TheSpeakerspractice

Checklist for Successful Presentations

Published on October 24, 2016 by Adrienne McLean

Whether a sales pitch to clients, a pitch to investors to get some capital, a presentation to staff or in whatever situation, there are some important skills to consider when delivering that presentation.

Here’s a checklist to help with rehearsal and practicing your presentation or in the actual event!

Checklist for Successful Presentations

A Clear structure to your presentation –
A strong opening
An explanation about your topic
Is your content well organised with a clear opening, body and conclusion
Some captivating stories – only need one or two depending on length of presentation
Are you displaying your enthusiasm?
Are you confident on your topic?
Do you use strong eye contact?
Do you use appropriate gestures or do nervous twitching?
Are you using a strong voice?
Do you um and ah a lot and use filler words or do you impress with No filler words?
A strong conclusion
Have you got a powerful message running through the presentation?
Are you using well prepared slides or (avoid – crammed with too many words)?
Have you tested all your Audio-Visual equipment – everything is together and working.
Got that spare couple of batteries, power cord, some tissues and any precaution to help with the event running smoothly.

There’s so much to consider – this list is a starting checklist – build on this list to personalise so that you are as prepared for your presentation as possible.

Your preparation will be evident to your Audience and build your confidence – Enjoy your presenting –

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact. You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Have a Fear of Public Speaking?

Published on May 10, 2016 by Adrienne McLean

For a lot of people, public speaking is worse than a death sentence. This graphic helps to explain why public speaking is so scary to certain individuals and ways to get over it.

The fear of public speaking is known as “glossophobia”. More Americans report they fear it more than heights, flying, drowning, and small spaces. So what makes this fear so common? The main reason is that they feel that they will be ostracized, which in early days of man would have meant death since collaboration was needed for survival. Even still, people who are socially isolated are found to be 26% more likely to die sooner.
Some people fear it from having past traumatic experiences with public speaking, such as being made fun of in school. Extreme cases can even be selective mutism, preventing the person from speaking at all in certain situations. Selective mutism can also be a social anxiety disorder affecting 1 in 8 children.
Much of the anxiety associated with public speaking can be changed by the way a person thinks about it. The problem of thinking that if everything doesn’t go perfectly that it’s a failure should be changed so that the speaker accepts that perfection is impossible and appreciating the elements that do work. Another problem is that some people believe that just because their previous public speaking attempt went poorly, that they are doomed for failure. The speaker needs to accept that a poor attempt does not mean that every public speaking engagement will go badly. There are other helpful tips to help change the way people feel about public speaking.

Impressed with this Infographic? See: Mastersprogramsguide.com for more incredible , informative Infographics!

Business Success Strategies – The 2 Things needed to Create a Business

Published on March 17, 2016 by Adrienne McLean

Megan Apple is the Chief Making Things Happen Officer of a Virtual Certainty based in Cleveland Ohio. Our topic for today is “The 2 Things needed to Create a Business”

Over the past 12 years Megan has worked with businesses from lots of different industries. Financial planning firms, real estate development and investment companies,law firms, health care organizations, wellness coaches, life coaches, business consultants, clothing manufacturers, and more. megan has learnt how to understand each individual organization and their industry quickly. And have realized that, regardless of the industry or specialty, all successful businesses are built on a strong platform of systems and processes.

With all Megan’s experience , Megan get to understand individual businesses and the challenges faced quickly. And shares tools, systems and processes that will help save time, money and headaches in building and growing your business.

Megan is a big believer in collaborating with clients and staying around to make things happen. Most importantly, Megan wants clients to succeed. When you work with honesty, directness, lots of tools and strategies, an endless curiosity and a passion for your success – success follows.

We’re going to be discussing some amazing approaches to increase your revenue and give valuable marketing strategies.

1.What is purpose and why is it SO important?

We each have one unique gift – which is our purpose and passionate – when we work from here the fuel and energy is available to be successful.

Its not motivation – purpose and passion are the fuel that drives everything. When working from purpose – it is the thing we must do.

