Crisis in PR: Bad Thoughts in Business

Don’t get in a full fledged crisis. Every business has its stressful situations and rainy days. This is something a business cannot avoid. What a business can avoid is turning a rainy day into a category 5 cyclone.

There are many toxic thoughts that you might have that you are completely unaware or that spells D-I-S-A-S-T-E-R  for your company, particularly if your business begins to grow or you have just experienced a lot of success. These toxic thoughts are the catalyst for any major preventable disaster a business experiences. Learning about these toxic thoughts will not only make you aware and alert of any problem in business, but you can become your own PR agency in your business.

Without further ado, here are some of the most toxic thoughts that can kill a business dead on its tracks

Thought #1 “That Crisis will never happen to me”

If you don’t take steps to prevent the disaster yes it will happen to you. In life when we see someone struggling through life, we sometimes can see the solution from afar, but when we are caught in the same situation, we may not know what to do. This is exactly the same in an business environment: It is easier said than done.

In the age of social media, there is very little wiggle room to hide and news travels faster. All it really takes is a whistle-blower in the form of an employee to type onto Facebook. Now, if their complaints are unwarranted and untrue you still must take some form of action because it still harms the image of a business. If what they are saying is true however, you have entered into full crisis mode and the thing you thought would not happen to you just happened.

Thought #2 “Let’s keep our stakeholders in the dark”

To me this thought is the equivalent of the child prank of “Why are you hitting yourself?” This is just asking for an issue in business to manifest into a crisis. When PR and lawyers get involved with your company, they biggest desire is to only have to resolve small issues that have not had any real impact in your business, they do not want to resolve the big issues that cause you and them so much time and stress. They will hate it even more if you did not tell them about the issue you were trying to prevent.

Thought #3 “ No Comment”

If you are unfortunate enough to encounter a disaster that has caught media attraction, the worst thing someone can say is “No Comment”. The reason for this is that stakeholder and the general public what to know how this disaster started and what the business is doing about it to remedy the disaster. If you don’t say anything, stakeholders and consumers will resent the company and think it’s hiding something even more sinister.

Think of this situation between business and stakeholders as a relationship between two spaces that has hit the rocks. The relationship can be saved and you may even grow stronger if you reveal what the trouble is between yourself and the situation. If not, except your relationship to worsen and have long term detrimental impacts.

Thought #4 “We are one of the biggest companies in the world, we are untouchable”

I can guarantee that that was the thought in the heads of Enron, Worldcom and Lehman Brothers.

As soon as a business develops this delusion and believes it, it spells the beginning of the end. Normally, this thought leads to fraudulent activity or some other unfair+ business practice. It can range from lending mortgage bonds to people who could not pay them (Lehman Brothers)  to simply making up figures in the accounting books (Enron). These types of scandals are no hidden forever and if unchecked, it will lead a company to bankruptcy at best and imprisonment for white collar crimes at worst.

Conclusion

So these are just some of the thoughts that managers have that can harm a business. There are more but what I always recommend is constant self-awareness. That way, your mind is always based in reality. You can become your own PR machine. If you don’t lie to yourself, whether you succeed or fail in business, you will always be able to at yourself in the mirror with a clear conscience

 

How our approach helps Business Owners

As Business Owners, confidently delivering relevant messages with quality, professional delivery will help you to build Trust with Potential clients , get their attention and get them interested to see how you can help them.

A confident presence will give you that big break you are looking for. Right now, you have the opportunity to develop those skills, practice them in front of an audience and then book those networking and speaking engagements that will assist you to generate sales leads.

I am the Founder of The Speakers Practice , we specialise in helping clients to confidently market and present themselves. We also assist with promotional tools eg business presentations, video, writing, podcasts and social media. We are the first company in Australasia to present the top-rating programs – BookYourselfSolid® and the SpeakersTrainingCamp® program.

During the time of being in a corporate role and working for small business, the importance of leadership , continuous improvement , marketing and product development was focused on. Delivering presentations in a confident manner and getting the message across was essential.

