Professional Services Marketing Conference

What makes the Professional Services Marketing Conference unique from the other marketing & sales events in Sydney?

The Professional Services Marketing Conference is different from large events because this conference is focussed on taking the delegates through the business development process starting at marketing and digital marketing going through to sales in the afternoon and including mindset as this is so important to the process.

Each presenter is asked to deliver 3 conference takeaway strategies that the delegates can go back to their business and utilise. That’s 36 different strategies – that’s huge value!

PLUS the Presenters are each offering some conference gift – a book, some consultation time something that the delegates attending can connect with the speakers.

This conference is:

✔︎ highly personalised.

✔︎ our speakers are local, Australian specialists who have been through the same business building process that Service Professionals in the B2B space experience.

✔︎ The content is specialised and relevant to Service Professionals.

✔︎ Delegates are much closer to the speakers and can ask questions they have either during or after the presentation.

✔︎ The Speakers are offering huge value to the delegates who attend the conference.

✔︎ The NSW Minister for Finance and Small Business is attending – you will be able to ask the minister questions about how the government is helping SME to do business.

✔︎ Each speaker has experience in business development, marketing and sales.

✔︎ Everyone understands the importance of mindset in growing a busienss.

✔︎ Networking and business was done from attending the conference in 2018.

✔︎ This year, there are many opportunities to connect with like minded professionals, who understand the challenges being faced.

✔︎ The Sydney Boulevard Hotel look after our delegates beautifully with a delicious morning and afternoon tea. There’s  a fabulous lunch where the delegates get to know each other just that bit more!

✔︎ The presentations are fast paced with breaks, thee’s a huge amount of variety and all focused in on helping you as a Service Professional to grow your business.

✔︎ This is a one day conference to sit back and think about the business development of your business. Listen to experts who have been there and done exactly what you are wanting to achieve.

The Professional Services Marketing Conference is an information conference and is NOT selling from the stage. The delegates will have opportunities to  connect with our experts which is networking and building trust and then perhaps business will follow but its all up to the delegates.

 

To book in – see Professional Services Marketing Conference

Presentation and Video Program

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?  

Our Trainers: 
Our guest trainer ,Tim Stackpool , is a Media Skills Professional  – with over 25 years of experience with Television and Radio , both with presenting and production – Tim is an experienced Journalist, Broadcaster, TV Correspondent, Radio Presenter who has worked for Channel 9, TVSN, CNN,2GB and is a Camera Coach/Trainer.Tim guides you through the process of creating your video starting with the script and with the focus  on delivering great presentations . All your questions and concerns about creating video whether in the film studio or with your own equipment can be answered during this workshop.
Adrienne McLean DTM is a SpeakersTrainingCamp® Presentation Skills Instructor and a BookYourselfSolid® Certified Marketing Coach who specialises in Video Marketing.  Adrienne will assist you with scripting so you can deliver your scripts with ease, delivery of presentation, confidence, handling of any nerves, and voice work. Adrienne will also assist with the use of your video – to promote your business and enhance your expertise. Video marketing is becoming an essential tool in a marketer’s tool kit – Adrienne will give you information and approaches you can use once your video is completed.

Here’s an overview of The Presentation and Video Program –

The_Speakers_Practice_video_with_Presentation_and_Video_Options_First_Frame

At the “Effective On-Camera Presenting Skills”  program
You will:

  1. Learn the skills to present on camera
  2. Learn the step by step process and suggested tools for creating your own video.
  3. Be with other Business Professionals – see their approaches, challenges and achievements
  4. Learn to prepare short, concise script that will keep viewers engaged.
  5. Learn the skills with using an Autocue essential with remembering the script when in front of the camera.
  6. Your video presentation will be significantly improved by addressing any mannerisms, gestures, vocal issues, confidence issues that affect on-camera presentations.
  7. Become confident and knowledgeable about presenting to a video camera.
  8. Go through the process of preparing and filming a video which will be emailed to you.

For more information on our “Effective On-Camera Presenting Skills” program, please ring Adrienne McLean on 0414 367 960 or email
adrienne@thespeakerspractice.com.au

Attendees are asked to bring along the 1 -2 minute video script that has been practiced at our Effective On-Camera Presenting Skills program.

This training includes:

✔︎ Video Filming Day is held at professional recording studios or at a selected location

✔︎ One-on-One training session and fine tune your presentation

✔︎ You are videoed with professional camera, lights, microphone and Autocue with a White Background

✔︎ Your video will be edited to a professional quality and emailed to you. 

