November 2018 Newsletter

To the attendees of one of the biggest, annual networking events in Sydney, a questionaire was sent out to see what topics and issues they would like to have addressed either at this networking event or at other workshops etc.

Over 70% of the respondents detailed that they struggled with their marketing and would like more information on that business topic.

Plus, research from the Peter Faber School of Business & Law at the Australian Catholic University has shown that businesses struggle with :

  • Marketing
  • Personal Selling
  • Getting the sale across the line

So getting more clients and understanding what needs to be done when going through the business development process to realise the sale is a challenge for many businesses in todays challenging world.

These are the business building activities that will help grow a business – marketing, having a digital presence, sales and mindset. The challenges faced by businesses with implementing these business activities are real.

The second important activity is to have your marketing and sales systematised to make these activities more efficient. This will assist with getting sales faster.

If you have questions, examples or comments, then please let us know. Our programs are designed to help Service Professionals to get more clients, we are here to assist and we encourage you to comment. 

Here is a well worthwhile video to watch with Michael Port, the author of the business building system BookYourselfSolid®. Michael is delivering a 7 minute overview of how the BookYourselfSolid® system works and the segments that all businesses need to address to be booked solid.

If you have a questions about business development and marketing – for instance about Target Market or about Building Trust and Credibility or working with Ideal Clients or how to have a Sales conversation, what marketing activities are important – we have a proven approach to help you go from having no leads in your pipeline to being fully booked. We can help you get to the next level. 

Just as one example – a Customer Relationship Management tool (CRM) can keep all your clients details in one place and you can easily get in contact with your clients. You might be surprised how infrequently this tool is used ,however, it is a very valuable way to building trust and credibility and those connections with your clients that are so important. We can help you implement a CRM system that fits your budget. 

Here are some of our programs –

Marketing Skills and Business Development system
Public Speaking, Presentation Skills and Communication Skills
Speaking to Camera and creating Video
Professional Services Marketing Conference

Being the BookedYourselfSolid® Certified Coach here in Australia, we have available all the tools, exercises and building blocks to help businesses grow. The BookYourselfSolid® business building system puts a structure and framework to work by that systematically helps to grow a business. Just email to find out more details.
Connect and celebrate with Service Professionals on Monday 10th December from 6.30pm – 8.30pm !

Share & network, bring along promotional items to hand out and share about the years triumphs.


The Speakers Practice is offering a special BONUS for the first 15 to book in – a one hour marketing consultation PLUS a review of the 21 Step Marketing checklist – to see where your marketing is up to and where can be worked on to Get More Clients !

This will really assist you with your planning for 2019.

This is an opportunity to meet and connect with like – minded professionals at a fabulous venue to look back over the year and look forward to the next one (not too far away!). The Endeavour Tap rooms are putting on a delicious meal for you to enjoy.

Plus – you get two special BONUSES to really assist with making 2019 a very successful year!

Book in here

             The BookYourselfSolid Masterclass Intensive – 8 sessions live, online – going step by step through the business development system BookYourselfSolid – check here more details 
            Marketing Discovery Audit 
By doing an annual marketing audit, you will find out:
✔︎ Are your marketing systems working for you
✔︎ Are there processes that need implementing for growth
✔︎ Are your strategies & tactics being followed
By doing the Marketing Discovery Audit , this will give you insights for marketing activities to help you get off to a great start for the new year.
Click here for more details
Check out the Effective On-Camera Presenting program
Video is a powerful marketing tool and that marketing using video is becoming an important way of connecting with your prospects & clients.
To use video, are you looking to understand
✔︎ How to effectively present to camera
✔︎ What you need to be aware of when using video
✔︎ What are the best approaches to create successful video?
✔︎ Get nervous in front of a video camera
✔︎ Wanting to create successful video?
✔︎ What tools you need to do thisThe date is set for Friday 8th February, 2019 – we’re taking bookings for the next upcoming Effective On-Camera Presenting for Professionals” – there’s only a couple of spaces available so  Register interest here for the next workshop
Hornsby Business Information Forum – a networking event to meet, ask those niggling marketing & business development questions, share & be inspired – 4th Thursday, Thyme Square cate – 8.30am to 10am, Free to attend. Business Professionals meet and discuss the topic of the day – – topic is the 6 steps to grow a business – book in Next Forum –  29th November, 2018 
          The Professional Services Marketing Conference 2018 was a day of learning, connecting and being motivated to get to the next level. Check out this Professional Services Marketing Conference overview video
If you missed attending and would like to see the presentations online or attended and want to see the presentations again – enjoy the
Online –  Professional Services Marketing Conference 2018 – there are 6 hours of presentations full of really valuable information to help you with marketing, digital marketing, sales and mindset.
For more details or to ask any questions, ring 0414 367 960.
See: www.thespeakerspractice.com.au and www.adriennemclean.com