Today, The Speakers Practice works with business owners and professionals helping with learning and developing marketing skills using the powerful marketing system BookYourselfSolid®, Presentation skills one-on-one, in front of a group and in front of a camera. By developing these skills, the owners and staff confidently present their ideas and the end result is building business by building connections.

Email me on Adrienne@thespeakerspractice.com.au or ring on Mobile 0414 367 960

Specialties: Marketing Skills, Public Speaking and Presentation Skills training.Video Marketing, Understanding of Product Development and Continuous Improvement, Facilitation, Leadership.

When communication skills are vital !

Screen Shot 2017-09-20 at 1.26.05 PMRecently, I watched a documentary called Enron: The Smartest Guys In The Room and I realised how much a PR intervention may have saved thousands of investors out or pocket and billions of dollars in unassailable debt. In a perfect world, a crisis communication plan early on could have turned Enron into a small company, but into it’s eyeballs in corruption and debt.

Except in real life, for Enron, making money by any means necessary was the name of the game.

Every company that has been caught by the media for corruption has gone through the stages of the issues life cycle. The four stages are

  1. The potential stage: The moment in a business in which something bad might occur.
  2. Emerging stage: The moments in which a triggering event causes a major issue and begins to fester
  3. Current Stage: When the issue develops into something a company cannot control
  4. Crisis stage: When the media gains a lot of traction on the company’s major issues and a made aware to the public, negatively impacting upon a company
  5. Dormant Stage: When the crisis loses traction with the media, depending on how well the crisis is handled determines how long this issue lingers on in the company.

The entire story of Enron is quite complex, here’s a short overview:

Enron was a major energy company founded by Ken Ley and hired Jeffery Skilling and Andrew Fastow to manage the books and the organisation

Enron managed to influence various state governments to deregulate the energy industry. During the time of deregulation, Enron hid all of it’s debt through mark-to-market accounting (failed ventures were seen as assets in Enron’s books), market manipulation and making companies solely to purchase Enron’s debt. The corporate culture at Enron was to make money for the company by any means necessary. They bribed auditors Arthur Anderson to stay quiet on the issue and it was speculated they bribed banks and lawyers. Enron also encouraged citizens to put their retirement funds into the company knowing that the company was a sinking ship.

In 2000, Enron’s stock was selling at more than $90 per share, By the December 2001, Enron’s stock was 26 cents per share, went from 84 billion dollars to bankruptcy in 21 days and citizens lost their retirement money. Arthur Anderson also failed due to corruption and major Enron employees were sent to jail for fraud and other white collar crimes.

Using case studies like this can help anyone working in crisis communication if a similar situation like this arises. Now as a crisis communicator, the easiest and best way to resolve an issue is at it’s earliest possible stage.

The Potential Stage

The Potential stage happened when states were deregulating the industry. This freed Enron to be more flexible with their business practices and increase the likelihood of corruption. Having a trusted professional would have helped by informing Enron of the potential long term consequences of corruption that can come from market deregulation. That way they are aware of the potential situation and may have been more vigilant against potential corruption.

The Emerging Stage

The triggering event was, when Jeffery Skilling became CEO and began implementing mark-to-market accounting. This was what started the cascade of imaginary numbers, artificially inflated stock prices and market manipulations to cover their losses.

The emerging stage is more difficult to pinpoint. The emerging stages would have occoured when Enron hit insurmountable debt. The emerging stage is when an issue starts to spin out of control and it takes a lot of PR in an attempt to stop it. At this stage, there is no chance of Enron (or any company) escaping the damage.

A crisis communicator could have mitigated it by advising Enron to declare bankruptcy and have a PR campaign detailing how and why the bankruptcy occurred and methods of repayment from investors. This may have gotten Enron staff members indicted for white collar crimes, but they whould have been able to reduce the level of bankruptcy and saved workers their retirement money. People may have looked back on Enron far less negatively than people do today.

The Crisis Stage

The crisis stage started when skilling retired from Enron two months before the financial collapse and the crisis peaked when Enron became officially bankrupt. It was at this stage when Enron decided to handle it by constantly denying any wrongdoing and avoiding the situation they set themselves up for instead of admitting outright that what they did was business malpractice.