Our next program is in May/June, 2019. Date to be confirmed.
Venue: Pow Wow Studios, 190 Pacific Highway, North Sydney
Cost:  $745 + GST 

Please ring Adrienne McLean for more details on 0414 367 960 or email
adrienne@thespeakerspractice.com.au

Goal Setting and Achieving!

Thanks for joining us for this Business Success Strategies Interview . The aim of this 30 minute interview is to find out from highly successful experts approaches for marketing & growing a business.

It’s wonderful today to have Scotty Schindler join us today.

Scotty Schindler is today recognised among Australia’s leading entrepreneurs. After three decades of hard work day in and day out in his business career, Scott retired in 2017 at 46 years of age and immediately turned his attention towards service of others in business.

Scott has an insight built on real and enduring experience acquired over three decades in business, Scott is renowned in Australia and beyond for his thought leadership.

The topic of our interview today is “Goal Setting and Achieving ! ”. The questions answered with lots of enthusiasm and vigour are:

1. Many people find it easy to set goals but find it difficult to achieve them. Is there an approach to setting goals so they are achievable?

2. Is it a good idea to have lots of goals or just set a few? Does setting annual, 3 year, 5 year etc goals work?

3. It gets easy to get roadblocks in the process of trying to achieve a goal. What’s your advice about handling roadblocks?

4. What’s your approach to actually focusing on a goal and achieving it?

5. What is a Business strategy that you recommend?

6. Tell us about your business.

Video is a powerful way of connecting ……

Video is an incredibly powerful way of connecting with your clients.

You, as a business owner, can connect one-on-one with your clients and prospective clients in a way that was unheard of 15 years ago. Today, it is so easy to use a phone or tablet to create a video, the quality is reasonably good and connections can be made one to many easily and regularly.

For more professional video, access is available and quality video is more affordable than ever. You can create your own commercial with high quality displaying you as the expert in your field to everyone that clicks on your website or Youtube channel.

So what sorts of video could you create to speak to your prospects?

Here’s a list but there’s over 50 different types of video – see – 51 ways you can use video

  1. Short, sharp phone video for use on Facebook
  2. Branded professional video for websites
  3. How to video for Youtube and websites
  4. Video for Online Training programs
  5. Video via Webinars

Each profession will suite various sorts of video. Its a matter of thinking about how can video be best utilised in my business to help my clients.

Once you have thought through the use of video within your business, then its the creation of the video that is to be considered.

Video creation involves –

  1. Planning – the script, the message, the location, how the video is to be created, who is to be involved , is it a person speaking or animated video?
  2. Production – the creation of the video – who is going to do this and how
  3. Post Production – preparing the digital recording into a professional MP4 recording.

There’s plenty to think about when preparing a video.

The important consideration is the connection with you and your clients and prospects.


Video can help your business by:
a.displaying you as the expert in your field
b. keep a personal connection with your audience
c. use various, interesting video to keep your audience engaged and following your topics
d. giving your audience valuable information using video in an easy to watch format
e. you, as the business owner, only need to say this once on the video and then it can be seen multiple times by viewers so for you it is actually time consuming not having to say the same thing again and again.

Consider the ways video can help you. Perhaps, give us a call to discuss opportunities where you can utilise video to help you.

Check out the Effective On-Camera Presenting program Video is a powerful marketing tool and that marketing using video is becoming an important way of connecting with your prospects & clients. To use video, are you looking to understand ✔︎ How to effectively present to camera ✔︎ What you need to be aware of when using video ✔︎ What are the best approaches to create successful video? ✔︎ Get nervous in front of a video camera ✔︎ Wanting to create successful video? ✔︎ What tools you need to do this

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

November 2018 Newsletter

To the attendees of one of the biggest, annual networking events in Sydney, a questionaire was sent out to see what topics and issues they would like to have addressed either at this networking event or at other workshops etc.

Over 70% of the respondents detailed that they struggled with their marketing and would like more information on that business topic.

Plus, research from the Peter Faber School of Business & Law at the Australian Catholic University has shown that businesses struggle with :

  • Marketing
  • Personal Selling
  • Getting the sale across the line

So getting more clients and understanding what needs to be done when going through the business development process to realise the sale is a challenge for many businesses in todays challenging world.

These are the business building activities that will help grow a business – marketing, having a digital presence, sales and mindset. The challenges faced by businesses with implementing these business activities are real.

