November 2018 Newsletter

To the attendees of one of the biggest, annual networking events in Sydney, a questionaire was sent out to see what topics and issues they would like to have addressed either at this networking event or at other workshops etc.

Over 70% of the respondents detailed that they struggled with their marketing and would like more information on that business topic.

Plus, research from the Peter Faber School of Business & Law at the Australian Catholic University has shown that businesses struggle with :

  • Marketing
  • Personal Selling
  • Getting the sale across the line

So getting more clients and understanding what needs to be done when going through the business development process to realise the sale is a challenge for many businesses in todays challenging world.

These are the business building activities that will help grow a business – marketing, having a digital presence, sales and mindset. The challenges faced by businesses with implementing these business activities are real.

The second important activity is to have your marketing and sales systematised to make these activities more efficient. This will assist with getting sales faster.

If you have questions, examples or comments, then please let us know. Our programs are designed to help Service Professionals to get more clients, we are here to assist and we encourage you to comment. 

Here is a well worthwhile video to watch with Michael Port, the author of the business building system BookYourselfSolid®. Michael is delivering a 7 minute overview of how the BookYourselfSolid® system works and the segments that all businesses need to address to be booked solid.

If you have a questions about business development and marketing – for instance about Target Market or about Building Trust and Credibility or working with Ideal Clients or how to have a Sales conversation, what marketing activities are important – we have a proven approach to help you go from having no leads in your pipeline to being fully booked. We can help you get to the next level. 

Just as one example – a Customer Relationship Management tool (CRM) can keep all your clients details in one place and you can easily get in contact with your clients. You might be surprised how infrequently this tool is used ,however, it is a very valuable way to building trust and credibility and those connections with your clients that are so important. We can help you implement a CRM system that fits your budget. 

Here are some of our programs –

Marketing Skills and Business Development system
Public Speaking, Presentation Skills and Communication Skills
Speaking to Camera and creating Video
Professional Services Marketing Conference

Being the BookedYourselfSolid® Certified Coach here in Australia, we have available all the tools, exercises and building blocks to help businesses grow. The BookYourselfSolid® business building system puts a structure and framework to work by that systematically helps to grow a business. Just email to find out more details.
Connect and celebrate with Service Professionals on Monday 10th December from 6.30pm – 8.30pm !

Share & network, bring along promotional items to hand out and share about the years triumphs.


The Speakers Practice is offering a special BONUS for the first 15 to book in – a one hour marketing consultation PLUS a review of the 21 Step Marketing checklist – to see where your marketing is up to and where can be worked on to Get More Clients !

This will really assist you with your planning for 2019.

This is an opportunity to meet and connect with like – minded professionals at a fabulous venue to look back over the year and look forward to the next one (not too far away!). The Endeavour Tap rooms are putting on a delicious meal for you to enjoy.

Plus – you get two special BONUSES to really assist with making 2019 a very successful year!

Book in here

             The BookYourselfSolid Masterclass Intensive – 8 sessions live, online – going step by step through the business development system BookYourselfSolid – check here more details 
            Marketing Discovery Audit 
By doing an annual marketing audit, you will find out:
✔︎ Are your marketing systems working for you
✔︎ Are there processes that need implementing for growth
✔︎ Are your strategies & tactics being followed
By doing the Marketing Discovery Audit , this will give you insights for marketing activities to help you get off to a great start for the new year.
Click here for more details
Check out the Effective On-Camera Presenting program
Video is a powerful marketing tool and that marketing using video is becoming an important way of connecting with your prospects & clients.
To use video, are you looking to understand
✔︎ How to effectively present to camera
✔︎ What you need to be aware of when using video
✔︎ What are the best approaches to create successful video?
✔︎ Get nervous in front of a video camera
✔︎ Wanting to create successful video?
✔︎ What tools you need to do thisThe date is set for Friday 8th February, 2019 – we’re taking bookings for the next upcoming Effective On-Camera Presenting for Professionals” – there’s only a couple of spaces available so  Register interest here for the next workshop
Hornsby Business Information Forum – a networking event to meet, ask those niggling marketing & business development questions, share & be inspired – 4th Thursday, Thyme Square cate – 8.30am to 10am, Free to attend. Business Professionals meet and discuss the topic of the day – – topic is the 6 steps to grow a business – book in Next Forum –  29th November, 2018 
          The Professional Services Marketing Conference 2018 was a day of learning, connecting and being motivated to get to the next level. Check out this Professional Services Marketing Conference overview video
If you missed attending and would like to see the presentations online or attended and want to see the presentations again – enjoy the
Online –  Professional Services Marketing Conference 2018 – there are 6 hours of presentations full of really valuable information to help you with marketing, digital marketing, sales and mindset.
For more details or to ask any questions, ring 0414 367 960.
See: www.thespeakerspractice.com.au and www.adriennemclean.com

Finally, I have a question for you – what are your top 5 marketing questions? Just email and let me know, these questions can be answered in future issues.

Thanks so much!
Adrienne McLean, The Speakers Practice

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