The 7 ways you can promote your business by Speaking

Intentionally using speaking skills is a powerful approach to connect with prospects and clients to build your business. By turning up in a number of ways and speaking about your niche, talking about issues, challenges and ways to make improvements displays you as an expert in your field.

Being a strong communicator brings confidence to your audience to know that you “know your stuff”. Through stories, you can detail your experiences that give you the depth of knowledge to make differences and improvements in the area you are focusing on.

 

 

What are the 7 ways you can use “Speaking” to build your business.

  1. Delivering Presentations
    Being a skilled presenter is a skill that constantly needs attention to build a strong connection with your audience, be authentic and deliver relevant information to your audience.
    There is so much that goes into delivering a presentation. The information, the way you make the presentation interesting and the way you deliver your topic. Information, body language, voice, your attire, how you are presenting, your props, slides, all impact on your presentation.
  2. Video 
    As well as all the parts that go to delivering a presentation, video and speaking to camera has its own skill set.
    This form has 3 parts to create a video, the planing, presentation to video and the post production. There are concepts that the presenter needs to learn , such as, how to present to camera, how to give the audience the feeling you are speaking to them and you, as the speaker, needs to get used to seeing you on video.You can build digital content that can really support your business.
  3. Podcast
    Similar to video there is time spent on pre and post production , as well, as the time spent on the actual event. You can display yourself as an expert by doing podcasting. By talking on your topic specialty or by interviewing specialists in their field elevates you as a specialist in your field.
    It also can build your own intellectual property and content to support your business.
  4. Online training
    From your skills learnt with creating video and podcasts, you can build online training programs. These can be paid or complimentary programs that display your expertise online.
    These online training programs can be used in digital marketing campaigns to raise awareness, display your topic knowledge and bring income your way.
  5. Sales conversations 
    The most important speaking skill you can develop is your ability to have sales conversations. It is not only the ability to actually sell a product or service. It is also the ability to get over rejection, as well as , the skills to take on the sale to deliver. When having sales conversations, you have to be able to see through objections and keep to the process. The sales process can take time and the saying “never say never” needs to be your mantra.
  6. Networking
    Attending networking functions and building the network of professionals who may use your service is vital. Friendly, approachable ways of connecting is an  important skill. It is all about how comfortable you are with speaking one on one with people who you may not know. Introducing yourself and talking about what you do and how you help your clients is an important skill. It is more challenging than first thought.
  7. Pitching
    This is the skill that is an extension of delivering presentations. Pitching is where you are delivering to people of influence, decision makers. It maybe to a company who is finding out more about your business who may be able to help them. It maybe a pitch to Venture Capitalists and Investors who are interested in your business and are looking at investing in your idea. Confidence in delivery, highly knowledgeable across the sector, business and niche are starting points for a successful pitch.

In summary:

If you are a Service Professional or a Business Owner who is looking to grow and build your business, by building your skills in the 7 ways to promote your business by speaking can help you grow your business. Using speaking skills can display you as an expert in your field and display you as the “Go-To” person in your niche.

 

The Speakers Practice can help you , as a Service Professional and Business Owner, with delivering confident presentations in all the 7 ways you can promote yourself by speaking.

Adrienne McLean, Founder of The Speakers Practice, is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Media & Content Marketing Package

Are you looking for Public Relations to promote on your business, website and social media platforms to display you as a trusted expert in your field?

Do you run your own business? Are you highly skilled but when it comes to the marketing, sales and promotion side for yourself,  you find this challenging?

How about personal selling ? How are you about talking about what you ?

You’re looking for content to promote your business for creating blogs and posts?

The Speakers Practice is offering the Media & Content Package to create video, podcast and transcripts for website content, articles, blogs and social media posts.

By creating a 30 – 40 mins interview, so much content can be created and used for promotions.

The Speakers Practice- Business Success Strategies has had over 45 interviews on all sorts of business topics. If you are a professional helping clients be more successful, you are a great fit to be a guest on the Business Success Strategies interview and you can create some valuable media & content for your own business.

You may be a business specialist,  sales specialist, mindset and leadership coach, even a marketing professional ( yes, may be fabulous at marketing but doing an interview is another matter). There are many services that help businesses improve their performance. If you run a business that helps other businesses with being successful, then, our Business Success Strategies interview and the Media & Content Marketing Package would be a fabulous experience plus create lots of content.

What is included in the Media & Content Marketing Package?

