The 7 ways you can promote your business by Speaking

Intentionally using speaking skills is a powerful approach to connect with prospects and clients to build your business. By turning up in a number of ways and speaking about your niche, talking about issues, challenges and ways to make improvements displays you as an expert in your field.

Being a strong communicator brings confidence to your audience to know that you “know your stuff”. Through stories, you can detail your experiences that give you the depth of knowledge to make differences and improvements in the area you are focusing on.

 

 

What are the 7 ways you can use “Speaking” to build your business.

  1. Delivering Presentations
    Being a skilled presenter is a skill that constantly needs attention to build a strong connection with your audience, be authentic and deliver relevant information to your audience.
    There is so much that goes into delivering a presentation. The information, the way you make the presentation interesting and the way you deliver your topic. Information, body language, voice, your attire, how you are presenting, your props, slides, all impact on your presentation.
  2. Video 
    As well as all the parts that go to delivering a presentation, video and speaking to camera has its own skill set.
    This form has 3 parts to create a video, the planing, presentation to video and the post production. There are concepts that the presenter needs to learn , such as, how to present to camera, how to give the audience the feeling you are speaking to them and you, as the speaker, needs to get used to seeing you on video.You can build digital content that can really support your business.
  3. Podcast
    Similar to video there is time spent on pre and post production , as well, as the time spent on the actual event. You can display yourself as an expert by doing podcasting. By talking on your topic specialty or by interviewing specialists in their field elevates you as a specialist in your field.
    It also can build your own intellectual property and content to support your business.
  4. Online training
    From your skills learnt with creating video and podcasts, you can build online training programs. These can be paid or complimentary programs that display your expertise online.
    These online training programs can be used in digital marketing campaigns to raise awareness, display your topic knowledge and bring income your way.
  5. Sales conversations 
    The most important speaking skill you can develop is your ability to have sales conversations. It is not only the ability to actually sell a product or service. It is also the ability to get over rejection, as well as , the skills to take on the sale to deliver. When having sales conversations, you have to be able to see through objections and keep to the process. The sales process can take time and the saying “never say never” needs to be your mantra.
  6. Networking
    Attending networking functions and building the network of professionals who may use your service is vital. Friendly, approachable ways of connecting is an  important skill. It is all about how comfortable you are with speaking one on one with people who you may not know. Introducing yourself and talking about what you do and how you help your clients is an important skill. It is more challenging than first thought.
  7. Pitching
    This is the skill that is an extension of delivering presentations. Pitching is where you are delivering to people of influence, decision makers. It maybe to a company who is finding out more about your business who may be able to help them. It maybe a pitch to Venture Capitalists and Investors who are interested in your business and are looking at investing in your idea. Confidence in delivery, highly knowledgeable across the sector, business and niche are starting points for a successful pitch.

In summary:

If you are a Service Professional or a Business Owner who is looking to grow and build your business, by building your skills in the 7 ways to promote your business by speaking can help you grow your business. Using speaking skills can display you as an expert in your field and display you as the “Go-To” person in your niche.

 

The Speakers Practice can help you , as a Service Professional and Business Owner, with delivering confident presentations in all the 7 ways you can promote yourself by speaking.

Adrienne McLean, Founder of The Speakers Practice, is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Networking raises the questions & supports

 

Being in lockdown is not natural and especially for business owners. We are social beings and small business owners are used to getting out and networking. 

The Professional Services Network is offering monthly, networking events online to connect business owners. Zoom calls can help where we can see, share screens and learn.

 

 

 

In our September meeting, the following topics were discussed: 

  1. Small business loans
  2. Marketing a program
  3. Creating new programs
  4. Using Social media
  5. Employing Virtual Assistants – where to find a VA, how to get started with a VA, getting your processes in place so a va can do the work, training a va
  6. Events moving forward – hybrid events and how to handle the event
  7. COVID – brought the family together with no after school activities and dinner was together. Home schooling had it’s challenges. 

These are all real issues, challenges and activities that business owners have to deal with and navigate for their business.

Looking for assistance and discussions are important. Coaches are there to educate, help implement and keep clients accountable. 

Should help is required, Adrienne McLean at The Speakers Practice is there as a resource to assist. Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960. 

The importance of preparing for the big day!