It is for this reason that people still talk about Enron today. It is also the reason why the dormant stage of the company lingered on for many years. Had a crisis communicator come across and intervened, they could have easily mitigated the damage. The saddest thing is that it could have happened at any time over the ten years the company were active in the deregulated energy market

So, as a crisis communicator, think about these 5 stages of crisis management from the communication viewpoint. It’s an  interesting consideration. 

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

The Importance of Communication when the Business is attempting to adapt to Change.

Let’s get you out of your comfort zone. Instead of talking business, let’s start with a little philosophy. A man called  Heraclitus, an ancient Greek philosopher said “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man”

Change cannot be avoided. Yes, you can resist it for awhile, but change is like going on a train: You can hop along for the ride or it will pass you by. Skip too many trains and you will never get to your destination. This kind of philosophy applies to a business when undergoing change.

A lot of times it is hard to move into new waters but here are a couple of tips to help your business through change for the better.

1. Understand the Big Picture

Instead of losing yourself on where you want the business right now, start thinking about where you want the business to be several years down the track. That is your map, the place you want to be.

Your vision is the map and the change are the directions. While the directions may look daunting, you will understand that there is a light at the end of the tunnel and hopefully that will motivate you to keep going.

2. Be Positive

If you have a negative attitude, you tend to worry about failure. If you are negative about the change, you have already failed. If you have a negative attitude, your employees may become Mr. Sad, Mr. Angry or Little Miss Trouble themselves.

People don’t like working with others if they have a negative attitude and they will resist change, making it more likely that your change initiatives will not succeed.

Maintaining a positive attitude to change leads to the likelihood that employees will be more accepting of that change. Fearing change is normal, but accepting that fear is key and finding positivity within yourself is likely to influence your employees towards the changes you set out to make.

You know you have succeeded with change if the employees turn into Mr. Happy and Little Miss Sunshine

3. Communicate to others

It’s very easy for a boss or an owner to be locked up in a room and send a form email to employees about the changes you intend to make and hope the change occurs outside the confines of the office.

Form letters are good at making sure everyone gets that message, but it can be bad for the lack of two-way communication. Make sure people can ask questions about your change initiatives and make sure you can answer them. Talk to other people who have undergone a similar process and what they have experienced.

With the flow of information, people become more informed and therefore make better decisions. While change is being implemented, it can make the process easier when everyone is informs and on the same path.

4. Don’t Give Up!

Determination is a great quality in business. If you follow step 1 in the guide and look at the big picture, not giving up is an invaluable tool to change not only in business but in life.

For example, if I wanted to lose weight and gain abs, I know that if I exercise regularly, perform abdominal exercises with a healthy diet, I can achieve that in about 4-6 months. However, if I quit after the first exercise session, I will never get the abs I want.

Similarly, in business, if you know the right strategy to achieve your business goals, you have to know that the change is not always going to be easy. As a matter of fact, it might suck. However, if you have determination, you will have a better chance to get through the hardest parts of the change and you may be able to achieve your business goals.

The Bottom Line

I believe that the attitudes towards business (and corporate culture in general) come from a top-down approach. What the CEO thinks, feels and acts will seep down all the way to the bottom of the employee working totem pole.

That is why these tips are about attitude and organization. If the times are a changin’ and you can adapt to it in your mind and your actions, your coworkers will likely go through the change in the workplace a lot easier than a company who fear change and believe it is the enemy.

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Communication skills bring success!

With this world based on innovation and focused on the internet, it appears fast paced and action packed, rapidly changing but what is missing?

A high proportion of the workforce is focused of using a computer. Their job cannot be done without the use of the internet. Many humans are starring at a computer screen for many hours of the day. 

The fact is that we are humans and business is much more about building relationships, building trust and getting to know people. The skills associated with computer work reduce the ability of personal interactions that are so important to every human being.

So in training for any job placed role but especiallly in business training of any genre, presentation skills and communication skills really needs some focus.

How can presentation skills help in the workplace?

