The 7 ways you can promote your business by Speaking

Intentionally using speaking skills is a powerful approach to connect with prospects and clients to build your business. By turning up in a number of ways and speaking about your niche, talking about issues, challenges and ways to make improvements displays you as an expert in your field.

Being a strong communicator brings confidence to your audience to know that you “know your stuff”. Through stories, you can detail your experiences that give you the depth of knowledge to make differences and improvements in the area you are focusing on.

 

 

What are the 7 ways you can use “Speaking” to build your business.

  1. Delivering Presentations
    Being a skilled presenter is a skill that constantly needs attention to build a strong connection with your audience, be authentic and deliver relevant information to your audience.
    There is so much that goes into delivering a presentation. The information, the way you make the presentation interesting and the way you deliver your topic. Information, body language, voice, your attire, how you are presenting, your props, slides, all impact on your presentation.
  2. Video 
    As well as all the parts that go to delivering a presentation, video and speaking to camera has its own skill set.
    This form has 3 parts to create a video, the planing, presentation to video and the post production. There are concepts that the presenter needs to learn , such as, how to present to camera, how to give the audience the feeling you are speaking to them and you, as the speaker, needs to get used to seeing you on video.You can build digital content that can really support your business.
  3. Podcast
    Similar to video there is time spent on pre and post production , as well, as the time spent on the actual event. You can display yourself as an expert by doing podcasting. By talking on your topic specialty or by interviewing specialists in their field elevates you as a specialist in your field.
    It also can build your own intellectual property and content to support your business.
  4. Online training
    From your skills learnt with creating video and podcasts, you can build online training programs. These can be paid or complimentary programs that display your expertise online.
    These online training programs can be used in digital marketing campaigns to raise awareness, display your topic knowledge and bring income your way.
  5. Sales conversations 
    The most important speaking skill you can develop is your ability to have sales conversations. It is not only the ability to actually sell a product or service. It is also the ability to get over rejection, as well as , the skills to take on the sale to deliver. When having sales conversations, you have to be able to see through objections and keep to the process. The sales process can take time and the saying “never say never” needs to be your mantra.
  6. Networking
    Attending networking functions and building the network of professionals who may use your service is vital. Friendly, approachable ways of connecting is an  important skill. It is all about how comfortable you are with speaking one on one with people who you may not know. Introducing yourself and talking about what you do and how you help your clients is an important skill. It is more challenging than first thought.
  7. Pitching
    This is the skill that is an extension of delivering presentations. Pitching is where you are delivering to people of influence, decision makers. It maybe to a company who is finding out more about your business who may be able to help them. It maybe a pitch to Venture Capitalists and Investors who are interested in your business and are looking at investing in your idea. Confidence in delivery, highly knowledgeable across the sector, business and niche are starting points for a successful pitch.

In summary:

If you are a Service Professional or a Business Owner who is looking to grow and build your business, by building your skills in the 7 ways to promote your business by speaking can help you grow your business. Using speaking skills can display you as an expert in your field and display you as the “Go-To” person in your niche.

 

The Speakers Practice can help you , as a Service Professional and Business Owner, with delivering confident presentations in all the 7 ways you can promote yourself by speaking.

Adrienne McLean, Founder of The Speakers Practice, is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Business Success Strategies – Video Interviews

The Business Success Strategies is a Free, Online webinar – for SME and Service Professionals who are looking for innovative approaches and solutions to challenges when running a business. Business Professionals are interviewed , by Adrienne McLean, on all sorts of topics – giving the listener an insight into strategies that have been used successfully to build business, to up skill, marketing, presentation skills in the workplace, presenting to camera , video marketing, social media, handle stress – the list is endless. Business Success Strategies is a 30 minute interview with specialists in marketing, digital marketing, content marketing, sales, presentation skills, video skills, video marketing, mindset and much more! See The Speakers Practice – Business Success Strategies Youtube channel for all the video interview.

Dan Cordle , The Film Practice speaking on “On-Camera Presenting for Entrepreneurs” Simply brilliant discussion on some of the important skills to develop when wanting to use video to connect on line.