  • Training session – you have a one hour session to learn about the whole interview process, discuss your topic, create questions and go through the content creation process.
  • Interview – Using Zoom, a 30 – 40 mins interview is done with Adrienne McLean, The Speakers Practice.  You need to allow about 45 mins – 60 mins for before and after discussions. The interview is recorded.
    Don’t worry about any mistakes because they are edited out.
  • Post production – Each interview is edited to showcase you as our expert.
    Any mistakes, repetitive words, interruptions, internet issues , anything to interrupt the listening experience are edited.
    The finished production is an interview showcasing out expert in the best light.
  • Outcomes
    You will receive:
    – Two sessions – One hour Media & Content Marketing Creation training session and up to one hour for the interview process.
    – the video interview MP4 file
    – the audio interview MP3 file
    – Transcript of interview
    _ Run as a webinar
    – shared on social media – FB, LinkedIn, Youtube, Mixcloud, Apple Podcasts, Google Podcasts, Spotify and many more
  • Add-ons
    For an additional cost, the following can be created:
    – You are the expert speaking with no interviewer
    – Individualised opening for your own video or podcast, this can be reused time and again.
    – Individualisation upon request
  • Pricing
    With our reasonable rates,  the content that is created can create a whole year’s worth of social media with displaying you as the trusted expert.
    For 1 Interview including training session and editing – $500 + GSTFor 2 Interviews including training session and editing – $850 + GST

What’s the next step? 

Contact Adrienne McLean and discuss your requirements.

If you’re ready to go, Adrienne will book you in for a session, you’ll get scheduled in and we’ll get started. It’s easy, a fabulous experience and you get lots of content you can utilise for the year ahead.

Adrienne McLean, The Speakers Practice is host of the Business Success Strategies Video Interviews since 2013, Think Bigger, Grow and Succeed Podcast since 2018 and radio host of Monday Focus – Triple H 100.1FM on Mondays from 4 – 6pm since 2017.

Adrienne is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering business growth diagnostics, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Business Growth Diagnostic

Service Professionals are often have so much going on with doing the business and looking for business, lack of time and being highly stressed is often experienced. Not having a road map for getting business causes huge concerns. Then,  getting the marketing, sales done and generating business – can be confusing and may be not producing as many leads as desired.

Our clients are experts in their field, highly skilled but when it comes to the marketing and sales side, the business side, may be put into the too hard basket, overlooked, put off which is so easy to do when there are so many responsibilities to running a business.

Simply, running a Small Business can be overwhelming with too many things to do and it can be difficult to know where to what to do next – That’s where our Business Growth Diagnostic and our Book Yourself Solid® program can really assist you.

Our Business Growth Diagnostic assists our clients to find out:

  • Where they can be improve their marketing, bringing more awareness to their business
  • What is working,  what isn’t being done and steps to improve this.
  • Action steps to improve sales
  • Systems that can help grow business.
  • Adrienne McLean is a BookYourselfSolid Certified Coach and  implements the International Marketing system – BookYourselfSolid® – by using this system, you will have a framework to implement your marketing and selling. Giving a methodology for getting more clients.
  • We identify your ideal clients and look at why people are buying. We also look at branding and how to talk about what you do.  We have a good look at the foundation of your business.
  • An evaluation of some business skills will be done to see where some specialist training can assist.
  • When Adrienne McLean guides you through the Business Growth Diagnostic, you will find out where your business is excelling at getting more clients and where you are missing out on business PLUS get an action list of tasks to do to increase awareness of your business.
  • This is a Continuous Improvement Tool – if you are wanting to get more clients – book a Business Growth Diagnostic – find out strategies you can implement to grow your business.

There are two Discovery Audits

  • Business Growth Diagnostic
  • Digital Marketing Assessment

Each audit takes about 1 – 2 hours and you will receive a detailed report that will give you action steps for business development.

The price for the Business Growth Diagnostic and the Digital Marketing Assessment is $500 + GST each.

Taking the first step to a new approach is priceless. Taking action is the path to your aspirations.

You are welcome to ring Adrienne McLean on 0414 367 960 or email on adrienne@thespeakerspractice.com.au for more details.

Networking raises the questions & supports

 

Being in lockdown is not natural and especially for business owners. We are social beings and small business owners are used to getting out and networking. 

The Professional Services Network is offering monthly, networking events online to connect business owners. Zoom calls can help where we can see, share screens and learn.

 

 

 

In our September meeting, the following topics were discussed: 

  1. Small business loans
  2. Marketing a program
  3. Creating new programs
  4. Using Social media
  5. Employing Virtual Assistants – where to find a VA, how to get started with a VA, getting your processes in place so a va can do the work, training a va
  6. Events moving forward – hybrid events and how to handle the event
  7. COVID – brought the family together with no after school activities and dinner was together. Home schooling had it’s challenges. 

These are all real issues, challenges and activities that business owners have to deal with and navigate for their business.

Looking for assistance and discussions are important. Coaches are there to educate, help implement and keep clients accountable. 

