TheSpeakerspractice

Professional Services Business Growth Program

Published on January 5, 2023 by Adrienne McLean

This monthly program is designed especially for Business Owners who are specialists in their field but don’t like the marketing and sales side of running a business.

The Business Growth program includes training on:

√ Understanding how the business development process works is vital for a business to be successful.

√ Building Marketing and Sales Skills

√ Raising awareness using social media – including LinkedIn and other social media platforms

√ Confidence to go out and promote the business via presentations, networking and many marketing tools

Also included is attention to Accountability – the program is designed to help you get done what you say you are going to do.

How does the program work?

The Professional Services Group Mentoring Program delivers :

Weekly contact with online mentoring calls and emails.
NB – Attendance at the online calls and replying to the emails is a pre-requisite of signing up to this Mentoring program.
Exclusive WhatsApp Group – only for group members. You can network, ask questions and access all the documents easily.
The mentoring calls have training session with a Q & A section – schedule at 1pm on Thursdays.
The emails have 3 questions to keep you accountable – they will be sent at 1pm on Thursdays. The dates will be detailed on the Facebook group – they can be sent on request.
Access to Book Yourself Solid Online Training Program giving you an overview of this proven business building system
Business resources – video interviews with experts on relevant topics

The value delivered by the Professional Services Business Growth Program is huge!
😀 This program delivers a strong framework for growing a business with skills development and accountability.
😀 You will keep on track with a Book Yourself Solid Certified Coach to support you as you build your business.
😀You will have tools and resources to assist you get ahead.
😀 You will be part of a business community to discuss questions and network

The affordable, monthly cost for this program is $200.00 + GST.

Should you want a 1:1 consultation with Adrienne McLean, as well as, the online calls and emails, the cost is $250 + GST ie $275 per month.

Our Programs

Published on March 6, 2021 by Adrienne McLean

The Speakers Practice programs are for Entrepreneurs, Coaches and SME Business owners. We also offer assistance with career advancement and speciality speeches.

Our clients have a professional background, have enjoyed many successes and now they have taken the brave step to start their own business. However, growing the business is not as straight forward as they first thought.

Our clients are experts at what they do and offer. The main problem they face is getting in the business, once they can do this, the business prospers and they shine.

The urgent challenges our clients experience are:
➖ Need more clients to grow their business
➖ Talking about what they do is difficult
➖ Marketing doesn’t light their fire
➖ Nervousness about making an error
➖ A stumbling block is anything to do with the internet
➖ Have another block on putting something out there to people who they don’t know
➖ Not admitting marketing and doing sales activities they find difficult

The good news is that this is completely normal.

The Speakers Practice has a suite of programs , specially designed, to help with these challenges and deliver training to achieve and succeed. We offer a systematic approach for getting more clients by implementing the BookYourselfSolid®️ business building approach and here are the results that clients see by going through the training and coaching..

Our work includes:
✔︎ Marketing & Sales Business training – following the Book Yourself Solid business system
✔︎ Presentation Skills training – following the SpeakersTrainingCamp Presentation skills training
✔︎ Marketing tools – Presenting to groups & camera, video, podcasting and more
✔︎ Implementation of a business system to get more clients
✔︎ Goal setting, 90 Day planning and Accountability
✔︎ Digital Marketing and Social Media training
✔︎ Product development
✔︎ Event planning and management
✔︎ Confidence building

Our clients say the #1 result they experience when they buy into our programs is that they learn what they need to do to grow their business and they see the benefits of doing the work – more clients!

The thing that sets our programs apart is our individualised approach and absolute belief in every, single one of our clients at their incredible skills and expertise.

Our programs offer training, mentoring and assistance with presentation skills, marketing and business building with camaraderie of others doing the same thing.

Email adrienne@thespeakerspractice.com.au or ring on 0414 367 960 for more details.

For larger SME companies, we have a speciality with continuous improvement, change management, business building systems and quality management systems which add credibility ,as well as, significantly improved business efficiencies. Contact Adrienne McLean, The Speakers Practice, at adrienne@thespeakerspractice.com.au or ring on mobile 0414 367 960 for more details.

Some examples are:
ISO9001 – Quality Assurance
ISO17025 – NATA Testing and Calibration Standard
ISO45001 – Occupational Health and Safety

Adrienne McLean is a BookYourselfSolid®️ Certified Coach, a SpeakersTrainingCamp®️ International Instructor, trained Quality Auditor and Facilitator. Adrienne is a member of the Australian Marketing Institute of Australia and is a Certified Marketing Professional on the NSW Chapter committee.

Also, check out our Programs for Executive Coaching

Our sustainable business approach

Published on June 24, 2020 by Adrienne McLean

The Speakers Practice is focusing on reducing the amount of waste and un-necessary use of plastics to ensure a better green environment to preserve our community for our children and the next generations.

We support these local initiatives for our community.

Congratulations on beginning your journey to break up with single use plastic!