Anna McAfee, #LinkedIN Local speaking on How to build a community on LinkedIn globally. A generous and practical approach to growing a business community using the LinkedIN platform.

Luke Chaffey, Kochies Business Builders – Digital speaking on content marketing & how content positions you as an expert. Great discussion on how to use content for growing awareness of your business.

Laura Viskovich is a Relationship Marketer speaking on The Importance of Networking. Great interview on networking and building trust for when the time is right for people to do business.

Christy Demetrakis is an Author, Speaker and Trainer who specialises in presentation skills. The A.R.T. of Conquering Fearsis a valuable interview for professionals whether a business owner or in the workplace.

Kizzi Nkwocha is an international Self Publishing guru. Kizz has published hundreds of books on all sorts of topics. If you are keen to write and self publish a book then this interview is a must. See: https://youtu.be/Wolo4kQfGnk

Gunnar Habitz is a Branding and Social Selling specialist. Gunnar discusses some important considerations with branding and using social media platforms to get the message out.

Nicole Davidson is a mindset specialist speaking on “How to create a thriving culture both in work & life”. A sound framework for moving forward and being happy both in the workplace and personally.

Media & Content Marketing Package

Are you looking for Public Relations to promote on your business, website and social media platforms to display you as a trusted expert in your field?

Do you run your own business? Are you highly skilled but when it comes to the marketing, sales and promotion side for yourself,  you find this challenging?

How about personal selling ? How are you about talking about what you ?

You’re looking for content to promote your business for creating blogs and posts?

The Speakers Practice is offering the Media & Content Package to create video, podcast and transcripts for website content, articles, blogs and social media posts.

By creating a 30 – 40 mins interview, so much content can be created and used for promotions.

The Speakers Practice- Business Success Strategies has had over 45 interviews on all sorts of business topics. If you are a professional helping clients be more successful, you are a great fit to be a guest on the Business Success Strategies interview and you can create some valuable media & content for your own business.

You may be a business specialist,  sales specialist, mindset and leadership coach, even a marketing professional ( yes, may be fabulous at marketing but doing an interview is another matter). There are many services that help businesses improve their performance. If you run a business that helps other businesses with being successful, then, our Business Success Strategies interview and the Media & Content Marketing Package would be a fabulous experience plus create lots of content.

What is included in the Media & Content Marketing Package?

  • Training session – you have a one hour session to learn about the whole interview process, discuss your topic, create questions and go through the content creation process.
  • Interview – Using Zoom, a 30 – 40 mins interview is done with Adrienne McLean, The Speakers Practice.  You need to allow about 45 mins – 60 mins for before and after discussions. The interview is recorded.
    Don’t worry about any mistakes because they are edited out.
  • Post production – Each interview is edited to showcase you as our expert.
    Any mistakes, repetitive words, interruptions, internet issues , anything to interrupt the listening experience are edited.
    The finished production is an interview showcasing out expert in the best light.
  • Outcomes
    You will receive:
    – Two sessions – One hour Media & Content Marketing Creation training session and up to one hour for the interview process.
    – the video interview MP4 file
    – the audio interview MP3 file
    – Transcript of interview
    _ Run as a webinar
    – shared on social media – FB, LinkedIn, Youtube, Mixcloud, Apple Podcasts, Google Podcasts, Spotify and many more
  • Add-ons
    For an additional cost, the following can be created:
    – You are the expert speaking with no interviewer
    – Individualised opening for your own video or podcast, this can be reused time and again.
    – Individualisation upon request
  • Pricing
    With our reasonable rates,  the content that is created can create a whole year’s worth of social media with displaying you as the trusted expert.
    For 1 Interview including training session and editing – $500 + GSTFor 2 Interviews including training session and editing – $850 + GST

What’s the next step? 

Contact Adrienne McLean and discuss your requirements.

If you’re ready to go, Adrienne will book you in for a session, you’ll get scheduled in and we’ll get started. It’s easy, a fabulous experience and you get lots of content you can utilise for the year ahead.