Wedding speeches are one of the most memorable speeches that can be delivered. Whether, it is the Bride and groom or the Father of the Bride or the Best Man or Bridesmaid.

Presentation skills and public speaking impacts on many areas, both in business and personal. At The Speakers Practice, we work with professionals but, in essence, we are supporting and training individuals so they can be more confident with personal presentation matters ,as well as, at work with presentation and in marketing efforts. At The Speakers Practice, we do offer Speciality Speech writing and assistance with delivery.

A loving father got in contact and was looking for some support in preparing a speech for his daughter who was getting married. As the Father of the Bride, he wanted to deliver an impactful speech as it was such an important day for his family.

Being a builder, getting up in front of groups and speaking wasn’t something that came naturally to to Jim. His wife was the one that did a whole lot more talking and had that skill. For the wedding, Jim was the father of the bride and this was his duty. Jim had the intention to do the best speech ever, he was willing to prepare and practice to do it as well as he could possibly deliver the speech. Jim called on me , as a presentation skills coach, to help him with his presentation.

The process:

  1. Brain storming the topic
    Jim worked with me for three sessions. The first session, we brainstormed about his family, I asked questions and took notes. From our discussions, we came up with some family stories that were most important and from these discussions, a speech developed.
  2. Preparing the SpeechThe speech was prepared and this was discussed during the second session.For Jim, it was a nice moment to reflect over the years, for me it was delightful to learn about the family. A speech was prepared and discussed with Jim. We worked on fine tuning the content.Jim got input from others and I helped along the way.
  3. Practice
    Jim got to practice and even though it was on line, Jim was able to practice and I was able to give  Jim feedback.Jim practiced in front of anyone who would listen. Yes, he got lots of input to support him through the process. This is valuable, as practice, gets in out of your head and into a performance. It helps with getting the language right and with the flow.
  4. The Big Day!
    The big day happened and Jim messaged to say how wonderful the day went and he was thrilled with his speech. Everyone congratulated Jim on the fabulous presentation. Think there were a few tears of happiness!

Jim messaged me saying “ I pulled it off! My speech went well. Received so many lovely comments on how well written and presented it was! Thank you so much, I definitely could not have done it without your help. “

His message goes on” The speeches all went very well, mine went well thanks to you. My daughters made some lovely speeches too and the boys spoke. But the groom didn’t want any speeches in the video for some reason. So there are no records of the speeches” Jim thought it was mainly because the groom, his brother and father had nothing prepared and they didn’t come across very well. “

In summary:

The moral to this story is planning and preparation helps prevent presentation predicaments! Plan, prepare, rehearse and practice. Do the work to make the outcome as good as you can do it. Invest in yourself. Do the hard yards. It is worth it. It means you’ll never need to cover up or hide or hide others efforts.

Whether it is a wedding speech, as in this example, or it is a work presentation or a presentation selling your business, doing the preparation and working on each aspect of the presentation will at the end of the day mean you are better off and can present in a much better light than someone who didn’t prepare.

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

The Power of having a Coach or a Mentor by your side

On Saturday mornings, I get up early, meet up with my running & walking group and do a 7km walk. Sounds easy but I didn’t realise I am not a particularly fast walker especially when by myself.

In fact, Whether it is to do with my fitness or just that I am only 168cm, for what ever reason to me doing the 7km in about 81 – 84 minutes is my normal walking speed, that is about 12 mins per km.

When I walk with others, who may be fitter or simply faster walkers, my time can improve so much. I’ve even done a 10mins a km walk coming in at 70mins. To me this is a great success, it’s an improvement of about 20%! To the other walkers, this is straight forward but that’s because of their experience.

It can’t help make me think that it helps so much to have someone walk by your side.

To have someone, who has been there and done that, to help get you going just that bit faster. Not only is there the camaraderie of doing the work or exercise with you, they keep you focused and task driven. There can be talk along the way and actually keeping the speed up is fine as your mind is on the topic of conversation!

Having a coach or mentor by your side can help you make larger strides ahead than you first imaged, that is what happens. The coach will help keep you on track. The coach will help keep you on the agreed path rather than diverting off to a distraction. The coach will help you focus on what is important. If some negative self-talk happens, the person by your side will shatter that self talk and keep you positive !