Should help is required, Adrienne McLean at The Speakers Practice is there as a resource to assist. Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960. 

The importance of preparing for the big day!

Wedding speeches are one of the most memorable speeches that can be delivered. Whether, it is the Bride and groom or the Father of the Bride or the Best Man or Bridesmaid.

Presentation skills and public speaking impacts on many areas, both in business and personal. At The Speakers Practice, we work with professionals but, in essence, we are supporting and training individuals so they can be more confident with personal presentation matters ,as well as, at work with presentation and in marketing efforts. At The Speakers Practice, we do offer Speciality Speech writing and assistance with delivery.

A loving father got in contact and was looking for some support in preparing a speech for his daughter who was getting married. As the Father of the Bride, he wanted to deliver an impactful speech as it was such an important day for his family.

Being a builder, getting up in front of groups and speaking wasn’t something that came naturally to to Jim. His wife was the one that did a whole lot more talking and had that skill. For the wedding, Jim was the father of the bride and this was his duty. Jim had the intention to do the best speech ever, he was willing to prepare and practice to do it as well as he could possibly deliver the speech. Jim called on me , as a presentation skills coach, to help him with his presentation.

The process:

  1. Brain storming the topic
    Jim worked with me for three sessions. The first session, we brainstormed about his family, I asked questions and took notes. From our discussions, we came up with some family stories that were most important and from these discussions, a speech developed.
  2. Preparing the SpeechThe speech was prepared and this was discussed during the second session.For Jim, it was a nice moment to reflect over the years, for me it was delightful to learn about the family. A speech was prepared and discussed with Jim. We worked on fine tuning the content.Jim got input from others and I helped along the way.
  3. Practice
    Jim got to practice and even though it was on line, Jim was able to practice and I was able to give  Jim feedback.Jim practiced in front of anyone who would listen. Yes, he got lots of input to support him through the process. This is valuable, as practice, gets in out of your head and into a performance. It helps with getting the language right and with the flow.
  4. The Big Day!
    The big day happened and Jim messaged to say how wonderful the day went and he was thrilled with his speech. Everyone congratulated Jim on the fabulous presentation. Think there were a few tears of happiness!

Jim messaged me saying “ I pulled it off! My speech went well. Received so many lovely comments on how well written and presented it was! Thank you so much, I definitely could not have done it without your help. “

His message goes on” The speeches all went very well, mine went well thanks to you. My daughters made some lovely speeches too and the boys spoke. But the groom didn’t want any speeches in the video for some reason. So there are no records of the speeches” Jim thought it was mainly because the groom, his brother and father had nothing prepared and they didn’t come across very well. “

In summary:

The moral to this story is planning and preparation helps prevent presentation predicaments! Plan, prepare, rehearse and practice. Do the work to make the outcome as good as you can do it. Invest in yourself. Do the hard yards. It is worth it. It means you’ll never need to cover up or hide or hide others efforts.

Whether it is a wedding speech, as in this example, or it is a work presentation or a presentation selling your business, doing the preparation and working on each aspect of the presentation will at the end of the day mean you are better off and can present in a much better light than someone who didn’t prepare.

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

The Power of having a Coach or a Mentor by your side

On Saturday mornings, I get up early, meet up with my running & walking group and do a 7km walk. Sounds easy but I didn’t realise I am not a particularly fast walker especially when by myself.

In fact, Whether it is to do with my fitness or just that I am only 168cm, for what ever reason to me doing the 7km in about 81 – 84 minutes is my normal walking speed, that is about 12 mins per km.

When I walk with others, who may be fitter or simply faster walkers, my time can improve so much. I’ve even done a 10mins a km walk coming in at 70mins. To me this is a great success, it’s an improvement of about 20%! To the other walkers, this is straight forward but that’s because of their experience.

It can’t help make me think that it helps so much to have someone walk by your side.

To have someone, who has been there and done that, to help get you going just that bit faster. Not only is there the camaraderie of doing the work or exercise with you, they keep you focused and task driven. There can be talk along the way and actually keeping the speed up is fine as your mind is on the topic of conversation!

Having a coach or mentor by your side can help you make larger strides ahead than you first imaged, that is what happens. The coach will help keep you on track. The coach will help keep you on the agreed path rather than diverting off to a distraction. The coach will help you focus on what is important. If some negative self-talk happens, the person by your side will shatter that self talk and keep you positive !

So whatever your undertaking, it is walking, running or being in business, a coach or mentor is so valuable in helping you to make the undertaking you desire.

There certainly is power in having a coach or mentor!