2. How do you find your purpose?

Most of us know it – but often we don’t accept it – Your purpose feels like play – its easy for you –

When you were a child what was your favourite activity?
If you have all the money – what would you like to do?
When you dell the most confident – what is it?

We actually normally know it, but we need to own it – and commit to it –

3. With a business idea – when and how is the viability of a business idea tested?

The best time to test the viability is at the beginning.

A business is an entity that provides a product or service , at a price point that people will pay that allows you to make a profit. That’s what a business is.

The model needs to be tested for viability.

4. How does a business owner drive prospective clients to the business?

The other crucial thing is “How you are going to sell your services or products”.

You have to create a number of strategies to let people know about the products and services you sell. This is your marketing plan.

By being excited and clear on the service – and your excitement and passion about the business will show – you have to create a plan and creating systems to implement the plan.

There is a connection between your message and purpose –

5. What is a Strategy that has really helped you grow your business?

Relationships – referrals is where most of Megan’s business has come – if I can give value in an authentic way than somehow that comes back in some way. Everything then falls in to place.

If you are interested in completing the Blank Canvas Exercises and discovering your purpose, passion and values, feel free to download it here. Megan Apple has offered to do a 30 minute focus session for each of our listeners after you have completed the exercises. If you are interested, send her an email to megan@avirtualcertainty.com so that she can schedule a time that works for you.

This is an outstanding exercise – enjoy the process – see –

AVC-BlankCanvasExercises-Version2016

How does the BookYourselfSolid®Marketing system work? 

Published on February 20, 2016 by Adrienne McLean

The Speakers Practice – Business Success Strategies Interview – with a specialist in their field – either International or Australian business owners, coaches or trainers. Our guests will be discussing up to date methods and techniques that give ideas that you can implement and enjoy seeing the results. .

The aim of this 30 minute interview is to find out from highly successful experts approaches for building businesses.

For our opening Business Success Strategies interview for 2016, we are thrilled to have Frank Bria, Author, Speaker, Strategist and Scale Expert as our guest. Frank is the author of the incredibly successful book – Scale – How to Grow your Business by Working Less.

Being an entrepreneurial veteran with high-tech and financial services experience, originally from New York and now based in Arizona , Frank has helped businesses grow on 4 continents. In addition to marketing and selling himself, he has worked with numerous firms to help them achieve their market penetration goals. Frank knows what works and what doesn’t.

Frank is a Elite BookYourselfSolid® Certified coach – the highest level of excellence within the BookYourselfSolid® School of Coach Training .

Detailed are some amazing approaches to increase your revenue and give valuable marketing strategies.

1. How does the BookYourselfSolid®Marketing system work?
Why is BookYourselfSolid® SO powerful??

The fundamental principle of BookYourselfSolid® is “You should be working with the people you are meant to be working with” – this is where it starts – its important to understand this concept and apart of the Foundation.

It starts the Trust and Credibility process – Michael Port says ” You can only sell the amount in proportion to the amount of trust you have learnt. Who are you serving and what are you doing to help plus how you are building trust and credibility. This all is apart of the BookYourselfSolid®.

2. What is the definition of Marketing the BookYourselfSolid® way?

From BookYourselfSolid® – marketing doesn’t get you clients – marketing gets you attention – they check out your foundation – you get the opportunity to earn trust – then when the time is right – the business can follow.

Building the relationship is incredibly important. The relationships is incredibly important. Systems and process need to be in place.

3. Why are deciding who are Your Ideal Clients SO Important?

Business owners need to work out who they are the people they are meant to work with. This is a challenging task for entrepreneurs. Through the narrowing down of the client profile helps entrepreneurs grow their business. The message needs to be specific enough – displaying credibility to the people you are meant to serve.

4. What are the guidelines for choosing a target market and why is this so important?

When picking a target market – you need to know where your clients are – if you haven’t got specific guidelines for your target market – this is where business problems are started from.

Examples of target markets are described clearly by Frank which give details of areas to look at for both target markets and ideal clients.