Finally, I have a question for you – what are your top 5 marketing questions? Just email and let me know, these questions can be answered in future issues.

Thanks so much!
Adrienne McLean, The Speakers Practice

The Speakers Practice & Adrienne McLean.com October newsletter, 2018

In our work, we are serving Service Professionals who are looking for:
✔︎ More clients,
✔︎ Improved marketing and sales,
✔︎ Improved communication skills, as well as,
✔︎ Techniques to raise awareness of their business.

We also help the business development, marketing and sales managers who are also looking to build their skills.


What are important skills needed in the workplace for growth - both personally and in business?

Marketing Skills and Business Development system 
Public Speaking, Presentation Skills and Communication Skills 
Effective Speaking to Camera and creating Video 
Professional Services Marketing Conference 

Here are our programs that are coming up -

The Professional Services Marketing Conference 2018 was a day of learning, connecting and being motivated to get to the next level. Check out this Professional Services Marketing Conference overview video (https://youtu.be/voFTnJy1m4E)



If you missed attending and would like to see the presentations online or attended and want to see the presentations again - enjoy the
Online -  Professional Services Marketing Conference 2018 (http://professional-services-marketing-conference.thinkific.com/courses/professional-services-marketing-conference-2018) - there are 6 hours of presentations full of really valuable information to help you with marketing, digital marketing, sales and mindset.





The BookYourselfSolid Masterclass Intensive - 8 sessions live, online - going step by step through the business development system BookYourselfSolid - check here more details  






Marketing Discovery Audit
By doing an annual marketing audit, you will find out:
✔︎ Are your marketing systems working for you
✔︎ Are there processes that need implementing for growth
✔︎ Are your strategies & tactics being followed
By doing the Marketing Discovery Audit , this will give you insights for marketing activities to help you get off to a great start for the new year.





Check out the Effective On-Camera Presenting program 
Video is a powerful marketing tool and that marketing using video is becoming an important way of connecting with your prospects & clients.
To use video, are you looking to understand
✔︎ How to effectively present to camera
✔︎ What you need to be aware of when using video
✔︎ What are the best approaches to create successful video?
✔︎ Get nervous in front of a video camera
✔︎ Wanting to create successful video?
✔︎ What tools you need to do this

The Speakers Practice is taking bookings for the next upcoming Effective On-Camera Presenting for Professionals" 



Hornsby Business Information Forum - a networking event to meet, ask those niggling marketing & business development questions, share & be inspired - 4th Thursday, Thyme Square cate - 8.30am to 10am, Free to attend. Business Professionals meet and discuss the topic of the day - - topic is the 6 steps to grow a business - book in Next Forum -  25th October, 2018 

For more details or to ask any questions, ring 0414 367 960.
See: www.thespeakerspractice.com.au and www.adriennemclean.com

Updates about Facebook from Mike Stelzner, Social Media Examiner

Mike Stelzner, Founder of Social Media Examiner is an expert on everything to do with social media. Here is his overview with an important analysis.