The second important activity is to have your marketing and sales systematised to make these activities more efficient. This will assist with getting sales faster.

If you have questions, examples or comments, then please let us know. Our programs are designed to help Service Professionals to get more clients, we are here to assist and we encourage you to comment. 

Here is a well worthwhile video to watch with Michael Port, the author of the business building system BookYourselfSolid®. Michael is delivering a 7 minute overview of how the BookYourselfSolid® system works and the segments that all businesses need to address to be booked solid.

If you have a questions about business development and marketing – for instance about Target Market or about Building Trust and Credibility or working with Ideal Clients or how to have a Sales conversation, what marketing activities are important – we have a proven approach to help you go from having no leads in your pipeline to being fully booked. We can help you get to the next level. 

Just as one example – a Customer Relationship Management tool (CRM) can keep all your clients details in one place and you can easily get in contact with your clients. You might be surprised how infrequently this tool is used ,however, it is a very valuable way to building trust and credibility and those connections with your clients that are so important. We can help you implement a CRM system that fits your budget. 

Here are some of our programs –

Marketing Skills and Business Development system
Public Speaking, Presentation Skills and Communication Skills
Speaking to Camera and creating Video
Professional Services Marketing Conference

Being the BookedYourselfSolid® Certified Coach here in Australia, we have available all the tools, exercises and building blocks to help businesses grow. The BookYourselfSolid® business building system puts a structure and framework to work by that systematically helps to grow a business. Just email to find out more details.
Connect and celebrate with Service Professionals on Monday 10th December from 6.30pm – 8.30pm !

Share & network, bring along promotional items to hand out and share about the years triumphs.


The Speakers Practice is offering a special BONUS for the first 15 to book in – a one hour marketing consultation PLUS a review of the 21 Step Marketing checklist – to see where your marketing is up to and where can be worked on to Get More Clients !

This will really assist you with your planning for 2019.

This is an opportunity to meet and connect with like – minded professionals at a fabulous venue to look back over the year and look forward to the next one (not too far away!). The Endeavour Tap rooms are putting on a delicious meal for you to enjoy.

Plus – you get two special BONUSES to really assist with making 2019 a very successful year!

Book in here

             The BookYourselfSolid Masterclass Intensive – 8 sessions live, online – going step by step through the business development system BookYourselfSolid – check here more details 
            Marketing Discovery Audit 
By doing an annual marketing audit, you will find out:
✔︎ Are your marketing systems working for you
✔︎ Are there processes that need implementing for growth
✔︎ Are your strategies & tactics being followed
By doing the Marketing Discovery Audit , this will give you insights for marketing activities to help you get off to a great start for the new year.
Click here for more details
Check out the Effective On-Camera Presenting program
Video is a powerful marketing tool and that marketing using video is becoming an important way of connecting with your prospects & clients.
To use video, are you looking to understand
✔︎ How to effectively present to camera
✔︎ What you need to be aware of when using video
✔︎ What are the best approaches to create successful video?
✔︎ Get nervous in front of a video camera
✔︎ Wanting to create successful video?
✔︎ What tools you need to do thisThe date is set for Friday 8th February, 2019 – we’re taking bookings for the next upcoming Effective On-Camera Presenting for Professionals” – there’s only a couple of spaces available so  Register interest here for the next workshop
Hornsby Business Information Forum – a networking event to meet, ask those niggling marketing & business development questions, share & be inspired – 4th Thursday, Thyme Square cate – 8.30am to 10am, Free to attend. Business Professionals meet and discuss the topic of the day – – topic is the 6 steps to grow a business – book in Next Forum –  29th November, 2018 
          The Professional Services Marketing Conference 2018 was a day of learning, connecting and being motivated to get to the next level. Check out this Professional Services Marketing Conference overview video
If you missed attending and would like to see the presentations online or attended and want to see the presentations again – enjoy the
Online –  Professional Services Marketing Conference 2018 – there are 6 hours of presentations full of really valuable information to help you with marketing, digital marketing, sales and mindset.
For more details or to ask any questions, ring 0414 367 960.
See: www.thespeakerspractice.com.au and www.adriennemclean.com

Finally, I have a question for you – what are your top 5 marketing questions? Just email and let me know, these questions can be answered in future issues.

Thanks so much!
Adrienne McLean, The Speakers Practice

The Speakers Practice – Presentation Skills workshop for Professionals

What would you get out of  The Speakers Practice – Presentation Skills Workshop for Professionals ?