5. What is a Strategy that has really helped you grow your business?

Frank Bria highly recommends that business owners define their high ticket item – this defines their business – looking for a high impact item – bringing high value – which means a high charge item.

How do you go out into the market charging really what you are worth? Its about creating value – you are doing so much for someone’s business – that you are valued – Frank trains on this – there is a gift for our guests – see www.frankbria.com

Here’s the video of our discussion – there are some extremely valuable concepts discussed here to small business owners.

2015 – Its been a Fabulous Year for The Speakers Practice!

Published on December 14, 2015 by Adrienne McLean

Things have happened this year that I could only have dreamed of!

Starting a business from scratch is a fascinating journey – there are twists and turns that you may not have expected – but it is from these unexpected occurrences that you learn and grow. This year has been pivotal for The Speakers Practice in many ways and at the end of 2015 , we have achieved and assisted our clients , as well as, growing stronger in our offerings. Its been a Fabulous Year!

Achievement 1 – First Australian BookYourselfSolid® Certified Coach

Marketing to me was a complicated topic , I tested things out – my marketing was done as I was taught from numerous courses but there is so much information that didn’t really connect with what was happening. I was made aware of Michael Port and the system – BookYourselfSolid® at the SpeakersTrainingCamp® Instructors training presented by my mentor , Sue Gaulke of SuccessWorksUSA in 2009. After a few years of experimenting with marketing, I decided to follow the BookYourselfSolid® system and as Michael Port suggests I fell in love with Marketing and Selling and have not looked back.

After 3 years of studying the various programs offered by the BookYourselfSolid® School of Coach Training, at the end of January 2015 , I graduated as the first Australian BookYourselfSolid® Certified Coach. Yes, this is an achievement but the real achievement is that I now understand how marketing works – Michael Port is an expert and his training really has been valuable in taking the complexity out and really highlight the important activities that are incredibly important in getting more clients and being Booked Solid. I am proud that Michael Port has been a mentor and inspiration in Thinking Bigger about what I can offer the world.

Thank you so much to Michael Port , Matthew Kimberley and the team of BookYourselfSolid® Coach Trainers.

Achievement 2. Launch of The Speakers Practice – Succeed Program

The Speakers Practice – Succeed Program was launched on the 24th March, 2015. This program is a continuous improvement program for small business – it is based on the Deming Cycle and the BookYourselfSolid® marketing system.

The Succeed Program is designed to focus a small business on getting more clients – we look at the business from the business growth aspect – the program is designed to give accountability to grow business using the top rated system BookYourselfSolid®. For businesses that are wanting to grow, this approach is well established and achieves results.

A fabulous evening was held to launch the Succeed Program and present the BookYourselfSolid® system. Here pictured are the President of the Hornsby Chamber of Commerce 2011 – 2015 – Bill Tyrell, MC Tim Stackpool and Sean Spence – a BookYourselfSolid® Coach-in-Training helping Adrienne McLean on the night.

Achievement 3 – Presentation and Video Program for Professionals

Training Professionals to present to camera and use video as a marketing strategy is pivotal in The Speakers Practice suite of programs. In 2015, we ran Presentation snd Video programs training Professionals to present to camera with impact.

It is ideal for a Business Owner who is passionate about their business to be the “face” of their business and really connect with their clients and potential new clients. However, if they have not really used video before producing a quality result is challenging – that’s where The Speakers Practice – Presentation and Video Program excels – we train Professionals – who have never been in a film studio before to create a captivating script, use an autocue and present to camera with skill. This program is held at the beautiful, purpose built film studio – Pow Wow Studios.

The Speakers Practice together with Tim Stackpool, a Media Skills Professional specialising in Presenting to Camera, we have a strong program. the Presentation and Video Program, that trains professionals to present to camera and produce quality video. For more details see – https://youtu.be/5Pm43y5knOk

Achievement 4. Video Marketing Specialist in Australia

Its essential to produce a quality presentation in front of camera – the next step is to use that video and market your business effectively.