Mike outlines (comprehensively) the new FacebookNews Feed changes, what they mean for your future marketing, and what you can do now about these changes.

Mike has been tracking the News Feed updates for almost two years.There is extensive feedback from the Social Media Examiner community along with their own research from thousands of marketers.

This change WILL impact you. Here’s what you need to know:

On January 11th, Mark Zuckerberg (Facebook‘s CEO) said that Facebook‘s mission is to bring people closer together.

He went on to say, “but recently we’ve gotten feedback from our community that public content–posts from businesses, brands, and media–is crowding out the personal moments.”

Mark then dropped the bombshell, “Based on this, we’re making a major change to how we build Facebook.”

Then Facebook‘s Head of News Feed (Adam Mosseri) outlined the coming changes. Adam also made a public interview and posted in media groups (which I belong to).

Some refer to this change as Facebook Apocalypse and others as Facebook Zero.

What I will bring you below are the facts, as presented by Adam.

Fact 1: Adam said, “space in News Feed is limited.”

Fact 2: “We’ll show less public content, including videos and other posts from publishers or businesses,” he said.

Fact 3: “Pages may see their reach, video watch time, and referral traffic decrease,” said Adam.

My opinion: It’s been my experience that historically they have said, “may or may not.” I interpret this may as a “will.”

Fact 4: “Over the next few months, we’ll be making updates to ranking,” said Adam.

Mark clarified, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed.”

Mike’s opinion: He’s heard reports from people in our community that they are already starting to see a different type of experience. It’s anticipated a wide scale change as early as February.

So here is what we know so far:

#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.

#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.

Now at this point, you might be wondering, “are you kidding me?”  You might be thinking, “how could it get any worse?”

There’s more data to share.

#3: ALL posts from people and pages will be impacted. In Facebook‘s NewsMedia, & Publishing group (which I belong to), Adam said the following, “The update applies to all post types, from pages and people.”

So if you’ve been thinking, “I use my personal profile. This doesn’t apply to me,” think again.

If you’re thinking of starting a group and hoping that will allow your posts to be seen, that’s not the solution. Those are still posts from people and the content itself is still subject to the News Feed algorithm.

So what are the important ranking factors?

Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” said Adam.

In a recent Wired Magazine exclusive interview, Adam said, “we’re going to be (weighing) long comments more than short comments,” and that “comments are more valuable than likes.”

So, actual “meaty” dialog between people (not pages and people, see the language distinction) is critical for News Feed exposure.

Now to video. Adam said, “video is, primarily, a passive experience. You tend to just sit back and watch it. And while you’re watching it, you’re not usually liking, or commenting, or speaking with friends.”

Mike believes this means a lot fewer shorter videos, a lot fewer Tasty-style how-to videos, and a lot fewer video animations.

At this point it should be very clear that your strategy has got to change.

Here’s some of Mike’s advice:

Step 1: Scale back your frequency of posts. Less is more here.

Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.

Step 3: Up your live video game plan.

Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”

Step 4: Avoid engagement bait. These are posts that encourage people to comment. Adam said Facebook will “demote these posts in News Feed.”

Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.

Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

A lot of the above steps will likely require a complete shift in your current Facebook strategy. If it helps, share this email with your boss, clients, or friends.

For more valuable advice from Mike Stelnzer – see Social Media Examiner 

21 Step Marketing System Checklist

By scheduling in regular marketing, this will help with keeping your business front of mind with your prospects. If your business is front of mind, when the time is right, the prospect will discuss with you their needs & business can be done.

Have you got a regular process to follow to implement your marketing regularly?

Here’s a checklist to do to consider your current marketing efforts. It’s a bit like doing an audit – checking what is currently done and what needs work on. Perhaps if you want some help – schedule in a time with me for a free 30 minute phone call to discuss. Here to help – Adrienne McLean – The Speakers Practice.
BooK here – 30 min Consultation – Free!