A fabulous day was spent with Professionals who were keen to work on their presentation skills. The SpeakersTrainingCamp formula is followed – taking rather nervous attendees through a process of developing their presentation skills and building confidence to speak in front of a group.

What did they like most about the workshop?

  1. Helped me to speak naturally and from the heart
  2. very relaxed , comfortable atmosphere bringing out people’s openness
  3. Good to get feedback from everyone in the group
  4. Having a solid structure for a presentation
  5. Gaining confidence via constructive feedback
  6. Practical tips
  7. Safe and supportive people and feedback to get better
  8. Opportunity to practise
  9. Indepth knowledge
  10. Good facility

What were the most important things they learnt?

  • How to structure a presentation
  • being natural when delivering a presentation – speaking from the heart
  • being in control of the situation
  • Good valuable tips
  • The GRABM concept
  • Importance of body language
  • Controlling nerves and the exercises to help with nervousness
  • Importance of posture and breathing
  • Feeling more confident to deliver a message

A testimonial to summarise the day –

“Adrienne opened doors for me that have been closed for a long time. Her course has initiated a process that I can confidently build on helping me personally and with my work in architecture.”

Rob Geoghegar,  Architect

The Speakers Practice – Presentation Skills workshop for Professionals will be available quarterly – check in with The Speakers Practice for the next workshop.

 

                                                                                                                     

Video Can Help Real Estate Agents Clinch Deals!

A deal in real estate is not like a deal in toothpaste. deals with toothpaste make you two dollars richer. A deal in real estate makes up hundreds or thousands, and even, a million dollars. So if using video as a marketing medium help clinch a single deal, you will make a lot of money!

There are no two ways about it, video is the way of the present and the future! If you want to generate online traffic anywhere, using videos will increase conversion and retention rates and improve sales leads.

However using video on websites is not the only thing a real estate business needs to do to generate sales. You also have to be a little bit creative and understand the aspects of making a professionally made video to maximise your chances of success. But first, I will look at what the power of video purely a medium has done for businesses.

Video as a medium

Here are some facts about online videos in business

1. StacksandStack.com reported that visitors were 144% more likely to purchase after they saw a video on their website.

2. Visitors who watch videos are said to stay on the website for twice as long and visit twice as many pages.

3. Unbounce reports that sales conversion rates increase by 80% if a company uses an online video to market a product on their website

4. According to Kismetrics, leads are 64 to 85% more likely to purchase from a small business after seeing a video online.

There are more than 300 hours of video that is uploaded to YouTube a minute. In the near future, video will comprise of more than 70% web traffic. Companies are using video today, knowing just how well it increases online traffic, conversion of sales and retention of customers.

Professional Tips

You may need the help of a professional company to help you with generating a top notch quality video. If you decide to market in real estate using a handheld smartphone then you need to get back to the drawing board. A professional filming company will think of techniques that enhance the quality of your video. Aspects of filmmaking such as:

Lighting
Camera positioning and angles
Close-ups
Filters and aspect ratios
They are just some filmmaking concepts that professional filmmakers consider, including many more aspects and variables. This may seem minute and seems like perfectionism, but the more you consider these aspects in an online video, the greater your competitive advantage becomes.

Another thing real estate agents can do is the overall direction of how a video will be made. Make some strategic decisions in the video that matches up with the brand image that you like to present. Since Real Estate companies are formal, you may want to use real estate agents themselves wearing their formal attire. As opposed to getting an average-looking person with casual attire talking about real estate. That said, if the real estate company’s brand image is casual and creative, the average-looking bloke talking about real estate may be a great idea!

Also, try to get good shots of the houses, It may be best to take several shots from the houses at several different angles and cut out all the bad and mediocre looking ones.

Finally, make sure that you include your company logo either at the beginning or end of the video so viewers can contact you and remember who you are. It is always a good thing if you get customers to associate your brand with something of high quality or any other positive attributes.

The Creative Side

This is what may really get you a ton of competitive advantage. Think of making a video as a way to generate a unique selling proposition. Being tactically creative allows people to:

1. Have a unique selling proposition

2. Have a competitive advantage

3. Have a vision

The best way to achieve a unique selling proposition is to come up with creative ideas. Ask yourself “How are real estate agents marketing their products and how can I be different from them while still keeping consistent with my brand image?”