The Speakers Practice offers a quality, uptodate presentation “Video Marketing in Action” – in this program – attendees find out the benefits of using video in their marketing mix – the benefits and necessity to use video is growing exponentially. As the generations age, video is only going to grow into being the norm. Even now, Youtube is the 2nd largest search engine – that is a huge step for video.

Video Marketing in Action gives the information about the benefits to using video for marketing your business, how to use video and the sites along with methods to help you get maximum exposure with your video. Also. ways to create products using your video.

Lou Bortone, US Video Marketing Guru is my video marketing mentor – Lou’s programs have really assisted my development and confidence in being a Video Marketer.

Video Marketing in Action has been presented at BeUltimate- Business Coach and the Enterprise Centre, Sydney.

Achievement 5 – The Speakers Practice – Fortnightly Friday Forum –

Over the 18 months The Speakers Practice – Fortnightly Friday Forum – 27 Business Professionals were interviewed on all sorts of topics. This was a 30 minute interview – a recorded webinar – using script and PowerPoint slides – from the recording – the following content was produced –
– a Video MP4 posted on Youtube
– a Podcast MP3 uploaded into iTunes
– a Blog on The Speakers Practice Blog
_ and a transcript was prepared for future projects.
This is an example of producing content for various uses – Content Marketing.

The Friday Forum produced a lot of interesting, valuable information from specialists on a variety of business topics. The Forum was innovative , used Google Hangouts along with a webinar marketing platform and promoted Professionals on numerous topics. There were 27 productions completed over this time. Everything was handled from scripting, PowerPoints slides, discussions, recording, editing,creating various types of content and promoting on social media.

The next exciting step is to start in February, 2016 is the new program – Business Success Strategies. The new format , based on the Friday Forum, will be interviewing business professionals on strategies they recommend to build and grow business. Both local and international business professionals will be interviewed.

The aim of Business Success Strategies is to give SME Professionals access to specialists and hear about successful strategies that work in building clients.

Achievement 6 – NSW Business Chamber NE Regional Business Awards

My NSW Business Chamber – Account Manager suggested I enter the NSW Business awards for my region.
Well, what did I have to loose? So entered and became a regional finalist in the NE Region Business Leader award.

This is a lesson of taking what is on offer – its been a marvellous opportunity to be involved in another part of the chamber offerings. The Speakers Practice raised its profile yet again – focusing your marketing efforts on a tight target market does work as you meet the same people in the various events – its about building a presence and becoming trusted.

Achievement 7 – Attendance Toastmasters World Championship of Public Speaking – Toastmasters Convention – Las Vegas 2015

Sometimes, you have to pinch yourself that you are really here and apart of this amazing event.

That was me in August, 2015 – I was invited by Sue Gaulke of SucccessWorksUSA to assist her with the Trade Show table for SpeakersTrainingCamp® promotion at the Toastmasters 2015 Convention. If I have any advice – it is – never miss an opportunity. This opportunity gave me the experience of an event that I never thought I’d see – even as a Distinguished Toastmaster – the highest Toastmasters award – I never thought I’d get this opportunity.

Thank you so much to Sue Gaulke – it is an experience beyond imagination. It was wonderful to work with Sue and promote the SpeakersTrainingCamp® and the Instructors program. We got to meet so many incredible attendees of the Toastmasters convention as well as seeing the presentations and competitions.

Really one of the main highlights, and there was so many, was to speak about the many benefits of the SpeakersTrainingCamp® program. This program is life changing – it builds confidence, you learn to handle nervousness, learn to halve preparation time and to become far more dynamic as a presenter. Sue Gaulke is an International Expert in Presentation Skills and it was an honour to be working with her promoting her program that has been presented to Fortune 500 companies for over 30 years.

Together, we attended the Toastmasters World Champion of Public Speaking 2015 – to see the 10 contestants deliver flawless presentations , one after another, it was an amazing experience being in the audience. Then, being able to meet the 1st, 2nd and 3rd place getters was incredible – here I am with the World Champion 2015 – Mohammed Qahtani.