21 Step Marketing System Checklist

1

Do you know who your “Ideal Clients” are? Yes/ No

2

Have you a clearly defined target market? Yes/ No

3

Have you developed your personal brand ? Yes/ No

4

Are the problems your target market face clearly understood for your topic? Yes/ No

5

Do you have a clearly defined #1 big result? Yes/ No

6

Are you clear about the benefits your product brings? Yes/ No

7

Can you confidently “Talk About What You Do” Yes/ No

8

Do you clearly display your creditials? Yes/ No

9

Have you clearly defined your products? Yes/ No

10

Do you have a clearly defined Keeping in Touch Strategy? Yes/ No

11

Have you any blogs, eBooks, Books, CDs, DVDs, online training? Yes/ No

12

Are you confident with your Pricing? Yes/ No

13

Do you have successful sales conversations? Yes/ No

14

Have you a clearly defined Networking Strategy? Yes/ No

15

Have you a clearly defined Direct Outreach Strategy? Yes/ No

16

Have you a clearly defined Referral Strategy ? Yes/ No

17

Have you a clearly defined Speaking Strategy ? Yes/ No

18

Have you a clearly defined Writing Strategy? Yes/ No

19

Have you a clearly defined Web Strategy? Yes/ No

20

Are you implementing Strategies Networking, Direct Outreach & Referrals? Yes/ No

21

Are you implementing atleast one of Strategies Speaking, Writing & Digital Marketing (Social Media/ Pay for Click Advertising)? Yes/ No

Perhaps if you want some help – schedule in a time with me for a free 30 minute phone call to discuss. Here to help – Adrienne McLean – The Speakers Practice.
BooK here – 30 min Consultation – Free!

The Speakers Practice – Presentation Skills workshop for Professionals

What would you get out of  The Speakers Practice – Presentation Skills Workshop for Professionals ?

A fabulous day was spent with Professionals who were keen to work on their presentation skills. The SpeakersTrainingCamp formula is followed – taking rather nervous attendees through a process of developing their presentation skills and building confidence to speak in front of a group.

What did they like most about the workshop?

  1. Helped me to speak naturally and from the heart
  2. very relaxed , comfortable atmosphere bringing out people’s openness
  3. Good to get feedback from everyone in the group
  4. Having a solid structure for a presentation
  5. Gaining confidence via constructive feedback
  6. Practical tips
  7. Safe and supportive people and feedback to get better
  8. Opportunity to practise
  9. Indepth knowledge
  10. Good facility

What were the most important things they learnt?

  • How to structure a presentation
  • being natural when delivering a presentation – speaking from the heart
  • being in control of the situation
  • Good valuable tips
  • The GRABM concept
  • Importance of body language
  • Controlling nerves and the exercises to help with nervousness
  • Importance of posture and breathing
  • Feeling more confident to deliver a message

A testimonial to summarise the day –

“Adrienne opened doors for me that have been closed for a long time. Her course has initiated a process that I can confidently build on helping me personally and with my work in architecture.”

Rob Geoghegar,  Architect

The Speakers Practice – Presentation Skills workshop for Professionals will be available quarterly – check in with The Speakers Practice for the next workshop.

 

                                                                                                                     

Video Can Help Real Estate Agents Clinch Deals!

A deal in real estate is not like a deal in toothpaste. deals with toothpaste make you two dollars richer. A deal in real estate makes up hundreds or thousands, and even, a million dollars. So if using video as a marketing medium help clinch a single deal, you will make a lot of money!

There are no two ways about it, video is the way of the present and the future! If you want to generate online traffic anywhere, using videos will increase conversion and retention rates and improve sales leads.

However using video on websites is not the only thing a real estate business needs to do to generate sales. You also have to be a little bit creative and understand the aspects of making a professionally made video to maximise your chances of success. But first, I will look at what the power of video purely a medium has done for businesses.

