The importance of preparing for the big day!

Wedding speeches are one of the most memorable speeches that can be delivered. Whether, it is the Bride and groom or the Father of the Bride or the Best Man or Bridesmaid.

Presentation skills and public speaking impacts on many areas, both in business and personal. At The Speakers Practice, we work with professionals but, in essence, we are supporting and training individuals so they can be more confident with personal presentation matters ,as well as, at work with presentation and in marketing efforts. At The Speakers Practice, we do offer Speciality Speech writing and assistance with delivery.

A loving father got in contact and was looking for some support in preparing a speech for his daughter who was getting married. As the Father of the Bride, he wanted to deliver an impactful speech as it was such an important day for his family.

Being a builder, getting up in front of groups and speaking wasn’t something that came naturally to to Jim. His wife was the one that did a whole lot more talking and had that skill. For the wedding, Jim was the father of the bride and this was his duty. Jim had the intention to do the best speech ever, he was willing to prepare and practice to do it as well as he could possibly deliver the speech. Jim called on me , as a presentation skills coach, to help him with his presentation.

The process:

  1. Brain storming the topic
    Jim worked with me for three sessions. The first session, we brainstormed about his family, I asked questions and took notes. From our discussions, we came up with some family stories that were most important and from these discussions, a speech developed.
  2. Preparing the SpeechThe speech was prepared and this was discussed during the second session.For Jim, it was a nice moment to reflect over the years, for me it was delightful to learn about the family. A speech was prepared and discussed with Jim. We worked on fine tuning the content.Jim got input from others and I helped along the way.
  3. Practice
    Jim got to practice and even though it was on line, Jim was able to practice and I was able to give  Jim feedback.Jim practiced in front of anyone who would listen. Yes, he got lots of input to support him through the process. This is valuable, as practice, gets in out of your head and into a performance. It helps with getting the language right and with the flow.
  4. The Big Day!
    The big day happened and Jim messaged to say how wonderful the day went and he was thrilled with his speech. Everyone congratulated Jim on the fabulous presentation. Think there were a few tears of happiness!

Jim messaged me saying “ I pulled it off! My speech went well. Received so many lovely comments on how well written and presented it was! Thank you so much, I definitely could not have done it without your help. “

His message goes on” The speeches all went very well, mine went well thanks to you. My daughters made some lovely speeches too and the boys spoke. But the groom didn’t want any speeches in the video for some reason. So there are no records of the speeches” Jim thought it was mainly because the groom, his brother and father had nothing prepared and they didn’t come across very well. “

In summary:

The moral to this story is planning and preparation helps prevent presentation predicaments! Plan, prepare, rehearse and practice. Do the work to make the outcome as good as you can do it. Invest in yourself. Do the hard yards. It is worth it. It means you’ll never need to cover up or hide or hide others efforts.

Whether it is a wedding speech, as in this example, or it is a work presentation or a presentation selling your business, doing the preparation and working on each aspect of the presentation will at the end of the day mean you are better off and can present in a much better light than someone who didn’t prepare.

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

The Power of having a Coach or a Mentor by your side

On Saturday mornings, I get up early, meet up with my running & walking group and do a 7km walk. Sounds easy but I didn’t realise I am not a particularly fast walker especially when by myself.

In fact, Whether it is to do with my fitness or just that I am only 168cm, for what ever reason to me doing the 7km in about 81 – 84 minutes is my normal walking speed, that is about 12 mins per km.

When I walk with others, who may be fitter or simply faster walkers, my time can improve so much. I’ve even done a 10mins a km walk coming in at 70mins. To me this is a great success, it’s an improvement of about 20%! To the other walkers, this is straight forward but that’s because of their experience.

It can’t help make me think that it helps so much to have someone walk by your side.

To have someone, who has been there and done that, to help get you going just that bit faster. Not only is there the camaraderie of doing the work or exercise with you, they keep you focused and task driven. There can be talk along the way and actually keeping the speed up is fine as your mind is on the topic of conversation!