For a Presentation Skills coach, this was an honour and my gratitude is immense to Sue Gaulke for inviting me to attend. Las Vegas is the most incredible city – fun, with all the extremes you could imagine – and I am looking forward to my next visit – but it would be difficult to match this trip!

Achievement 8 – Business Community Involvement

Choosing your target market is important and it needs to be tight so you know where to do your marketing. I chose my local district along with the chamber system and became involved with the local business community. Within a very short time, I was voted in as the President of the Hornsby Chamber of Commerce.

The Hornsby Chamber of Commerce was started in 1919 and after many strong years was going through a period of struggle. For someone with a streak of Entrepreneurialism, standing up and getting voted in as President is what is done to help grow a failing chamber.

Putting on a talented committee was the first step in growing the chamber. In 7 short months, the chamber has tripled its membership and has the support of local, state and federal government. There are so many opportunities for the Hornsby Chamber to build a strong and vibrant Hornsby Business Community.

The committee was voted in the last AGM and we look forward to a fabulous 2016. This is an exciting prospect!

Achievement 9 – Bringing Public Speaking and the SpeakersTrainingCamp® to Teenagers

It was an immense pleasure to work with these 5 talented and cheeky 13 – 14 year olds. After a long day, they turned up every Tuesday during Term 3 and attended Public Speaking classes.

The joy comes from seeing them building their confidence and communication skills – they don’t know how talented and articulate they are – some were shy – some were simply out spoken but they were all keen to participate and learn.

For me , seeing these boys really display more confidence, being more fluent in putting their case forward and being quicker to reply to impromptu topics was a thrill. They are all leaders of the future and I have a soft spot for each of these fine young men.

Achievement 10 – Bringing Interview Skills to International Graduates

Many International students are living and studying in Australia and keen to integrate into the Australian lifestyle.

The Speakers Practice has been running training sessions on the topic of Interview Skills – this presentation gives the information necessary to shine when in the interview. Preparation, planning , presentation skills, handling nervousness and much more are discussed. All aimed at helping the graduates to get that first important role.

Ultimately, The Speakers Practice Interview Skills program helps individuals get their next job and for international graduates our program helps them to integrate into Australian society.

Achievement 11 – SpeakersTrainingCamp® Program in Sydney

This wasn’t really my achievement – it was Sue Gaulke and SuccessworksUSA – 2nd Instructor training workshop and Presentation Skills training for the SpeakersTrainingCamp® – a very successful 3 day SpeakersTrainingCamp® Instructors program was help.

It is a honor to be a SpeakersTrainingCamp® International Instructor – I am the first in Australia and only one of six in the Pacific Asia region. Sue kindly gave me the opportunity to present at the training – on the topic of marketing .

Achievement 12 – Marketing Plan Masterclass

Marketing Plans are essential if you want to know what you need to do to grow your business – this document is the “Go-To” document – when you are wanting to move forward. Rather than just working ad-hoc – this gives you a road map.

The Speakers Practice has combined the BookYourselfSolid® marketing system with the Australian Government Marketing Plan template – to assist small businesses to understand marketing plans so that when they write one – it will be a useable document (rather than just sit on the shelf!)

The Speakers Practice ran a very successful Marketing Plan Masterclass in November, 2015. This program is already booked for running again in 2016.

We are also looking at running 90 Day Plan Masterclasses – these are shorter focused , more immediate results. Its planning that’s important, then you know where you are going!

Overview:

Its been a big year – with too many other items to mention – above all The Speakers Practice is focused on helping SME Professionals to promote themselves and build business. Along with promoting the benefits of presentation skills.

The Speakers Practice offers international quality programs to help professionals build awareness of their business and grow the numbers of clients so ultimately they are booked solid. We specialise in the area of marketing, communication , presentation skills, presenting to camera skills for video and interview skills.

The Speakers Practice is a boutique business that works with professionals to help them to feel comfortable and give them the skills to promote themselves and their business so ultimately they are booked solid.

Thank you to all clients for your support. Thank you to my mentors – to Sue Gaulke who has been brilliant in her support and friendship – to Michael Port and the Elite Coaches at the BookYourselfSolid School of Coach Training – you have all been so incredible. Importantly, thank you to my husband and children for supporting me in my endeavours in helping Service Professionals get more clients!

