your assistance and help you in return when they can prepare thoroughly.

Spend time preparing your presentation and practice it several times. This will help you deliver your message more confidently and effectively. Promote your speaking engagements. Use social media tell people about it or your emails, whichever trends you promote to tell them about your speaking engagements.

This will help you to reach a wider audience and generate interest in you.

Certainly when speaking, provide value. Make sure that your presentation provides tools and techniques to help your audience. This could be in the form of actionable tips, insights or inspirations. Then after your presentation, follow up with the attendees to thank them for their time and provide additional resources or support. This will help you to build relationships and potential customers don’t to consider isn’t when an event planner contacts you be open to the opportunity that they’re giving you when you do speak in index. This will be a month or more of promotions to raise awareness of your speaking at the conference or event.

So there’s a lot of value in getting your message out by other platforms. promoting you as an expert in your field. Be careful not to over Promote your products and services. Avoid using your speaking engagements as a selling from the stage and being too aggressive with it.

The important thing when you get up and present, is show your expertise. If you become too salesy and pushy, this lay term the audience are certainly in your presentation prepare your topic. don’t ramble or go off topic. Stay focused on your topic. This will make it easier for your audience to understand your message and take it in.

Otherwise you might lose the attention of your audience if you use jargon and highly technical language, unless you are really speaking to a very select audience. This may be too much for the audience to take in. So really judge the level of jargon that you use, and be careful not to use too much.

Please don’t ignore feedback, be open to critiques and what the audience’s about your presentation. take it into account for future presentations. This is a wonderful opportunity and the more speaking engagements and the more you engage with your audience, the more you build your speaking skills.

It is important to follow up don’t not follow up. Failing to follow up with attendees you become a distant memory. If you do follow up. It keeps you front of mind.

By following these do’s and don’ts. You can really use speaking as a marketing strategy to grow your business grow awareness of your brand and grow awareness of your expertise in the industry. enjoy going out and speaking to groups you’ll meet marvelous people experts in their field. Who you can help if you’d like some assistance, please give me a call check out speakers Practice website, www dot for speakers practice.com.au. You’ll get my contact details there and you can certainly email or even call

For more, check out this video and The Speakers Practice website.

Positioning Yourself as an Expert using Content Marketing

When you are speaking or writing about your topic of interest, you are displaying your expertise in that niche. The more you do this, the more you display your skills, understanding and knowledge in that area, helping to build trust and credibility. By continually creating content to promote on social media platforms, where your target market will see, you become the category authority and, over time, the “go to” person in your niche.

Building a body of content in a niche helps grow your Intellectual Property which can be used in a number of ways – even monetised. But before you get started, preparatory foundational steps are required to ensure the content you create addresses your target audience’s problems, ensuring it’s valuable and answers market questions.

Being clear on these five points is the preparatory work required, before you get started on your content creation:

Determine your niche
Look at content already created for gaps
Determine your ideal client and target market
Determine the problem you’re addressing and the solutions you offer
Create a list of content topics

Speaking

Presentations & Signature Speeches

Speaking helps to convey your message to large groups of people and efficiently spread the word. However, delivering presentations is a craft – a learnt skill that requires connecting with the audience through the use of stories, examples, statistics and any other device that connects your audience with the topic.

Preparing a signature presentation can be something you can develop and hone. Then promoting your expertise to event planners can help get you in front of the right audiences at the right time. Not only that, talking one to many is a fabulous way to connect and grow your audience and your network of influence.

Video

Using video to promote your business topic is a great way to talk one-on-one, but many times. Developing the skills to prepare great video is invaluable, helping you speak with impact in front of the camera with a script that truly connects with the audience. Naturally, the more comfortable you are in front of a camera, the more you will be able to get your message across in a meaningful way.

However, there are skills to learn and develop – planning, the presentation skills to camera and then the post-production work, including editing the video with your branding. Your video can also be transcribed and repurposed for blogging and eBook/Book creation.

Webinars

Webinars offer a multi-faceted approach, but require some planning/up front considerations, including:

the webinar topic
the webinar platform and how it will run. (Are you running it with a business partner or alone?)
where people will log in?
pre-webinar promotions to get people to sign up
post-webinar promotions (uploading on to YouTube and Vimeo for circulation)
contact detail collection
Webinars can also be used as online training programs or broken up into smaller promotions.

Writing & Blogging
Writing about your expertise is a wonderful way to create your own Intellectual Property and to explore areas of expertise that may even surprise you. The blog creation process helps convey your expertise, with each blog article being able to be amalgamated to form longer articles and eBooks – even chapters of a book.