  1. Well presented reports at meetings can help managers understand the concepts that are being discussed and achieve positive outcomes.
  2. If you can express your case with some conviction then you will persuade your managers to your point of view.
  3. Confidence always wins! So the more confident and articulate you are the more you will prosper in the workplace.
  4. If you are in sales, again confidence will get you across the client wth a client. You will be able to build trust and a relationship that helps build the connections for making the sale.
  5. Marketing is about building trust and credibility and a relationship so when the time is right the client will remember you can help them solve their problem.

Nervousness, self doubt, not confident to get the words out or convicted with your approach, these will put roadblocks in front of you and stop you from achieving the success in your dreams.

The moral of the story is that working on your communication and presentation skills is essential for being successful in the workplace. Keep working on your confidence levels – ultimately this will help your happiness levels and bring the success that are in your dreams!

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Image supplied by Shutterstock

What are Investors looking for in Pitches?

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Entrepreneurs and Startups have such great ideas, they are highly skilled in so many ways and they are wanting to change the world. There is the reality that it takes funding to change the great idea into reality.

So it becomes really important for the Entrepreneur to be successful when going through the pitching process with getting the necessary funding they need to make their dream into reality.

The delivery of the Pitch becomes the interface between the Entrepreneur and the Investor looking for great ideas that the Investor can make a good return on.

What are the important elements of the Pitch ?

1. Clarity – The individual delivering the pitch needs to have absolute clarity over each segment of the business proposal. Being able to articulate easily the design, formation and undertakings of the business is sound preparation for putting together a pitch.

2. Pitching Requirements – The Pitch must give all the information that the Investor needs to make an informed decision – to atleast talk further with the Entrepreneur if not make an offer.

The areas that need addressing are:
Identifying the problem the business is addressing?
What is the solution?
How big is the market?
How the business is going to make profit?
What is the business model?
Is there Proprietary Technology?
Who is the competition?
Marketing Plan- How are sales going to be achieved?
Team – Who is needed and on the team?
Money milestones – what are you going to spend and achieve?

3. The Delivery of the Pitch is important – if the Entrepreneur doesn’t display passion about his own product – then why would anyone else?  Preparation, practice, easy to read slides and a polished performance are all going to have a significant impact on the success (or not) of the pitch.

Overview:

The whole package is important – information, delivery and clarity. Speaking to Investors and getting them to commit capital to your business idea is challenging but will reap great rewards – especially if you are prepared and have a polished presentation.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Video is the Business Tool for Today for Real Estate Agents

shutterstock_171921824Real Estate Agents need to build a strong bond with their clients to help them sell or purchase a property. Being in a position of helping out with large purchases or sales is a big responsibility.

But how do people who are wanting to buy or sell a property choose an agent?

Real Estate agents are using the benefits of websites to promote properties. Clients like this approach as they can view the properties. So the Agent Profiles are a very big credibility builder and the personalisation to really connect with potential clients the better.

By adding a video to your Agent profile, this allows you to:

  • Introduce yourself
  • Share some details that connect you to your audience
  • Display knowledge of the area and community
  • Talk about market updates

You can build a strong reputation by building a presence on Youtube. This also assists with your Google Ranking.

  • Posting semi-regular video on Youtube
  • Posting worthwhile content
  • personalised video with your personality shining through
  • Using content ideas from your day-to-day Real Estate activities

For your agent profile, it is worth going through the process of creating a personalised, professional video that represents your brand. You can be proud to display on your agent profile. Then, more casual smart phone video can be taken and displayed on Youtube – these could be of your current properties, etc.

What do you need to be aware of when preparing a video –

  1. Connect with the people viewing your video
  2. Your scripting needs to be structured and fast paced.
  3. Catch the viewers attention straight away.
  4. Your whole presentation needs to be engaging
  5. Allow your personality to shine through.
  6. Understanding the video process is essential
  7. Also understanding the marketing of your video will help with the success of building a following.

Learning about the ways to prepare and use video is really important in todays digital world. Have fun and enjoy – it is the way to connect with your potential clients!

For more details on The Speakers Practice – Video Program for Real Estate Agents – see – Presentation and Video Program for Real Estate Agents.

Confidence Sells!

Confidence sells!