Video as a medium

Here are some facts about online videos in business

1. StacksandStack.com reported that visitors were 144% more likely to purchase after they saw a video on their website.

2. Visitors who watch videos are said to stay on the website for twice as long and visit twice as many pages.

3. Unbounce reports that sales conversion rates increase by 80% if a company uses an online video to market a product on their website

4. According to Kismetrics, leads are 64 to 85% more likely to purchase from a small business after seeing a video online.

There are more than 300 hours of video that is uploaded to YouTube a minute. In the near future, video will comprise of more than 70% web traffic. Companies are using video today, knowing just how well it increases online traffic, conversion of sales and retention of customers.

Professional Tips

You may need the help of a professional company to help you with generating a top notch quality video. If you decide to market in real estate using a handheld smartphone then you need to get back to the drawing board. A professional filming company will think of techniques that enhance the quality of your video. Aspects of filmmaking such as:

Lighting
Camera positioning and angles
Close-ups
Filters and aspect ratios
They are just some filmmaking concepts that professional filmmakers consider, including many more aspects and variables. This may seem minute and seems like perfectionism, but the more you consider these aspects in an online video, the greater your competitive advantage becomes.

Another thing real estate agents can do is the overall direction of how a video will be made. Make some strategic decisions in the video that matches up with the brand image that you like to present. Since Real Estate companies are formal, you may want to use real estate agents themselves wearing their formal attire. As opposed to getting an average-looking person with casual attire talking about real estate. That said, if the real estate company’s brand image is casual and creative, the average-looking bloke talking about real estate may be a great idea!

Also, try to get good shots of the houses, It may be best to take several shots from the houses at several different angles and cut out all the bad and mediocre looking ones.

Finally, make sure that you include your company logo either at the beginning or end of the video so viewers can contact you and remember who you are. It is always a good thing if you get customers to associate your brand with something of high quality or any other positive attributes.

The Creative Side

This is what may really get you a ton of competitive advantage. Think of making a video as a way to generate a unique selling proposition. Being tactically creative allows people to:

1. Have a unique selling proposition

2. Have a competitive advantage

3. Have a vision

The best way to achieve a unique selling proposition is to come up with creative ideas. Ask yourself “How are real estate agents marketing their products and how can I be different from them while still keeping consistent with my brand image?”

If you find that Real Estate agents are marketing in a similar way then this is liquid gold. Find out about what motivates consumers to purchase a house (like newlywed couples wanting to start a family, or buyers wanting independence) or what demotivates consumers (such as the rising prices in metropolitan areas) and address these attitudes in a way that speaks to them.

When you want to make a video, using that knowledge, brainstorm some ideas. This is the opportunity to be a creative as you like! You may never know what good or bad ideas come out! This is the time when you can come up with bad ideas because this is the time, creatively, that you can discard these ideas and suffer no consequences. At the end of brainstorming, it gives you a clear direction with a creative idea and you have obtained a vision, ready to be turned into a reality.

Conclusion

So there you have it! By understanding how video positively impacts upon sales and knowing how to professionally create a video with a creative idea will dramatically increase your chances at clenching that all-important deal.

 

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at

The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Branding strategies – Gunnar Habitz – Business Success Strategies.

Branding is the way the prospects and clients see your business. Your branding is the face of the business. In this video & podcast, Gunnar Habitz details the important parts that go together to make a brand successful.

Gunnar Habitz has twenty years ICT experience in sales, marketing and consulting roles with a technical flavour covering various computing solutions sold to commercial and consumer segments. Originally from Switzerland with solid experience in the European market, Gunnar moved to Sydney in 2016 and completed a leadership program at the Australian Institute of Management and now offers his skills in the  areas software, services and solutions.

 Some of the questions Gunnar answers here on the topic of Branding strategies for growth are : 

  1. When looking at branding a business or a product, what are the essential steps?
  2. Why does changing a brand help with sales growth?
  3. What are your recommendations to a business who are looking for massive change?
  4. What are the signs of a successful brand?
  5. What is a strategy that has really helped you grow your business?