Audio
Doing interviews with experts in other areas can help highlight your own expertise and, as with video, your audio can be transcribed and repurposed for blogging and eBook/Book creation.

Radio

Speaking on radio not only displays you as an expert, the Mp3 recording can be uploaded to create a podcast.

Podcasting

Finding a suitable podcast platform is useful to share your interviews with the world. Mixcloud and Anchor are my favourites. It’s easy to upload the Mp3 recording and then the platform will make it easier to share.

Opportunities with Content
By creating video content, you can also prepare an Mp3 recording for audio use and have this transcribed using an app called Otto. From the edited transcript you can then go on to prepare a blog article or eBook. Then, you can create an online training program using the video or audio, prepare some slides, pdf questionnaires and so on.

The repurposing opportunities are enormous, so take the time to consider how you can fully utilise your information assets, remembering that everything you create helps position you as the expert in your field.

Seven Tips for Creating Content
Ensure your content adds value to your ideal clients and prospects
Create content on topics that resonate – aim to inform
Upskill as necessary to create good content – blog writing or production of video and audio content
Create a Content Calendar
Amalgamate your content to create eBooks and Books
Develop your own IP by creating online programs
Build a community to help promote and share your content
Summary
Before you proceed, consider the purpose behind what you are creating. Perhaps you’re doing fortnightly blogs, which can be read aloud to create audio files, then slide decks and supportive video can be created. Use your imagination and see what amazing content you can produce.

Most of all, have fun and enjoy the process!

Adrienne McLean of The Speakers Practice helps professionals with Marketing & Communications. This was written by Adrienne McLean and first published for the Spin the Sourcebottle, Source bottle – https://www.sourcebottle.com/blog/POSITIONING-YOURSELF-AS-AN-EXPERT-USING-CONTENT-MARKETING

The Power of Practice!

It’s through Practice, that people who give presentations can work on their presentation to give maximum impact to their audience. It’s one thing to talk about what you want to speak about, its another thing completely, whether your audience understands the points you are delivering.

Even the most experienced presenters practice their speeches, fine tune their messages, understand the timings of their presentations so their audience really gets the most out of attending and ultimately wants to hear more and wants to do business with the presenter.

So , what is the Process of Practicing a Presentation?

PREPARE – this is where you gather your information, write your presentation, look at your objectives for giving the speech and what your message is. Use stories that are yours , this will help you to remember what goes next. This is where most of your time is spent. The SpeakersTrainingCamp® has a wonderful structure that can really help you to look at every aspect of a presentation.

REHEARSE – you have your presentation ready, now to get your delivery smooth and confident, you need to rehearse a number of times so that you really feel that you know it inside out. Then you can present your speech not relying on notes, you can have them there ,however, it really helps your presentation if you are not glued to your notes and you are looking at your audience.

AUDIENCE – you are delivering your presentation to inform, inspire and guide your audience. You can make a difference with your presentation – whether it’s an important presentation to an executive committee , a work group or its a social presentation. Your presentation is for your audience.

CONNECTION – Practicing your presentation will give you the opportunity to maximise your connection with your audience. The more confident your presentation, the more you know your message, the more authentic you are, the more eye contact you have with your audience, the more you know about your audience – the better your connection with your audience and the more you will be successfully able to get your message across.

TIMING – Always ,and I mean , Always respect the timing of your presentation. Know your presentation, and by going through this process you do now, Know how long it takes and suite the timing to what is expected. You may be given 20mins, then , have your presentation going for 20minutes. This point is really important. Speakers that think they can go on for hours instead of minutes loose their audience’s respect as well as credibility. By practicing, you can fine tune the timing and increase your confidence.

IMPROVE – Professional speakers practice and improve their presentations so that they can confidently present their speech and achieve maximum impact. Don’t wing it, practice and Improve then you will get maximum impact from your presentation.

CONSOLIDATE – Now you have Prepared, REhearsed , thought about your Audience, built a Connection wtih your audience, worked at the Timing, Improved – all these tasks have Consolidated your presentation so that you can really achieve what you would like from your presentation – and that is Impress them!

EXCEL – when you follow this process , you will Excel and do your best. Ok, there’s always areas to work on ,however, by continuing along this path of Continuous Improvement and Practice of your Presentations , you will Excel! this is the Power of Practice.

Consider joining The Speakers Practice – Speakers Forum. Attendees are like-minded Business People who are wanting to promote their businesses by speaking to networking groups, associations ,etc. We discuss presentation skills , present current speeches and get audience feedback on delivery, objectives , on how we understood the message, and so on.

Enjoy your Presentations, Practice your Presentations and appreciate the Power of Practice!!