Building on-line communities is important now. Connecting with people is vital for building trust and connections. Anna McAfee, Co-Founder of LinkedIn Local really discusses the importance of this and how the LinkedIn Local community has grown internationally.
There are some gems of information in this interview. The special part is Anna’s advice on her most recommended business success strategy. Anna has some really valuable advice.
Here’s the full interview – takes just on 30 mins. Enjoy!
Adrienne McLean helps professionals to get more clients, move forward and build confidence to get the sales flowing in with developing presentation skills, building confidence to speak to camera and work on business development ie marketing & sales. Ring Adrienne McLean on 0414 367 960 or email on firstname.lastname@example.org for more details.
Real Estate Agents need to build a strong bond with their clients to help them sell or purchase a property. Being in a position of helping out with large purchases or sales is a big responsibility.
But how do people who are wanting to buy or sell a property choose an agent?
Real Estate agents are using the benefits of websites to promote properties. Clients like this approach as they can view the properties. So the Agent Profiles are a very big credibility builder and the personalisation to really connect with potential clients the better.
By adding a video to your Agent profile, this allows you to:
Share some details that connect you to your audience
Display knowledge of the area and community
Talk about market updates
You can build a strong reputation by building a presence on Youtube. This also assists with your Google Ranking.
Posting semi-regular video on Youtube
Posting worthwhile content
personalised video with your personality shining through
Using content ideas from your day-to-day Real Estate activities
For your agent profile, it is worth going through the process of creating a personalised, professional video that represents your brand. You can be proud to display on your agent profile. Then, more casual smart phone video can be taken and displayed on Youtube – these could be of your current properties, etc.
What do you need to be aware of when preparing a video –
Connect with the people viewing your video
Your scripting needs to be structured and fast paced.
Catch the viewers attention straight away.
Your whole presentation needs to be engaging
Allow your personality to shine through.
Understanding the video process is essential
Also understanding the marketing of your video will help with the success of building a following.
Learning about the ways to prepare and use video is really important in todays digital world. Have fun and enjoy – it is the way to connect with your potential clients!
For more details on The Speakers Practice – Video Program for Real Estate Agents – see – Presentation and Video Program for Real Estate Agents.