Here are some links that Gunnar recommends for checking out –

1) www.habitz.ch (my own website)
2) www.cloudrecover.com.au (my employee who changed the branding strategy totally in 2015)
3) www.livinglines.com.au (brand development expert Susan Jones)
4) www.intrix.com.au (reseller Intrix who transitioned to a managed service provider)
5) www.cowanprospecting.com (Matt Cowan Prospecting, I mentioned that I found him only due to his LinkedIn article)

The Business Success Strategies is a 30 minute interview with successful business people who have been able to achieve amazing results with growing a business.

Business Success Strategies is an always have something to offer event  sponsored by The Speakers Practice and ADrienneMcLean.com. The Speakers Practice offers programs to help SME professionals to market their business by speaking. AdrienneMcLean.com helps SME professionals to market themselves using the international marketing system BookYourselfSolid – a marketing system designed for service professionals to get you more clients.

Adrienne McLean helps business professionals with marketing and business development along with promoting their business. You can contact Adrienne McLean on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Crisis in PR: Bad Thoughts in Business

Don’t get in a full fledged crisis. Every business has its stressful situations and rainy days. This is something a business cannot avoid. What a business can avoid is turning a rainy day into a category 5 cyclone.

There are many toxic thoughts that you might have that you are completely unaware or that spells D-I-S-A-S-T-E-R  for your company, particularly if your business begins to grow or you have just experienced a lot of success. These toxic thoughts are the catalyst for any major preventable disaster a business experiences. Learning about these toxic thoughts will not only make you aware and alert of any problem in business, but you can become your own PR agency in your business.

Without further ado, here are some of the most toxic thoughts that can kill a business dead on its tracks

Thought #1 “That Crisis will never happen to me”

If you don’t take steps to prevent the disaster yes it will happen to you. In life when we see someone struggling through life, we sometimes can see the solution from afar, but when we are caught in the same situation, we may not know what to do. This is exactly the same in an business environment: It is easier said than done.

In the age of social media, there is very little wiggle room to hide and news travels faster. All it really takes is a whistle-blower in the form of an employee to type onto Facebook. Now, if their complaints are unwarranted and untrue you still must take some form of action because it still harms the image of a business. If what they are saying is true however, you have entered into full crisis mode and the thing you thought would not happen to you just happened.

Thought #2 “Let’s keep our stakeholders in the dark”

To me this thought is the equivalent of the child prank of “Why are you hitting yourself?” This is just asking for an issue in business to manifest into a crisis. When PR and lawyers get involved with your company, they biggest desire is to only have to resolve small issues that have not had any real impact in your business, they do not want to resolve the big issues that cause you and them so much time and stress. They will hate it even more if you did not tell them about the issue you were trying to prevent.

Thought #3 “ No Comment”

If you are unfortunate enough to encounter a disaster that has caught media attraction, the worst thing someone can say is “No Comment”. The reason for this is that stakeholder and the general public what to know how this disaster started and what the business is doing about it to remedy the disaster. If you don’t say anything, stakeholders and consumers will resent the company and think it’s hiding something even more sinister.

Think of this situation between business and stakeholders as a relationship between two spaces that has hit the rocks. The relationship can be saved and you may even grow stronger if you reveal what the trouble is between yourself and the situation. If not, except your relationship to worsen and have long term detrimental impacts.

Thought #4 “We are one of the biggest companies in the world, we are untouchable”

I can guarantee that that was the thought in the heads of Enron, Worldcom and Lehman Brothers.

As soon as a business develops this delusion and believes it, it spells the beginning of the end. Normally, this thought leads to fraudulent activity or some other unfair+ business practice. It can range from lending mortgage bonds to people who could not pay them (Lehman Brothers)  to simply making up figures in the accounting books (Enron). These types of scandals are no hidden forever and if unchecked, it will lead a company to bankruptcy at best and imprisonment for white collar crimes at worst.