Having a coach or mentor by your side can help you make larger strides ahead than you first imaged, that is what happens. The coach will help keep you on track. The coach will help keep you on the agreed path rather than diverting off to a distraction. The coach will help you focus on what is important. If some negative self-talk happens, the person by your side will shatter that self talk and keep you positive !

So whatever your undertaking, it is walking, running or being in business, a coach or mentor is so valuable in helping you to make the undertaking you desire.

There certainly is power in having a coach or mentor!

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

Speak Up & Stand Out! Bi-Monthly Newsletter

Our Programs

The Speakers Practice programs are for Entrepreneurs, Coaches and SME Business owners. We also offer assistance with career advancement and speciality speeches.

Our clients have a professional background, have enjoyed many successes and now they have taken the brave step to start their own business. However, growing the business is not as straight forward as they first thought.

Our clients are experts at what they do and offer. The main problem they face is getting in the business, once they can do this, the business prospers and they shine.

The urgent challenges our clients experience are:
➖  Need more clients to grow their business
➖  Talking about what they do is difficult
➖  Marketing doesn’t light their fire
➖  Nervousness about making an error
➖  A stumbling block is anything to do with the internet
➖  Have another block on putting something out there to people who they don’t know
➖  Not admitting marketing and doing sales activities they find difficult

The good news is that this is completely normal.

The Speakers Practice has a suite of programs , specially designed, to help with these challenges and deliver training to achieve and succeed. We offer a systematic approach for getting more clients by implementing the BookYourselfSolid®️ business building approach and here are the results that clients see by going through the training and coaching..

 

 

 

 

 

 

 

Our work includes:
✔︎  Marketing & Sales Business training – following the Book Yourself Solid business system
✔︎  Presentation Skills training – following the SpeakersTrainingCamp Presentation skills training
✔︎  Marketing tools – Presenting to groups & camera, video, podcasting and more
✔︎  Implementation of a business system to get more clients
✔︎  Goal setting, 90 Day planning and Accountability
✔︎  Digital Marketing and Social Media training
✔︎  Product development
✔︎  Event planning and management
✔︎  Confidence building

Our clients say the #1 result they experience when they buy into our programs is that they learn what they need to do to grow their business and they see the benefits of doing the work – more clients! 

The thing that sets our programs apart is our individualised approach and absolute belief in every, single one of our clients at their incredible skills and expertise.

Our programs offer training, mentoring and assistance with presentation skills, marketing and business building with camaraderie of others doing the same thing.

All programs are designed to help the business with growth and building confidence.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For larger SME companies, we have a speciality with continuous improvement, change management, business building systems and quality management systems which add credibility ,as well as, significantly improved business efficiencies. Contact Adrienne McLean, The Speakers Practice, at adrienne@thespeakerspractice.com.au or ring on mobile 0414 367 960 for more details.

Some examples are:
ISO9001 – Quality Assurance
ISO17025 – NATA Testing and Calibration Standard
ISO45001 – Occupational Health and Safety

Adrienne McLean is a BookYourselfSolid®️ Certified Coach, a SpeakersTrainingCamp®️ International Instructor, trained Quality Auditor and Facilitator. Adrienne is a member of the Australian Marketing Institute of Australia and is a Certified Marketing Professional on the NSW Chapter committee.

Also, check out our Programs for Executive Coaching

What I’ve learnt from Podcasting.

Early 2019, I started asking around my clients and colleagues about what would be a suitable theme for our conference, the Professional Services Marketing Conference. After many discussions, the theme was agreed on “Think Bigger, Grow and Succeed”.

From Small Businesses to Business Coaches to large city based firms, the theme was supported and of interest. Business owners, marketing managers, coaches, micro businesses wanted the same thing – they were looking at widening their understanding, learning approaches that had been tested and worked then taking on the thinking & mindset of successful people.