Adrienne McLean, The Speakers Practice can be contacted on adrienne@thespeakerspractice.com.au or on mobile 0414 367 960.

What are the rules for Preparing On-Line Video Scripts? by Tim Stackpool

Published on September 20, 2015 by Adrienne McLean

What are the rules for Preparing On-Line Video Scripts?

Preparation of short, concise script that will keep viewers engaging is essential.

Video is an important way to market your business – where do you start with your script?

You do need to grab your audience’s attention, otherwise, they will go and click somewhere else.

What are the guidelines so you keep your audience’s attention with on-line video and get them to know you and what your business can offers?

On-line video need to be short – the rules are:

Video no longer than 90 seconds 50% of Audiences will go after 2 minutes
Get Straight into the message
Always close with a Call to ActionHere are the three approaches to writing a short, clear and memorable on-line video. You choose which opening, body and conclusion works best for you and your message.

There are example scripts as a guide.

Openings

Go Straight into Introduction of the Problem and Statement of Purpose
““Hi I’m Tim Stackpool and…”
At Sydney City Lexus…”” “Do you need…”
Have you ever wondered…”
“Are you tired of….”
Can’t get the sales…”” “When you need…”
“All business wants more sales…”
“Get as much energy as you need everyday…”

Body of Video Script

“Body of Information”
“Intro with Solution”
“Intro with HOW”

“So many businesses miss out on the level of…”
“We offer the very latest models at the price you can afford…”
“Hi I’m Tim Stackpool and I can help you get…”
“At Sydney City Lexus we offer the latest models…”
“Hi I’m Tim Stackpool and I can help you get…”
“At Sydney City Lexus we can get you into a new…”

Closing – Examples

Call to action/close Call to action/close Call to action/close
“…So, take a look at the information on our website…
Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”
“Give is a call at…”” “So, take a look at the information on our website…
“Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”
“Give is a call at…” “…So, take a look at the information on our website…
“Enjoy affordable luxury with Lexus”
“You’ll find loads of information at www…”

It is important to consider who are you are explaining your product to? Who is your target market?
Prepare your script with this questions in your mind.
Always finish with a Call to Action.
Just be yourself and let your audience get to know you, your product and how you can assist them.

See: http://thespeakerspractice.com.au/presentation-and-video-program/ for details of The Speakers Practice – Presentation and Video Program – call on 0414 367 960 for more details.

Tim Stackpool is a Media Skills Professional who is a Guest Trainer for The Speakers Practice – Presentation and Video Program – see www.timstackpool.com

51 Ways You can use Video to Promote Your Business!

Published on April 19, 2015 by Adrienne McLean

Video tell a story, give a really personal approach. You can get to know the person who is the business ,who they serve, what they stand for, why they do what they do. Here are 51 different ways to use video – Today, professionals need to understand the benefits that video bring to the marketing world – video build a connection with your audience and get your message across. The use of video is only going to get bigger and bigger.Todays consumer are far more educated and can do research about products before purchase – video is a great way to give the consumer the information they are looking for!