Adrienne McLean, The Speakers Practice is host of the Business Success Strategies Video Interviews since 2013, Think Bigger, Grow and Succeed Podcast since 2018 and radio host of Monday Focus – Triple H 100.1FM on Mondays from 4 – 6pm since 2017.

Adrienne is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering business growth diagnostics, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Business Growth Diagnostic

Service Professionals are often have so much going on with doing the business and looking for business, lack of time and being highly stressed is often experienced. Not having a road map for getting business causes huge concerns. Then,  getting the marketing, sales done and generating business – can be confusing and may be not producing as many leads as desired.

Our clients are experts in their field, highly skilled but when it comes to the marketing and sales side, the business side, may be put into the too hard basket, overlooked, put off which is so easy to do when there are so many responsibilities to running a business.

Simply, running a Small Business can be overwhelming with too many things to do and it can be difficult to know where to what to do next – That’s where our Business Growth Diagnostic and our Book Yourself Solid® program can really assist you.

Our Business Growth Diagnostic assists our clients to find out:

  • Where they can be improve their marketing, bringing more awareness to their business
  • What is working,  what isn’t being done and steps to improve this.
  • Action steps to improve sales
  • Systems that can help grow business.
  • Adrienne McLean is a BookYourselfSolid Certified Coach and  implements the International Marketing system – BookYourselfSolid® – by using this system, you will have a framework to implement your marketing and selling. Giving a methodology for getting more clients.
  • We identify your ideal clients and look at why people are buying. We also look at branding and how to talk about what you do.  We have a good look at the foundation of your business.
  • An evaluation of some business skills will be done to see where some specialist training can assist.
  • When Adrienne McLean guides you through the Business Growth Diagnostic, you will find out where your business is excelling at getting more clients and where you are missing out on business PLUS get an action list of tasks to do to increase awareness of your business.
  • This is a Continuous Improvement Tool – if you are wanting to get more clients – book a Business Growth Diagnostic – find out strategies you can implement to grow your business.

There are two Discovery Audits

  • Business Growth Diagnostic
  • Digital Marketing Assessment

Each audit takes about 1 – 2 hours and you will receive a detailed report that will give you action steps for business development.

The price for the Business Growth Diagnostic and the Digital Marketing Assessment is $500 + GST each.

Taking the first step to a new approach is priceless. Taking action is the path to your aspirations.

You are welcome to ring Adrienne McLean on 0414 367 960 or email on adrienne@thespeakerspractice.com.au for more details.

Presentation and Video Program

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?  

Our Trainers: 
Our guest trainer ,Tim Stackpool , is a Media Skills Professional  – with over 25 years of experience with Television and Radio , both with presenting and production – Tim is an experienced Journalist, Broadcaster, TV Correspondent, Radio Presenter who has worked for Channel 9, TVSN, CNN,2GB and is a Camera Coach/Trainer.Tim guides you through the process of creating your video starting with the script and with the focus  on delivering great presentations . All your questions and concerns about creating video whether in the film studio or with your own equipment can be answered during this workshop.
Adrienne McLean DTM is a SpeakersTrainingCamp® Presentation Skills Instructor and a BookYourselfSolid® Certified Marketing Coach who specialises in Video Marketing.  Adrienne will assist you with scripting so you can deliver your scripts with ease, delivery of presentation, confidence, handling of any nerves, and voice work. Adrienne will also assist with the use of your video – to promote your business and enhance your expertise. Video marketing is becoming an essential tool in a marketer’s tool kit – Adrienne will give you information and approaches you can use once your video is completed.

Here’s an overview of The Presentation and Video Program –

The_Speakers_Practice_video_with_Presentation_and_Video_Options_First_Frame

At the “Effective On-Camera Presenting Skills”  program
You will:

  1. Learn the skills to present on camera
  2. Learn the step by step process and suggested tools for creating your own video.
  3. Be with other Business Professionals – see their approaches, challenges and achievements
  4. Learn to prepare short, concise script that will keep viewers engaged.
  5. Learn the skills with using an Autocue essential with remembering the script when in front of the camera.
  6. Your video presentation will be significantly improved by addressing any mannerisms, gestures, vocal issues, confidence issues that affect on-camera presentations.
  7. Become confident and knowledgeable about presenting to a video camera.
  8. Go through the process of preparing and filming a video which will be emailed to you.