Now, I’m closely approaching having completed 40 of these podcasts and I’ve learnt so much:

1. It is a great way to have a conversation and get to know an influencer or someone who you may be able to connect with afterwards

2. Each and everyone of my podcasts has some inspiration and motivation in the discussion. It’s by doing these interviews that professionals can share their experience and inspire other to have the courage to move forward.

3. As a content creator it is brilliant! I’ve , of course, recorded then transcribed then collated and in the process of putting the transcriptions into a book.

4. Each guest has their own wisdoms and experiences to share. This is the part I enjoy the most. Of course, there are times when points of view are supported. It is each individuals approach that is so inspiring.

5. For me, series of 20 is a manageable size. There are many steps in the process – organising the guest, the preparation of script and promotion for the interview, holding the interview, editing and uploading the recording and script onto one or more podcasting platforms to maximise social media impact. To finish, the interviews can be transcribed for use for other content.

If you’re looking for some inspiration and motivation, go to our podcast Think Bigger, Grow and Succeed and hear our experts – see https://thespeakerspractice.com.au/think-bigger-grow-and-succeed/

 

Adrienne McLean, The Speakers Practice runs weekly interviews on Think Bigger, Grow and Succeed. Adrienne is a Certified BookYourselfSolid Business Building coach and can be contacted on adrienne@thespeakerspractice.com.au and on mobile 0414 367 960.

Networking to build your reputation

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

Professional Services Marketing Conference

What makes the Professional Services Marketing Conference unique from the other marketing & sales events in Sydney?

The Professional Services Marketing Conference is different from large events because this conference is focussed on taking the delegates through the business development process starting at marketing and digital marketing going through to sales in the afternoon and including mindset as this is so important to the process.

Each presenter is asked to deliver 3 conference takeaway strategies that the delegates can go back to their business and utilise. That’s 36 different strategies – that’s huge value!

PLUS the Presenters are each offering some conference gift – a book, some consultation time something that the delegates attending can connect with the speakers.

This conference is:

✔︎ highly personalised.

✔︎ our speakers are local, Australian specialists who have been through the same business building process that Service Professionals in the B2B space experience.

✔︎ The content is specialised and relevant to Service Professionals.

✔︎ Delegates are much closer to the speakers and can ask questions they have either during or after the presentation.

✔︎ The Speakers are offering huge value to the delegates who attend the conference.

✔︎ The NSW Minister for Finance and Small Business is attending – you will be able to ask the minister questions about how the government is helping SME to do business.

✔︎ Each speaker has experience in business development, marketing and sales.

✔︎ Everyone understands the importance of mindset in growing a busienss.

✔︎ Networking and business was done from attending the conference in 2018.

✔︎ This year, there are many opportunities to connect with like minded professionals, who understand the challenges being faced.

✔︎ The Sydney Boulevard Hotel look after our delegates beautifully with a delicious morning and afternoon tea. There’s  a fabulous lunch where the delegates get to know each other just that bit more!

✔︎ The presentations are fast paced with breaks, thee’s a huge amount of variety and all focused in on helping you as a Service Professional to grow your business.

✔︎ This is a one day conference to sit back and think about the business development of your business. Listen to experts who have been there and done exactly what you are wanting to achieve.

The Professional Services Marketing Conference is an information conference and is NOT selling from the stage. The delegates will have opportunities to  connect with our experts which is networking and building trust and then perhaps business will follow but its all up to the delegates.

 

To book in – see Professional Services Marketing Conference

Technology to make Marketing Easier with guest Ana Melikian

Ana Melikian, the Founder of Tech Tips For Coaches and loves to help business owners achieve their BIG goals! Ana has a Phd in Psychology and is passionate about helping purpose driven, creative entrepreneurs with online marketing and understands the importance of working on mindsets in order to succeed.

Ana is an Elite Level BookYourselfSolid certified coach and co-founded the More Clients More Fun, where they developed leading-edge LinkedIn strategies for business development to land high-value clients.  In 2018, Ana launched Tech Tips For Coaches, a very affordable members

hip site designed to help coaches, consultants, trainers, and speakers to navigate the online world and market their services online with ease and joy!