If you find that Real Estate agents are marketing in a similar way then this is liquid gold. Find out about what motivates consumers to purchase a house (like newlywed couples wanting to start a family, or buyers wanting independence) or what demotivates consumers (such as the rising prices in metropolitan areas) and address these attitudes in a way that speaks to them.

When you want to make a video, using that knowledge, brainstorm some ideas. This is the opportunity to be a creative as you like! You may never know what good or bad ideas come out! This is the time when you can come up with bad ideas because this is the time, creatively, that you can discard these ideas and suffer no consequences. At the end of brainstorming, it gives you a clear direction with a creative idea and you have obtained a vision, ready to be turned into a reality.

Conclusion

So there you have it! By understanding how video positively impacts upon sales and knowing how to professionally create a video with a creative idea will dramatically increase your chances at clenching that all-important deal.

 

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at

The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Perfect Speech for Perfect PR

In PR, the value of words is invaluable. That sounds like a contradiction in terms, but it’s true. A great speech can build positive relationships with stakeholders and potential consumers, which is at the heart of public relations.

To become better apt for your next presentation, here are a couple of tips to help you become a better speaker.

  1. The Rule of Threes
  2. Know the Purpose of the Speech
  3. Use Humour, anecdotes and analogies
  4. Slang, Jargon, Formality or Informality

The Rule of Threes

The rule of threes is an excellent way to structure your speech. Personally, I love it, it just works for me and it also works for the audience. It’s simple, highlight three areas of the speech you will be discussing and elaborate on that. This rule works especially well if the third point is either slightly longer or has a nice little twist to it. The audience will believe will pay more attention as you save the best until last.

Purpose of the Speech

Purpose of  the speech will determine the tone an mood of your speech. If you are promoting your business to existing consumers at a convention, you are more likely to apply everyday language and incorporate humour. However, if the company is in the middle of a crisis, you better not joke. Knowing the purpose of your speech will get the best result out of people as you are giving them the information they want presented in a way that they like to hear it.

Humour in your Speech

Humour anecdotes and analogies are ways to stimulate the audience or to simplify high minded ideas to them. Just make sure that the jokes are actually funny and your anecdotes and analogies are accurate and don’t go off on a tangent. Read a joke book or look up online for analogies that best fit for your speech. If you practice this long enough, soon you will be like a duck to water.

Slang and Jargon

Slang and jargon in your speech is entirely determined by how knowledgeable your audience is.

Say we were selling TVs. If you were pitching televisions to IT professionals, you might talk about the technological processes  on how the TV functions. For a bunch of consumers, you might only need to say that the TV lasts longer, has a bigger screen and has better picture quality.

Finally you need to practice your speech. There is a massive disconnect if you constantly look at your notes. You can condense your speech into bullet points and make it whatever you say come naturally. Even though it may be harder for inexperienced people to publically speak without palm cards, maintain eye contact is the key for audiences to understand and enjoy you and what you wrote. You speak to the audience, not to the ground.

All of these tips will hopefully help you in both writing and constructing a speech from start to finish

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at

The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

When communication skills are vital !

Screen Shot 2017-09-20 at 1.26.05 PMRecently, I watched a documentary called Enron: The Smartest Guys In The Room and I realised how much a PR intervention may have saved thousands of investors out or pocket and billions of dollars in unassailable debt. In a perfect world, a crisis communication plan early on could have turned Enron into a small company, but into it’s eyeballs in corruption and debt.

Except in real life, for Enron, making money by any means necessary was the name of the game.

Every company that has been caught by the media for corruption has gone through the stages of the issues life cycle. The four stages are

  1. The potential stage: The moment in a business in which something bad might occur.
  2. Emerging stage: The moments in which a triggering event causes a major issue and begins to fester
  3. Current Stage: When the issue develops into something a company cannot control
  4. Crisis stage: When the media gains a lot of traction on the company’s major issues and a made aware to the public, negatively impacting upon a company
  5. Dormant Stage: When the crisis loses traction with the media, depending on how well the crisis is handled determines how long this issue lingers on in the company.

The entire story of Enron is quite complex, here’s a short overview:

Enron was a major energy company founded by Ken Ley and hired Jeffery Skilling and Andrew Fastow to manage the books and the organisation

Enron managed to influence various state governments to deregulate the energy industry. During the time of deregulation, Enron hid all of it’s debt through mark-to-market accounting (failed ventures were seen as assets in Enron’s books), market manipulation and making companies solely to purchase Enron’s debt. The corporate culture at Enron was to make money for the company by any means necessary. They bribed auditors Arthur Anderson to stay quiet on the issue and it was speculated they bribed banks and lawyers. Enron also encouraged citizens to put their retirement funds into the company knowing that the company was a sinking ship.