So whatever your undertaking, it is walking, running or being in business, a coach or mentor is so valuable in helping you to make the undertaking you desire.

There certainly is power in having a coach or mentor!

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

Speak Up & Stand Out! Bi-Monthly Newsletter

What I’ve learnt from Podcasting.

Early 2019, I started asking around my clients and colleagues about what would be a suitable theme for our conference, the Professional Services Marketing Conference. After many discussions, the theme was agreed on “Think Bigger, Grow and Succeed”.

From Small Businesses to Business Coaches to large city based firms, the theme was supported and of interest. Business owners, marketing managers, coaches, micro businesses wanted the same thing – they were looking at widening their understanding, learning approaches that had been tested and worked then taking on the thinking & mindset of successful people.

Now, I’m closely approaching having completed 40 of these podcasts and I’ve learnt so much:

1. It is a great way to have a conversation and get to know an influencer or someone who you may be able to connect with afterwards

2. Each and everyone of my podcasts has some inspiration and motivation in the discussion. It’s by doing these interviews that professionals can share their experience and inspire other to have the courage to move forward.

3. As a content creator it is brilliant! I’ve , of course, recorded then transcribed then collated and in the process of putting the transcriptions into a book.

4. Each guest has their own wisdoms and experiences to share. This is the part I enjoy the most. Of course, there are times when points of view are supported. It is each individuals approach that is so inspiring.

5. For me, series of 20 is a manageable size. There are many steps in the process – organising the guest, the preparation of script and promotion for the interview, holding the interview, editing and uploading the recording and script onto one or more podcasting platforms to maximise social media impact. To finish, the interviews can be transcribed for use for other content.

If you’re looking for some inspiration and motivation, go to our podcast Think Bigger, Grow and Succeed and hear our experts – see https://thespeakerspractice.com.au/think-bigger-grow-and-succeed/

 

Adrienne McLean, The Speakers Practice runs weekly interviews on Think Bigger, Grow and Succeed. Adrienne is a Certified BookYourselfSolid Business Building coach and can be contacted on adrienne@thespeakerspractice.com.au and on mobile 0414 367 960.

Networking to build your reputation

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

Professional Services Marketing Conference

What makes the Professional Services Marketing Conference unique from the other marketing & sales events in Sydney?

The Professional Services Marketing Conference is different from large events because this conference is focussed on taking the delegates through the business development process starting at marketing and digital marketing going through to sales in the afternoon and including mindset as this is so important to the process.

Each presenter is asked to deliver 3 conference takeaway strategies that the delegates can go back to their business and utilise. That’s 36 different strategies – that’s huge value!

PLUS the Presenters are each offering some conference gift – a book, some consultation time something that the delegates attending can connect with the speakers.

This conference is:

✔︎ highly personalised.

✔︎ our speakers are local, Australian specialists who have been through the same business building process that Service Professionals in the B2B space experience.

✔︎ The content is specialised and relevant to Service Professionals.

✔︎ Delegates are much closer to the speakers and can ask questions they have either during or after the presentation.

✔︎ The Speakers are offering huge value to the delegates who attend the conference.

✔︎ The NSW Minister for Finance and Small Business is attending – you will be able to ask the minister questions about how the government is helping SME to do business.

✔︎ Each speaker has experience in business development, marketing and sales.

✔︎ Everyone understands the importance of mindset in growing a busienss.

✔︎ Networking and business was done from attending the conference in 2018.

✔︎ This year, there are many opportunities to connect with like minded professionals, who understand the challenges being faced.

✔︎ The Sydney Boulevard Hotel look after our delegates beautifully with a delicious morning and afternoon tea. There’s  a fabulous lunch where the delegates get to know each other just that bit more!

✔︎ The presentations are fast paced with breaks, thee’s a huge amount of variety and all focused in on helping you as a Service Professional to grow your business.

✔︎ This is a one day conference to sit back and think about the business development of your business. Listen to experts who have been there and done exactly what you are wanting to achieve.

The Professional Services Marketing Conference is an information conference and is NOT selling from the stage. The delegates will have opportunities to  connect with our experts which is networking and building trust and then perhaps business will follow but its all up to the delegates.