It’s absolutely true, when you see a confident, articulate person, you will believe what they’re saying and even buy what they’re selling!

It doesn’t matter how highly qualified you are, how good your product is, if you are up against a more confident person than yourself then confidence will win!

But this is not something you need to live with for the rest of your life – you can build your confidence , loose those negative thoughts and that disabling self doubt and work at  building your confidence , change your mindset and achieve the successes you have previously dreamed about.

It does take work but the journey is SO worth it.

This is a very personal topic for many and we don’t want to admit we’re not confident. We hide our self doubts in all sorts of ways. Sometimes, its by making more noise than less, sometimes by talking all the time non stop! Sometimes by not saying much at all and keeping out of the lime light. You see others with the same qualifications or less – seemingly doing better? Oh the pain of it all.

Waldorf Emerson said” Fear defeats more people than any other one thing in the world”

But what’s the fear of? Getting up in front of people and promoting yourself? Scared someone will say something nasty about you – criticism. Fear of not being good enough.

Success brings success so if you focus on achieving success it will take you on a journey towards success.

So what do you need to do if you suffer from a lack of confidence and still want to take on the world?

Dale Carnegie says in his book ” The Quick and Easy Way to Effective Speaking” that developing your public speaking skills are a fabulous way to overcome your fears and build your confidence. He says ” Learning to speak in public is nature’s own method of overcoming self- consciousness and building courage and self-confidence. Why? Because speaking in public makes us come to grips with our own fears”

There are five incredibly powerful but simple ways of facing your fears and taking you on the journey of self discovery and confidence.

  1. Focus on positivity
  2. Look confident – Change your body language and image
  3. Change your mindset 
  4. Be prepared
  5. Look at how far you’ve come

In summary, lack of confidence is a mindset. A mindset that will stop you from getting what you so desperately want. But you can change your mindset.

The truth is if you want something then you’ve got to go and get it – change your mindset – aim for positivity and success, really value all your experiences along the way and qualifications and focus on what you want to achieve.

Because the truth is Confidence sell!

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Interview techniques for getting that Job!

photo-1459499362902-55a20553e082Interviewing is one of the most stressful activities imaginable for many people.  It’s a long process – you have to find the right job to apply for, then go through quite a process to get your resume to the key people, get short listed and finally if you’re lucky get onto the interview list. So by the time of the interview , it can be quite emotionally challenging already before setting foot in the interview room. One thing is for sure, by feeling more confident with interviewing skills this will help.

Most people don’t feel confident because they are not adequately prepared.  Here are some easy tips to help you become more prepared and to nail every interview you go to.

1. Research the company

  • What does the company do?  What are their major products and services?
  • Who are their competitors?
  • What opportunities and challenges are ahead of them (and how you can help)?
  • What is the press is saying about them (a quick Google search or search in your local paper can tell you that).
  • What is the “word on the street” about them?
  • What is their financial position?


2. Research the interviewer

  • Do you know someone who works in the company?  Find out what you can about the interviewer and drop little hints throughout the conversation that shows you’ve done your research.
  • Look them up on Linkedin to familiarise yourself with their background.
  • See what Google has to say.
  • Look at their Facebook account (if it’s public).


3. Know how to answer their questions

  • Statistics show that people who “win” interviews take between 30 seconds to 2 minutes to answer a question.  Anything less than 30 seconds is not thorough enough, anything more – you’re waffling – no matter how interesting you might think you are, an interviewer loses attention (and patience) after about 2 minutes.
  • Prepare your answers in advance.  Get a list of Behavioral Based Interviewing questions from the Web (there are loads out there and most interviewers don’t put a lot of thought into their questions so you’ll find 80% of what they will ask you from one of these lists of questions), choose 10 questions that you might ask if you were interviewing you for the role and write out your answers. 
  • It’s very important to write your answers out so you can recite the details comfortably in a stressful situation.
  • It’s also important to answer these questions with real, live examples of what you’ve done in the past and not what you would do.
  • Know your strengths and your weaknesses and don’t try to spin your weaknesses into strengths.  There is nothing worse than drawing a blank to this question.  It’s one of the most common questions asked and being unprepared for it demonstrates a total lack of preparedness.
  • Don’t try to spin your weaknesses into strengths.  Very few people do this well, it’s trite and inauthentic.  After all, everyone has weaknesses, no one is perfect. 