For more information on our “Effective On-Camera Presenting Skills” program, please ring Adrienne McLean on 0414 367 960 or email
adrienne@thespeakerspractice.com.au

Attendees are asked to bring along the 1 -2 minute video script that has been practiced at our Effective On-Camera Presenting Skills program.

This training includes:

✔︎ Video Filming Day is held at professional recording studios or at a selected location

✔︎ One-on-One training session and fine tune your presentation

✔︎ You are videoed with professional camera, lights, microphone and Autocue with a White Background

✔︎ Your video will be edited to a professional quality and emailed to you. 

Our next program is in May/June, 2019. Date to be confirmed.
Venue: Pow Wow Studios, 190 Pacific Highway, North Sydney
Cost:  $745 + GST 

Please ring Adrienne McLean for more details on 0414 367 960 or email
adrienne@thespeakerspractice.com.au

Positioning Yourself as an Expert using Content Marketing

When you are speaking or writing about your topic of interest, you are displaying your expertise in that niche. The more you do this, the more you display your skills, understanding and knowledge in that area, helping to build trust and credibility. By continually creating content to promote on social media platforms, where your target market will see, you become the category authority and, over time, the “go to” person in your niche.

Building a body of content in a niche helps grow your Intellectual Property which can be used in a number of ways – even monetised. But before you get started, preparatory foundational steps are required to ensure the content you create addresses your target audience’s problems, ensuring it’s valuable and answers market questions.

Being clear on these five points is the preparatory work required, before you get started on your content creation:

Determine your niche
Look at content already created for gaps
Determine your ideal client and target market
Determine the problem you’re addressing and the solutions you offer
Create a list of content topics

Speaking

Presentations & Signature Speeches

Speaking helps to convey your message to large groups of people and efficiently spread the word. However, delivering presentations is a craft – a learnt skill that requires connecting with the audience through the use of stories, examples, statistics and any other device that connects your audience with the topic.

Preparing a signature presentation can be something you can develop and hone. Then promoting your expertise to event planners can help get you in front of the right audiences at the right time. Not only that, talking one to many is a fabulous way to connect and grow your audience and your network of influence.

Video

Using video to promote your business topic is a great way to talk one-on-one, but many times. Developing the skills to prepare great video is invaluable, helping you speak with impact in front of the camera with a script that truly connects with the audience. Naturally, the more comfortable you are in front of a camera, the more you will be able to get your message across in a meaningful way.

However, there are skills to learn and develop – planning, the presentation skills to camera and then the post-production work, including editing the video with your branding. Your video can also be transcribed and repurposed for blogging and eBook/Book creation.

Webinars

Webinars offer a multi-faceted approach, but require some planning/up front considerations, including:

the webinar topic
the webinar platform and how it will run. (Are you running it with a business partner or alone?)
where people will log in?
pre-webinar promotions to get people to sign up
post-webinar promotions (uploading on to YouTube and Vimeo for circulation)
contact detail collection
Webinars can also be used as online training programs or broken up into smaller promotions.

Writing & Blogging
Writing about your expertise is a wonderful way to create your own Intellectual Property and to explore areas of expertise that may even surprise you. The blog creation process helps convey your expertise, with each blog article being able to be amalgamated to form longer articles and eBooks – even chapters of a book.

Audio
Doing interviews with experts in other areas can help highlight your own expertise and, as with video, your audio can be transcribed and repurposed for blogging and eBook/Book creation.

Radio

Speaking on radio not only displays you as an expert, the Mp3 recording can be uploaded to create a podcast.

Podcasting

Finding a suitable podcast platform is useful to share your interviews with the world. Mixcloud and Anchor are my favourites. It’s easy to upload the Mp3 recording and then the platform will make it easier to share.

Opportunities with Content
By creating video content, you can also prepare an Mp3 recording for audio use and have this transcribed using an app called Otto. From the edited transcript you can then go on to prepare a blog article or eBook. Then, you can create an online training program using the video or audio, prepare some slides, pdf questionnaires and so on.