 

To book in – see Professional Services Marketing Conference

Positioning Yourself as an Expert using Content Marketing

When you are speaking or writing about your topic of interest, you are displaying your expertise in that niche. The more you do this, the more you display your skills, understanding and knowledge in that area, helping to build trust and credibility. By continually creating content to promote on social media platforms, where your target market will see, you become the category authority and, over time, the “go to” person in your niche.

Building a body of content in a niche helps grow your Intellectual Property which can be used in a number of ways – even monetised. But before you get started, preparatory foundational steps are required to ensure the content you create addresses your target audience’s problems, ensuring it’s valuable and answers market questions.

Being clear on these five points is the preparatory work required, before you get started on your content creation:

Determine your niche
Look at content already created for gaps
Determine your ideal client and target market
Determine the problem you’re addressing and the solutions you offer
Create a list of content topics

Speaking

Presentations & Signature Speeches

Speaking helps to convey your message to large groups of people and efficiently spread the word. However, delivering presentations is a craft – a learnt skill that requires connecting with the audience through the use of stories, examples, statistics and any other device that connects your audience with the topic.

Preparing a signature presentation can be something you can develop and hone. Then promoting your expertise to event planners can help get you in front of the right audiences at the right time. Not only that, talking one to many is a fabulous way to connect and grow your audience and your network of influence.

Video

Using video to promote your business topic is a great way to talk one-on-one, but many times. Developing the skills to prepare great video is invaluable, helping you speak with impact in front of the camera with a script that truly connects with the audience. Naturally, the more comfortable you are in front of a camera, the more you will be able to get your message across in a meaningful way.

However, there are skills to learn and develop – planning, the presentation skills to camera and then the post-production work, including editing the video with your branding. Your video can also be transcribed and repurposed for blogging and eBook/Book creation.

Webinars

Webinars offer a multi-faceted approach, but require some planning/up front considerations, including:

the webinar topic
the webinar platform and how it will run. (Are you running it with a business partner or alone?)
where people will log in?
pre-webinar promotions to get people to sign up
post-webinar promotions (uploading on to YouTube and Vimeo for circulation)
contact detail collection
Webinars can also be used as online training programs or broken up into smaller promotions.

Writing & Blogging
Writing about your expertise is a wonderful way to create your own Intellectual Property and to explore areas of expertise that may even surprise you. The blog creation process helps convey your expertise, with each blog article being able to be amalgamated to form longer articles and eBooks – even chapters of a book.

Audio
Doing interviews with experts in other areas can help highlight your own expertise and, as with video, your audio can be transcribed and repurposed for blogging and eBook/Book creation.

Radio

Speaking on radio not only displays you as an expert, the Mp3 recording can be uploaded to create a podcast.

Podcasting

Finding a suitable podcast platform is useful to share your interviews with the world. Mixcloud and Anchor are my favourites. It’s easy to upload the Mp3 recording and then the platform will make it easier to share.

Opportunities with Content
By creating video content, you can also prepare an Mp3 recording for audio use and have this transcribed using an app called Otto. From the edited transcript you can then go on to prepare a blog article or eBook. Then, you can create an online training program using the video or audio, prepare some slides, pdf questionnaires and so on.

The repurposing opportunities are enormous, so take the time to consider how you can fully utilise your information assets, remembering that everything you create helps position you as the expert in your field.

Seven Tips for Creating Content
Ensure your content adds value to your ideal clients and prospects
Create content on topics that resonate – aim to inform
Upskill as necessary to create good content – blog writing or production of video and audio content
Create a Content Calendar
Amalgamate your content to create eBooks and Books
Develop your own IP by creating online programs
Build a community to help promote and share your content
Summary
Before you proceed, consider the purpose behind what you are creating. Perhaps you’re doing fortnightly blogs, which can be read aloud to create audio files, then slide decks and supportive video can be created. Use your imagination and see what amazing content you can produce.

Most of all, have fun and enjoy the process!

Adrienne McLean of The Speakers Practice helps professionals with Marketing & Communications. This was written by Adrienne McLean and first published for the Spin the Sourcebottle, Source bottle – https://www.sourcebottle.com/blog/POSITIONING-YOURSELF-AS-AN-EXPERT-USING-CONTENT-MARKETING