As a conscious shopper, I want to take positive steps to reduce the amount of single use plastic that I use in my life. I acknowledge that from time to time it will be unavoidable but I make the pledge to say bye-bye to single use plastic by as a shopper to be conscious of the purchase of single use plastic bottles. Keep up the great work and don’t be discouraged if you still use single use plastic. **Every** conscious decision not to use single use plastic counts towards our goal to say **bye–bye plastic hello BYO!**

Technology to make Marketing Easier with guest Ana Melikian

Published on April 22, 2019 by Adrienne McLean

Ana Melikian, the Founder of Tech Tips For Coaches and loves to help business owners achieve their BIG goals! Ana has a Phd in Psychology and is passionate about helping purpose driven, creative entrepreneurs with online marketing and understands the importance of working on mindsets in order to succeed.

Ana is an Elite Level BookYourselfSolid certified coach and co-founded the More Clients More Fun, where they developed leading-edge LinkedIn strategies for business development to land high-value clients. In 2018, Ana launched Tech Tips For Coaches, a very affordable members

hip site designed to help coaches, consultants, trainers, and speakers to navigate the online world and market their services online with ease and joy!

The topic of our interview today is “Technology to make Marketing Easier ! ”.

The questions Ana discusses are:

There are so many online marketing tools – where do businesses start?
Which is your favourite CRM and Email Management system and why?
What are some of the things to watch out for when choosing online platforms?
What are some other business tools that are essential for a business today?
What is a Business strategy that you recommend?

Adrienne McLean DTM , The Speakers Practice – helping clients with business development. Adrienne empowers Business owners to implement a powerful business building system to get more clients & communication skills to connect with impact.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

Branding strategies – Gunnar Habitz – Business Success Strategies.

Published on October 25, 2017 by Adrienne McLean

Branding is the way the prospects and clients see your business. Your branding is the face of the business. In this video & podcast, Gunnar Habitz details the important parts that go together to make a brand successful.

Gunnar Habitz has twenty years ICT experience in sales, marketing and consulting roles with a technical flavour covering various computing solutions sold to commercial and consumer segments. Originally from Switzerland with solid experience in the European market, Gunnar moved to Sydney in 2016 and completed a leadership program at the Australian Institute of Management and now offers his skills in the areas software, services and solutions.

Some of the questions Gunnar answers here on the topic of Branding strategies for growth are :

When looking at branding a business or a product, what are the essential steps?
Why does changing a brand help with sales growth?
What are your recommendations to a business who are looking for massive change?
What are the signs of a successful brand?
What is a strategy that has really helped you grow your business?

Here are some links that Gunnar recommends for checking out –

1) www.habitz.ch (my own website)
2) www.cloudrecover.com.au (my employee who changed the branding strategy totally in 2015)
3) www.livinglines.com.au (brand development expert Susan Jones)
4) www.intrix.com.au (reseller Intrix who transitioned to a managed service provider)
5) www.cowanprospecting.com (Matt Cowan Prospecting, I mentioned that I found him only due to his LinkedIn article)

The Business Success Strategies is a 30 minute interview with successful business people who have been able to achieve amazing results with growing a business.

Business Success Strategies is an always have something to offer event sponsored by The Speakers Practice and ADrienneMcLean.com. The Speakers Practice offers programs to help SME professionals to market their business by speaking. AdrienneMcLean.com helps SME professionals to market themselves using the international marketing system BookYourselfSolid – a marketing system designed for service professionals to get you more clients.

Adrienne McLean helps business professionals with marketing and business development along with promoting their business. You can contact Adrienne McLean on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

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What are Investors looking for in Pitches?

Published on May 1, 2017 by Adrienne McLean

Entrepreneurs and Startups have such great ideas, they are highly skilled in so many ways and they are wanting to change the world. There is the reality that it takes funding to change the great idea into reality.

So it becomes really important for the Entrepreneur to be successful when going through the pitching process with getting the necessary funding they need to make their dream into reality.

The delivery of the Pitch becomes the interface between the Entrepreneur and the Investor looking for great ideas that the Investor can make a good return on.

What are the important elements of the Pitch ?

1. Clarity – The individual delivering the pitch needs to have absolute clarity over each segment of the business proposal. Being able to articulate easily the design, formation and undertakings of the business is sound preparation for putting together a pitch.

2. Pitching Requirements – The Pitch must give all the information that the Investor needs to make an informed decision – to atleast talk further with the Entrepreneur if not make an offer.

The areas that need addressing are:
Identifying the problem the business is addressing?
What is the solution?
How big is the market?
How the business is going to make profit?
What is the business model?
Is there Proprietary Technology?
Who is the competition?
Marketing Plan- How are sales going to be achieved?
Team – Who is needed and on the team?
Money milestones – what are you going to spend and achieve?

3. The Delivery of the Pitch is important – if the Entrepreneur doesn’t display passion about his own product – then why would anyone else? Preparation, practice, easy to read slides and a polished performance are all going to have a significant impact on the success (or not) of the pitch.

Overview:

The whole package is important – information, delivery and clarity. Speaking to Investors and getting them to commit capital to your business idea is challenging but will reap great rewards – especially if you are prepared and have a polished presentation.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.