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

Speak Up & Stand Out! Bi-Monthly Newsletter

Our Programs

The Speakers Practice programs are for Entrepreneurs, Coaches and SME Business owners. We also offer assistance with career advancement and speciality speeches.

Our clients have a professional background, have enjoyed many successes and now they have taken the brave step to start their own business. However, growing the business is not as straight forward as they first thought.

Our clients are experts at what they do and offer. The main problem they face is getting in the business, once they can do this, the business prospers and they shine.

The urgent challenges our clients experience are:
➖  Need more clients to grow their business
➖  Talking about what they do is difficult
➖  Marketing doesn’t light their fire
➖  Nervousness about making an error
➖  A stumbling block is anything to do with the internet
➖  Have another block on putting something out there to people who they don’t know
➖  Not admitting marketing and doing sales activities they find difficult

The good news is that this is completely normal.

The Speakers Practice has a suite of programs , specially designed, to help with these challenges and deliver training to achieve and succeed. We offer a systematic approach for getting more clients by implementing the BookYourselfSolid®️ business building approach and here are the results that clients see by going through the training and coaching..

 

 

 

 

 

 

 

Our work includes:
✔︎  Marketing & Sales Business training – following the Book Yourself Solid business system
✔︎  Presentation Skills training – following the SpeakersTrainingCamp Presentation skills training
✔︎  Marketing tools – Presenting to groups & camera, video, podcasting and more
✔︎  Implementation of a business system to get more clients
✔︎  Goal setting, 90 Day planning and Accountability
✔︎  Digital Marketing and Social Media training
✔︎  Product development
✔︎  Event planning and management
✔︎  Confidence building

Our clients say the #1 result they experience when they buy into our programs is that they learn what they need to do to grow their business and they see the benefits of doing the work – more clients! 

The thing that sets our programs apart is our individualised approach and absolute belief in every, single one of our clients at their incredible skills and expertise.

Our programs offer training, mentoring and assistance with presentation skills, marketing and business building with camaraderie of others doing the same thing.

Email adrienne@thespeakerspractice.com.au or ring on 0414 367 960 for more details.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For larger SME companies, we have a speciality with continuous improvement, change management, business building systems and quality management systems which add credibility ,as well as, significantly improved business efficiencies. Contact Adrienne McLean, The Speakers Practice, at adrienne@thespeakerspractice.com.au or ring on mobile 0414 367 960 for more details.

Some examples are:
ISO9001 – Quality Assurance
ISO17025 – NATA Testing and Calibration Standard
ISO45001 – Occupational Health and Safety

Adrienne McLean is a BookYourselfSolid®️ Certified Coach, a SpeakersTrainingCamp®️ International Instructor, trained Quality Auditor and Facilitator. Adrienne is a member of the Australian Marketing Institute of Australia and is a Certified Marketing Professional on the NSW Chapter committee.

Also, check out our Programs for Executive Coaching

What I’ve learnt from Podcasting.

Early 2019, I started asking around my clients and colleagues about what would be a suitable theme for our conference, the Professional Services Marketing Conference. After many discussions, the theme was agreed on “Think Bigger, Grow and Succeed”.

From Small Businesses to Business Coaches to large city based firms, the theme was supported and of interest. Business owners, marketing managers, coaches, micro businesses wanted the same thing – they were looking at widening their understanding, learning approaches that had been tested and worked then taking on the thinking & mindset of successful people.

Now, I’m closely approaching having completed 40 of these podcasts and I’ve learnt so much:

1. It is a great way to have a conversation and get to know an influencer or someone who you may be able to connect with afterwards

2. Each and everyone of my podcasts has some inspiration and motivation in the discussion. It’s by doing these interviews that professionals can share their experience and inspire other to have the courage to move forward.

3. As a content creator it is brilliant! I’ve , of course, recorded then transcribed then collated and in the process of putting the transcriptions into a book.

4. Each guest has their own wisdoms and experiences to share. This is the part I enjoy the most. Of course, there are times when points of view are supported. It is each individuals approach that is so inspiring.

5. For me, series of 20 is a manageable size. There are many steps in the process – organising the guest, the preparation of script and promotion for the interview, holding the interview, editing and uploading the recording and script onto one or more podcasting platforms to maximise social media impact. To finish, the interviews can be transcribed for use for other content.

If you’re looking for some inspiration and motivation, go to our podcast Think Bigger, Grow and Succeed and hear our experts – see https://thespeakerspractice.com.au/think-bigger-grow-and-succeed/

 

Adrienne McLean, The Speakers Practice runs weekly interviews on Think Bigger, Grow and Succeed. Adrienne is a Certified BookYourselfSolid Business Building coach and can be contacted on adrienne@thespeakerspractice.com.au and on mobile 0414 367 960.

Networking to build your reputation

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960