Here are 51 Ways you can use Video to Promote Your Business –

Customer Reference Videos

1. Customer Testimonials

2. Success Stories

3. Video Case Study

4. Man-in-the-street Interviews

5. Customer Presentations.

Product and Service Promotion

6. Product Presentations

7. Product Demonstrations

8. Product Reviews

9. Visual Stories

Corporate Video

10. Corporate Overview

11. Executive Presentations

12. Staff Presentations

13. Corporate facilities or equipment tour

14. Annual Report / Review

15. Video Signature and Video Introduction

Training

16. On-Line Training

17. Overnight expert videos (Sales Support)

18. Just-in-time learning (‘How-to’ Videos)

Customer Support

19. Post sale support and maintenance videos

20. Website FAQ Video

21. Live, two-way video

Internal Communications

22. Internal Communications

23. Event/Conference and Trade Show Communications.

24. Employee orientation

25. Health, Legal & Safety

Advertising , Marketing and Promotion

26. Commercials

27. Viral Video

28. Email Video

29. Infomercials

30. Content Marketing

31. Landing pages and micro sites

32. Interactive Video

33. Branded Entertainment and Sponsored Video

PR Support and Community Relations

34. Video Press Releases

35. PR Support Materials

36. Community Relations Video

37. Corporate Talk Show / Interviews

38. EPK (electronic press kit)

Event Video

39. Event Presentation video

40. Round table Sessions

41. Q&A Expert sessions.

Other Uses of Video

42. Recruitment Videos

43. VLOG

44. In Store Video

45. Company Lobby / Waiting Room Video

46. Mobile Video

47. Market research, focus groups and polling

48. Video White paper

49. Video Magazine

50. Customer User Content Generated Campaigns

51. Behind the Scenes Video

Just by going through this list – it makes you consider the incredibly wide world of video and how you can benefit from implementing just a couple of these approaches. The Speakers Practice is running The Presentation and Video Program on Friday 8th February, 2019 – This program takes you through scripts, video creation and Presenting to Camera training – see The Speakers Practice – Presentation and Video Program – Have a look and ring 0414 367 960 for more details.

This blog is referenced from Jimm Fox – See more

Continuous Improvement for Business Success!

Published on April 7, 2015 by Adrienne McLean

This Continuous Improvement system – the Deming Cycle – has been implemented in the corporate world – originating in Japan in the 50’s. Why is this process so IMPORTANT Today?

In Business today – if you are wanting to Grow, Develop and Achieve Amazing things then by following this approach – you can achieve your desired results – Each step is important –

Stage 1 – Planning – this is the stage where you set the stage – you decide the end results that you are wanting – it helps to categorise these into – Financial, Marketing, Projects and Systems. This gives you a framework to move forward.

The Important task with this stage is to set Key Performance Indicators. Set a measurement for each category to see that you are moving in the right direction. The time spent here is important for setting the stage for the improvements.

To help small business owners who may be struggling, wanting more growth, looking for clients, using a system to work with helps. My approach is to do an audit using a marketing system – BookYourselfSolid® – by checking where the business is at the moment against the Internationally Successful Marketing system BookYourselfSolid® – you can find out what is being done at the moment and what needs to be done to grow.

Stage 2 – Do – This is the execution step – You need to execute the actions required to achieve the goals you have set. This requires focus and a clear pathway of development – set in Stage 1.

Keeping an eye on your Key Performance Indicators is important so see how you are tracking.

For small business owners, The Speakers Practice approach is to train using the BookYourselfSolid® system – really getting a great understanding of this system will assist with developing skills using innovative approaches.

Stage 3 – Check

This is where you go back and Check your progress – are you achieving everything you have desired or are you behind or infant?

This is important to assess because its here that you make the decisions of what needs to be changed to achieve your end results – your Key Performance Indicators.

Its may be you need some training, you need to learn new tasks, there will be some development required to grow your business to the next level.

For small business owners – here another audit is done – to see how far the business has come – this is important in identifying the learning required to develop the skills of the owners and staff.

Stage 4 – Act –

This is where you do the learning, the training and grow the skills to enable you to develop your business further. Skills development is important whether you are a sole trader, a small business or a large multinational.

The point with this process is that it is for any size business – growing and developing a business is essential for the health of the business – otherwise the business will stagnant.

This is the training process – getting the business owner – out of their comfort zone – learning new skills which gives the opportunity to grow the business. The Speakers Practice offers presentation skills and public speaking training, speaking to camera training, creation of information products training, social media training, and so on.

Closing Points

Then the key to this process is that it goes around and around. After the training – you do the planning , Implement and DO, Check and then do training to grow and develop more.

Its about learning , growing , developing and achieving the seemingly impossible goals – with application , perseverance and using this four stage process – you can develop your business and realise your dreams.