4. Know how to ask your own questions

  • Companies find out as much or more about you by the questions you ask them than by how well you answer theirs.
  • Challenge yourself to ask questions no one else may have thought about.  Business related, thought provoking questions.  Pre prepare based on your research.
  • Ask the interviewer about their background, people love to talk about themselves.  It may also give you insight into the company culture.
  • Determine the qualities you want in a boss and ask them questions about how they would handle situations.  Interviewing is a 2 way conversation.


5. Don’t let nerves get the best of you!

  • Prepare the night before so you know what to wear, where you are going and where your notes are.
  • Make sure you’ve got the name(s) (spelled correctly!) of the people you’re meeting!
  • Show up early!
  • Make sure you ask for a glass of water (don’t bring your own bottle) so that you can stall or pause as you’re structuring your answers!


6. Make a great first impression

  • With a great smile, direct gaze and firm handshake.


7. Follow up

  • Ask for the job (even if you don’t want it, you can always turn it down later!)
  • Send both Email and Snail mail thank you notes.
  • Give detailed feedback to your recruiter including positives, negatives, your interest on a scale of 1 – 10 and how the opportunity compares to any others you may have in the pipeline.
  • Follow up with the company 1 day after they tell you when they will make their decision or take the next step.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

8 Blogs to follow on Public Speaking

There are many blogs on Public Speaking and Presentation Skills. When developing your skills in this area, you will encounter many teachers who will influence your journey. Here are my favourites who are my teachers, I’ve met or followed on the web. photo-1470145318698-cb03732f5ddf

1. No-Choke Zone Blog… by Sue Gaulke    http://www.successworksusa.com/resources/blog/

Interesting , topical and valuable information on where Presentation Skills can and do have an impact. Expert information on the skills required and approaches that can be used. Worth following! Sue Gaulke is a Presentation Skills expert. Sue is the founder of SuccessWorksUSA and the creator of the SpeakersTrainingCamp presentation skills program – been presented to the US and Internationally for over 30 years. 

2. Manner of Speaking – John Zimmer

John Zimmer goes into detail with speech writing and devices used to create a speech. This is an interesting blog to follow – thought provoking and constructiv advice. See – https://mannerofspeaking.org/author/mannerofspeaking/

3. Darren La CRoix   http://stagetimeuniversity.com/toa

Being a Toastmasters World Champion of Publc SPeaking , Darren has developed skills to create impact with his presentations. Following Darrens blogs and video will help deveop skills in selling as well as promoting and presenting with skill.

4.  Nancy Duarte | www.duarte.com/blog

This blog is all about building communication skills esoecially how creating speeches works and what to do to create impact. Nancy Duarte is a communications expert and influencer.

5.  Patricia Fripp | www.fripp.com/blog

Patrica Fripp is a Presentation Skills coach specialising in sales training – these blogs are business based and discuss presentation skills from the work place needs. Interesting and useful with approaches that can be implemented.

6. Craig Valentine  http://www.craigvalentine.com/blog

Story telling and the way to create a captivating story is Craig Valentines speciality – breaking down how to prepare a speech that works. Interesting tools and advice

7. Lucy Cornell Voice Coach  http://www.voicecoach.net/blog

The use of the voice is important in delivering presentations – Lucy Coornell s a Voice specialit and her blogs are how the voice impacts on presentations. Useful and thought provoking.

8. Steal the Show Podcast – by Michael Port  http://stealtheshow.com/podcast/archive/

Here’s a wealth of information on delivering of presentations – discussions and interviews on every topic around delivering of presentations and public speaking. Michael Port has developed a significant resource on Presentation skills.

To conclude:

Read, listen and watch information on Presentation Skills. It will give you a great background. The secret is though (and its not really a secret) the way to build presentation skills is to go out and do as many presentations as you can. Then, test out and implement some of the advice to discover how to really connect with your audience.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.