The repurposing opportunities are enormous, so take the time to consider how you can fully utilise your information assets, remembering that everything you create helps position you as the expert in your field.

Seven Tips for Creating Content
Ensure your content adds value to your ideal clients and prospects
Create content on topics that resonate – aim to inform
Upskill as necessary to create good content – blog writing or production of video and audio content
Create a Content Calendar
Amalgamate your content to create eBooks and Books
Develop your own IP by creating online programs
Build a community to help promote and share your content
Summary
Before you proceed, consider the purpose behind what you are creating. Perhaps you’re doing fortnightly blogs, which can be read aloud to create audio files, then slide decks and supportive video can be created. Use your imagination and see what amazing content you can produce.

Most of all, have fun and enjoy the process!

Adrienne McLean of The Speakers Practice helps professionals with Marketing & Communications. This was written by Adrienne McLean and first published for the Spin the Sourcebottle, Source bottle – https://www.sourcebottle.com/blog/POSITIONING-YOURSELF-AS-AN-EXPERT-USING-CONTENT-MARKETING

Technology to make Marketing Easier with guest Ana Melikian

Ana Melikian, the Founder of Tech Tips For Coaches and loves to help business owners achieve their BIG goals! Ana has a Phd in Psychology and is passionate about helping purpose driven, creative entrepreneurs with online marketing and understands the importance of working on mindsets in order to succeed.

Ana is an Elite Level BookYourselfSolid certified coach and co-founded the More Clients More Fun, where they developed leading-edge LinkedIn strategies for business development to land high-value clients.  In 2018, Ana launched Tech Tips For Coaches, a very affordable members

hip site designed to help coaches, consultants, trainers, and speakers to navigate the online world and market their services online with ease and joy!

The topic of our interview today is “Technology to make Marketing Easier ! ”.

The questions Ana discusses are:

  1. There are so many online marketing tools – where do businesses start?
  2. Which is your favourite CRM  and Email Management system and why?
  3. What are some of the things to watch out for when choosing online platforms?
  4. What are some other business tools that are essential for a business today?
  5. What is a Business strategy that you recommend? 

Adrienne McLean DTM , The Speakers Practice – helping clients with business development. Adrienne empowers Business owners to implement a powerful business building system to get more clients & communication skills to connect with impact.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

The Power of Practice!

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It’s through Practice, that people who give presentations can work on their presentation to give maximum impact to their audience. It’s one thing to talk about what you want to speak about, its another thing completely, whether your audience understands the points you are delivering.

Even the most experienced presenters practice their speeches, fine tune their messages, understand the timings of their presentations so their audience really gets the most out of attending and ultimately wants to hear more and wants to do business with the presenter.

So , what is the Process of Practicing a Presentation?

PREPARE – this is where you gather your information, write your presentation, look at your objectives for giving the speech and what your message is. Use stories that are yours , this will help you to remember what goes next. This is where most of your time is spent. The SpeakersTrainingCamp® has a wonderful structure that can really help you to look at every aspect of a presentation.

REHEARSE – you have your presentation ready, now to get your delivery smooth and confident, you need to rehearse a number of times so that you really feel that you know it inside out. Then you can present your speech not relying on notes, you can have them there ,however, it really helps your presentation if you are not glued to your notes and you are looking at your audience.

AUDIENCE
– you are delivering your presentation to inform, inspire and guide your audience. You can make a difference with your presentation – whether it’s an important presentation to an executive committee , a work group or its a social presentation. Your presentation is for your audience.

CONNECTION
– Practicing your presentation will give you the opportunity to maximise your connection with your audience. The more confident your presentation, the more you know your message, the more authentic you are, the more eye contact you have with your audience, the more you know about your audience – the better your connection with your audience and the more you will be successfully able to get your message across.

TIMING – Always ,and I mean , Always respect the timing of your presentation. Know your presentation, and by going through this process you do now, Know how long it takes and suite the timing to what is expected. You may be given 20mins, then , have your presentation going for 20minutes. This point is really important. Speakers that think they can go on for hours instead of minutes loose their audience’s respect as well as credibility. By practicing, you can fine tune the timing and increase your confidence.