To speak with Adrienne McLean – ring 0414 367 960 – Skype Adrienne.McLean2 https://thespeakerspractice.leadpages.net/marketing-may-1-2015/

The Importance of your Foundation for Good Business

Published on March 16, 2015 by Adrienne McLean

Marketing creates awareness of your business – The BookYourselfSolid® approach believes that marketing doesn’t get you clients

Its what happens after a potential client finds out about you is what books the business. What happens afterwards is that the potential clients come and check you out, looking to see if you can solve the problem they are facing – if your foundation is secure and your pricing is right and you have simple sales conversations then you book the business.

Its all about building trust – if you have a strong Foundation then the potential client will be likely to give you the opportunity to earn their trust – you will be able to make sales offers proportionate to the amount of trust you have learnt.

So what is involved with building a strong foundation?

There are four important parts to building a strong foundation –

1. Your Red Velvet Rope Policy – You need to identify the Avatar of your Ideal Client. You can’t serve everyone – identify who are your ideal clients.

2. Why People Buy –
Identify who your Target Market is, know their urgent needs and compelling desires, Identify your #1 Biggest result. Know the benefits you bring to the client from a Financial, Emotional, Physical and Spiritual approaches.

3. Your Personal Brand Identity
You need to identify these three statements –
Your Who and Do What Statement – who you serve and what you help them do
Your Why Statement – why do you do what you do?
Create a Tag Line – not urgent – this is created by being clear on your Why statement.

4. How to Talk About what you Do.

This is the 5 Part BookYourselfSolid Dialogue Formula
a. I help….
b. Their three biggest , urgent needs are:
c. I help them with those things by ……..
d. The #1 Biggest result when working with me is …..
e. What’s more they experience some deeper core benefits – Financial, Emotional, Physical and Spiritual benefits

It is really important to be extremely clear on these 4 topics – really clear – the more clear you are the stronger you have developed your Foundation. Your Ideal Clients will know you are talking to them – you will be speaking to them – they will connect with you – you will be solving their problems and giving them solutions.

This is really powerful. Build a strong Foundation and your clients will feel you are serving them! That’s why your Foundation is SO important for Good Business!

Contact Adrienne McLean at adrienne@thespeakerspractice.com.au or ring 0414 367 960.

Establish your Business Profile using YouTube

Published on March 10, 2015 by Adrienne McLean

Video marketing is becoming an essential part of marketing a business. Speaking to your clients or potential clients via video is a way of really building your business profile and showing you are an expert in your field.

Shawn Powrie is a Digital Marketing Specialist from E-Web Marketing who specialises in the area of Organic SEO and online growth.

As a digital marketing specialist Sean works to increase the user-friendliness and overall quality and relevance of clients’ websites so that they can be more appealing to search engines and users alike, thus leading them to perform better in Google and convert more.

Sean works to make websites add more value to the world.

Shawn is a Digital Marketing Specialist from E-Web Marketing who specialises in the area of Organic SEO and online growth.

Shawn has consulted with many brands about their SEO strategy including Lincraft, QBE insurance, Converse, Meriton Apartments, Sennheiser, Macquarie University and Orion Expedition Cruises.

When Shawn isn’t consulting about SEO, he’s reading about digital and building his Youtube channel.

Here’s the outline we discussed:

1. What is the first step for preparing Video for Youtube?Content strategy (identifying what to do)

— researching types of content

— analysing competitors

— understanding the video content landscape of your niche

— building a unique approach from that

2. YouTube – what is available to make a business Distinctive?

— Branding your channel

— Thinking through your brand positioning and voice (thoughtful vs. playful)

— Design / templates

3. What are your recommendations with Creating Video

Creating videos

— Equipment — what you need

— Frequency of videos and nature

— SEO of videos

4. How do we know our Video are promoting our Business

Measuring success

— The metrics Youtube provides and what they mean to you

— Monotisation of videos as a direct channel to earn

5. As a Business Owner and Online Marketer, how do you promote your business by speaking?

6. How can you use video in your business?

My business and Youtube

— Who I am, how I came to create a Youtube channel

— What opportunities it has yielded for me (teaching on other websites and offline)

— How it will continue to grow.