Conclusion

So these are just some of the thoughts that managers have that can harm a business. There are more but what I always recommend is constant self-awareness. That way, your mind is always based in reality. You can become your own PR machine. If you don’t lie to yourself, whether you succeed or fail in business, you will always be able to at yourself in the mirror with a clear conscience

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at

The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Perfect Speech for Perfect PR

In PR, the value of words is invaluable. That sounds like a contradiction in terms, but it’s true. A great speech can build positive relationships with stakeholders and potential consumers, which is at the heart of public relations.

To become better apt for your next presentation, here are a couple of tips to help you become a better speaker.

  1. The Rule of Threes
  2. Know the Purpose of the Speech
  3. Use Humour, anecdotes and analogies
  4. Slang, Jargon, Formality or Informality

The Rule of Threes

The rule of threes is an excellent way to structure your speech. Personally, I love it, it just works for me and it also works for the audience. It’s simple, highlight three areas of the speech you will be discussing and elaborate on that. This rule works especially well if the third point is either slightly longer or has a nice little twist to it. The audience will believe will pay more attention as you save the best until last.

Purpose of the Speech

Purpose of  the speech will determine the tone an mood of your speech. If you are promoting your business to existing consumers at a convention, you are more likely to apply everyday language and incorporate humour. However, if the company is in the middle of a crisis, you better not joke. Knowing the purpose of your speech will get the best result out of people as you are giving them the information they want presented in a way that they like to hear it.

Humour in your Speech

Humour anecdotes and analogies are ways to stimulate the audience or to simplify high minded ideas to them. Just make sure that the jokes are actually funny and your anecdotes and analogies are accurate and don’t go off on a tangent. Read a joke book or look up online for analogies that best fit for your speech. If you practice this long enough, soon you will be like a duck to water.

Slang and Jargon

Slang and jargon in your speech is entirely determined by how knowledgeable your audience is.

Say we were selling TVs. If you were pitching televisions to IT professionals, you might talk about the technological processes  on how the TV functions. For a bunch of consumers, you might only need to say that the TV lasts longer, has a bigger screen and has better picture quality.

Finally you need to practice your speech. There is a massive disconnect if you constantly look at your notes. You can condense your speech into bullet points and make it whatever you say come naturally. Even though it may be harder for inexperienced people to publically speak without palm cards, maintain eye contact is the key for audiences to understand and enjoy you and what you wrote. You speak to the audience, not to the ground.

All of these tips will hopefully help you in both writing and constructing a speech from start to finish

Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at

The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

How our approach helps Business Owners

As Business Owners, confidently delivering relevant messages with quality, professional delivery will help you to build Trust with Potential clients , get their attention and get them interested to see how you can help them.

A confident presence will give you that big break you are looking for. Right now, you have the opportunity to develop those skills, practice them in front of an audience and then book those networking and speaking engagements that will assist you to generate sales leads.

I am the Founder of The Speakers Practice , we specialise in helping clients to confidently market and present themselves. We also assist with promotional tools eg business presentations, video, writing, podcasts and social media. We are the first company in Australasia to present the top-rating programs – BookYourselfSolid® and the SpeakersTrainingCamp® program.

During the time of being in a corporate role and working for small business, the importance of leadership , continuous improvement , marketing and product development was focused on. Delivering presentations in a confident manner and getting the message across was essential.

Today, The Speakers Practice works with business owners and professionals helping with learning and developing marketing skills using the powerful marketing system BookYourselfSolid®, Presentation skills one-on-one, in front of a group and in front of a camera. By developing these skills, the owners and staff confidently present their ideas and the end result is building business by building connections.

Email me on Adrienne@thespeakerspractice.com.au or ring on Mobile 0414 367 960

Specialties: Marketing Skills, Public Speaking and Presentation Skills training.Video Marketing, Understanding of Product Development and Continuous Improvement, Facilitation, Leadership.