IMPROVE – Professional speakers practice and improve their presentations so that they can confidently present their speech and achieve maximum impact. Don’t wing it, practice and Improve then you will get maximum impact from your presentation.

CONSOLIDATE
– Now you have Prepared, REhearsed , thought about your Audience, built a Connection wtih your audience, worked at the Timing, Improved – all these tasks have Consolidated your presentation so that you can really achieve what you would like from your presentation – and that is Impress them!

EXCEL – when you follow this process , you will Excel and do your best. Ok, there’s always areas to work on ,however, by continuing along this path of Continuous Improvement and Practice of your Presentations , you will Excel! this is the Power of Practice.

Consider joining The Speakers Practice – Speakers Forum. Attendees are like-minded Business People who are wanting to promote their businesses by speaking to networking groups, associations ,etc. We discuss presentation skills , present current speeches and get audience feedback on delivery, objectives , on how we understood the message, and so on.

Enjoy your Presentations, Practice your Presentations and appreciate the Power of Practice!!

Video is a powerful way of connecting ……

Video is an incredibly powerful way of connecting with your clients.

You, as a business owner, can connect one-on-one with your clients and prospective clients in a way that was unheard of 15 years ago. Today, it is so easy to use a phone or tablet to create a video, the quality is reasonably good and connections can be made one to many easily and regularly.

For more professional video, access is available and quality video is more affordable than ever. You can create your own commercial with high quality displaying you as the expert in your field to everyone that clicks on your website or Youtube channel.

So what sorts of video could you create to speak to your prospects?

Here’s a list but there’s over 50 different types of video – see – 51 ways you can use video

  1. Short, sharp phone video for use on Facebook
  2. Branded professional video for websites
  3. How to video for Youtube and websites
  4. Video for Online Training programs
  5. Video via Webinars

Each profession will suite various sorts of video. Its a matter of thinking about how can video be best utilised in my business to help my clients.

Once you have thought through the use of video within your business, then its the creation of the video that is to be considered.

Video creation involves –

  1. Planning – the script, the message, the location, how the video is to be created, who is to be involved , is it a person speaking or animated video?
  2. Production – the creation of the video – who is going to do this and how
  3. Post Production – preparing the digital recording into a professional MP4 recording.

There’s plenty to think about when preparing a video.

The important consideration is the connection with you and your clients and prospects.


Video can help your business by:
a.displaying you as the expert in your field
b. keep a personal connection with your audience
c. use various, interesting video to keep your audience engaged and following your topics
d. giving your audience valuable information using video in an easy to watch format
e. you, as the business owner, only need to say this once on the video and then it can be seen multiple times by viewers so for you it is actually time consuming not having to say the same thing again and again.

Consider the ways video can help you. Perhaps, give us a call to discuss opportunities where you can utilise video to help you.

Check out the Effective On-Camera Presenting program Video is a powerful marketing tool and that marketing using video is becoming an important way of connecting with your prospects & clients. To use video, are you looking to understand ✔︎ How to effectively present to camera ✔︎ What you need to be aware of when using video ✔︎ What are the best approaches to create successful video? ✔︎ Get nervous in front of a video camera ✔︎ Wanting to create successful video? ✔︎ What tools you need to do this

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

How to build a community on LinkedIn globally -Business Success Strategies interview with Anna McAfee

Building on-line communities is important now. Connecting with people is vital for building trust and connections. Anna McAfee, Co-Founder of LinkedIn Local really discusses the importance of this and how the LinkedIn Local community has grown internationally.

There are some gems of information in this interview. The special part is Anna’s advice on her most recommended business success strategy. Anna has some really valuable advice.

Here’s the full interview – takes just on 30 mins. Enjoy!

Adrienne McLean helps professionals to get more clients, move forward and build confidence to get the sales flowing in with developing presentation skills, building confidence to speak to camera and work on business development ie marketing & sales. Ring Adrienne McLean on 0414 367 960 or email on adrienne@thespeakerspractice.com.au for more details.