In 2000, Enron’s stock was selling at more than $90 per share, By the December 2001, Enron’s stock was 26 cents per share, went from 84 billion dollars to bankruptcy in 21 days and citizens lost their retirement money. Arthur Anderson also failed due to corruption and major Enron employees were sent to jail for fraud and other white collar crimes.

Using case studies like this can help anyone working in crisis communication if a similar situation like this arises. Now as a crisis communicator, the easiest and best way to resolve an issue is at it’s earliest possible stage.

The Potential Stage

The Potential stage happened when states were deregulating the industry. This freed Enron to be more flexible with their business practices and increase the likelihood of corruption. Having a trusted professional would have helped by informing Enron of the potential long term consequences of corruption that can come from market deregulation. That way they are aware of the potential situation and may have been more vigilant against potential corruption.

The Emerging Stage

The triggering event was, when Jeffery Skilling became CEO and began implementing mark-to-market accounting. This was what started the cascade of imaginary numbers, artificially inflated stock prices and market manipulations to cover their losses.

The emerging stage is more difficult to pinpoint. The emerging stages would have occoured when Enron hit insurmountable debt. The emerging stage is when an issue starts to spin out of control and it takes a lot of PR in an attempt to stop it. At this stage, there is no chance of Enron (or any company) escaping the damage.

A crisis communicator could have mitigated it by advising Enron to declare bankruptcy and have a PR campaign detailing how and why the bankruptcy occurred and methods of repayment from investors. This may have gotten Enron staff members indicted for white collar crimes, but they whould have been able to reduce the level of bankruptcy and saved workers their retirement money. People may have looked back on Enron far less negatively than people do today.

The Crisis Stage

The crisis stage started when skilling retired from Enron two months before the financial collapse and the crisis peaked when Enron became officially bankrupt. It was at this stage when Enron decided to handle it by constantly denying any wrongdoing and avoiding the situation they set themselves up for instead of admitting outright that what they did was business malpractice.

It is for this reason that people still talk about Enron today. It is also the reason why the dormant stage of the company lingered on for many years. Had a crisis communicator come across and intervened, they could have easily mitigated the damage. The saddest thing is that it could have happened at any time over the ten years the company were active in the deregulated energy market

So, as a crisis communicator, think about these 5 stages of crisis management from the communication viewpoint. It’s an  interesting consideration. 

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

How can video help your business?

Video is an incredibly powerful way of connecting with your clients.

You, as a business owner, can connect one-on-one with your clients and prospective clients in a way that was unheard of 15 years ago. Today, it is so easy to use a phone or tablet to create a video, the quality is reasonably good and connections can be made one to many easily and regularly.

For more professional video, access is available and quality video is more affordable than ever. You can create your own commercial with high quality displaying you as the expert in your field to everyone that clicks on your website or Youtube channel.

So what sorts of video could you create to speak to your prospects?

Here’s a list but there’s over 50 different types of video – see –

  1. Short, sharp phone video for use on Facebook
  2. Branded professional video for websites
  3. How to video for Youtube and websites
  4. Video for Online Training programs
  5. Video via Webinars

Each profession will suite various sorts of video. Its a matter of thinking about how can video be best utilised in my business to help my clients.

Once you have thought through the use of video within your business, then its the creation of the video that is to be considered.

Video creation involves –

  1. Planning – the script, the message, the location, how the video is to be created, who is to be involved , is it a person speaking or animated video?
  2. Production – the creation of the video – who is going to do this and how
  3. Post Production – preparing the digital recording into a professional MP4 recording.

There’s plenty to think about when preparing a video.

The important consideration is the connection with you and your clients and prospects.


Video can help your business by:
a.displaying you as the expert in your field
b. keep a personal connection with your audience
c. use various, interesting video to keep your audience engaged and following your topics
d. giving your audience valuable information using video in an easy to watch format
e. you, as the business owner, only need to say this once on the video and then it can be seen multiple times by viewers so for you it is actually time consuming not having to say the same thing again and again.

Consider the ways video can help you. Perhaps, give us a call to discuss opportunities where you can utilise video to help you.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.