The topic of our interview today is “Technology to make Marketing Easier ! ”.

The questions Ana discusses are:

  1. There are so many online marketing tools – where do businesses start?
  2. Which is your favourite CRM  and Email Management system and why?
  3. What are some of the things to watch out for when choosing online platforms?
  4. What are some other business tools that are essential for a business today?
  5. What is a Business strategy that you recommend? 

Adrienne McLean DTM , The Speakers Practice – helping clients with business development. Adrienne empowers Business owners to implement a powerful business building system to get more clients & communication skills to connect with impact.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

How to build a community on LinkedIn globally -Business Success Strategies interview with Anna McAfee

Building on-line communities is important now. Connecting with people is vital for building trust and connections. Anna McAfee, Co-Founder of LinkedIn Local really discusses the importance of this and how the LinkedIn Local community has grown internationally.

There are some gems of information in this interview. The special part is Anna’s advice on her most recommended business success strategy. Anna has some really valuable advice.

Here’s the full interview – takes just on 30 mins. Enjoy!

Adrienne McLean helps professionals to get more clients, move forward and build confidence to get the sales flowing in with developing presentation skills, building confidence to speak to camera and work on business development ie marketing & sales. Ring Adrienne McLean on 0414 367 960 or email on adrienne@thespeakerspractice.com.au for more details.

The Speakers Practice & Adrienne McLean.com October newsletter, 2018

In our work, we are serving Service Professionals who are looking for:  ✔︎ More clients,  ✔︎ Improved marketing and sales,  ✔︎ Improved communication skills, as well as,  ✔︎ Techniques to raise awareness of their business.    We also help the business development, marketing and sales managers who are also looking to build their skills.      What are important skills needed in the workplace for growth - both personally and in business?    Marketing Skills and Business Development system   Public Speaking, Presentation Skills and Communication Skills   Effective Speaking to Camera and creating Video   Professional Services Marketing Conference     Here are our programs that are coming up -    The Professional Services Marketing Conference 2018 was a day of learning, connecting and being motivated to get to the next level. Check out this Professional Services Marketing Conference overview video (https://youtu.be/voFTnJy1m4E)        If you missed attending and would like to see the presentations online or attended and want to see the presentations again - enjoy the  Online -  Professional Services Marketing Conference 2018 (http://professional-services-marketing-conference.thinkific.com/courses/professional-services-marketing-conference-2018) - there are 6 hours of presentations full of really valuable information to help you with marketing, digital marketing, sales and mindset.            The BookYourselfSolid Masterclass Intensive - 8 sessions live, online - going step by step through the business development system BookYourselfSolid - check here more details                Marketing Discovery Audit  By doing an annual marketing audit, you will find out:  ✔︎ Are your marketing systems working for you  ✔︎ Are there processes that need implementing for growth  ✔︎ Are your strategies & tactics being followed  By doing the Marketing Discovery Audit , this will give you insights for marketing activities to help you get off to a great start for the new year.            Check out the Effective On-Camera Presenting program   Video is a powerful marketing tool and that marketing using video is becoming an important way of connecting with your prospects & clients.  To use video, are you looking to understand  ✔︎ How to effectively present to camera  ✔︎ What you need to be aware of when using video  ✔︎ What are the best approaches to create successful video?  ✔︎ Get nervous in front of a video camera  ✔︎ Wanting to create successful video?  ✔︎ What tools you need to do this    The Speakers Practice is taking bookings for the next upcoming Effective On-Camera Presenting for Professionals"         Hornsby Business Information Forum - a networking event to meet, ask those niggling marketing & business development questions, share & be inspired - 4th Thursday, Thyme Square cate - 8.30am to 10am, Free to attend. Business Professionals meet and discuss the topic of the day - - topic is the 6 steps to grow a business - book in Next Forum -  25th October, 2018     For more details or to ask any questions, ring 0414 367 960.  See: www.thespeakerspractice.com.au and www.adriennemclean.com