Media & Content Marketing Package

Are you looking for Public Relations to promote on your business, website and social media platforms to display you as a trusted expert in your field?

Do you run your own business? Are you highly skilled but when it comes to the marketing, sales and promotion side for yourself,  you find this challenging?

How about personal selling ? How are you about talking about what you ?

You’re looking for content to promote your business for creating blogs and posts?

The Speakers Practice is offering the Media & Content Package to create video, podcast and transcripts for website content, articles, blogs and social media posts.

By creating a 30 – 40 mins interview, so much content can be created and used for promotions.

The Speakers Practice- Business Success Strategies has had over 45 interviews on all sorts of business topics. If you are a professional helping clients be more successful, you are a great fit to be a guest on the Business Success Strategies interview and you can create some valuable media & content for your own business.

You may be a business specialist,  sales specialist, mindset and leadership coach, even a marketing professional ( yes, may be fabulous at marketing but doing an interview is another matter). There are many services that help businesses improve their performance. If you run a business that helps other businesses with being successful, then, our Business Success Strategies interview and the Media & Content Marketing Package would be a fabulous experience plus create lots of content.

What is included in the Media & Content Marketing Package?

  • Training session – you have a one hour session to learn about the whole interview process, discuss your topic, create questions and go through the content creation process.
  • Interview – Using Zoom, a 30 – 40 mins interview is done with Adrienne McLean, The Speakers Practice.  You need to allow about 45 mins – 60 mins for before and after discussions. The interview is recorded.
    Don’t worry about any mistakes because they are edited out.
  • Post production – Each interview is edited to showcase you as our expert.
    Any mistakes, repetitive words, interruptions, internet issues , anything to interrupt the listening experience are edited.
    The finished production is an interview showcasing out expert in the best light.
  • Outcomes
    You will receive:
    – Two sessions – One hour Media & Content Marketing Creation training session and up to one hour for the interview process.
    – the video interview MP4 file
    – the audio interview MP3 file
    – Transcript of interview
    _ Run as a webinar
    – shared on social media – FB, LinkedIn, Youtube, Mixcloud, Apple Podcasts, Google Podcasts, Spotify and many more
  • Add-ons
    For an additional cost, the following can be created:
    – You are the expert speaking with no interviewer
    – Individualised opening for your own video or podcast, this can be reused time and again.
    – Individualisation upon request
  • Pricing
    With our reasonable rates,  the content that is created can create a whole year’s worth of social media with displaying you as the trusted expert.
    For 1 Interview including training session and editing – $500 + GSTFor 2 Interviews including training session and editing – $850 + GST

What’s the next step? 

Contact Adrienne McLean and discuss your requirements.

If you’re ready to go, Adrienne will book you in for a session, you’ll get scheduled in and we’ll get started. It’s easy, a fabulous experience and you get lots of content you can utilise for the year ahead.

Adrienne McLean, The Speakers Practice is host of the Business Success Strategies Video Interviews since 2013, Think Bigger, Grow and Succeed Podcast since 2018 and radio host of Monday Focus – Triple H 100.1FM on Mondays from 4 – 6pm since 2017.

Adrienne is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering business growth diagnostics, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

 

Business Growth Diagnostic

Service Professionals are often have so much going on with doing the business and looking for business, lack of time and being highly stressed is often experienced. Not having a road map for getting business causes huge concerns. Then,  getting the marketing, sales done and generating business – can be confusing and may be not producing as many leads as desired.

Our clients are experts in their field, highly skilled but when it comes to the marketing and sales side, the business side, may be put into the too hard basket, overlooked, put off which is so easy to do when there are so many responsibilities to running a business.

Simply, running a Small Business can be overwhelming with too many things to do and it can be difficult to know where to what to do next – That’s where our Business Growth Diagnostic and our Book Yourself Solid® program can really assist you.

Our Business Growth Diagnostic assists our clients to find out:

  • Where they can be improve their marketing, bringing more awareness to their business
  • What is working,  what isn’t being done and steps to improve this.
  • Action steps to improve sales
  • Systems that can help grow business.
  • Adrienne McLean is a BookYourselfSolid Certified Coach and  implements the International Marketing system – BookYourselfSolid® – by using this system, you will have a framework to implement your marketing and selling. Giving a methodology for getting more clients.
  • We identify your ideal clients and look at why people are buying. We also look at branding and how to talk about what you do.  We have a good look at the foundation of your business.
  • An evaluation of some business skills will be done to see where some specialist training can assist.
  • When Adrienne McLean guides you through the Business Growth Diagnostic, you will find out where your business is excelling at getting more clients and where you are missing out on business PLUS get an action list of tasks to do to increase awareness of your business.
  • This is a Continuous Improvement Tool – if you are wanting to get more clients – book a Business Growth Diagnostic – find out strategies you can implement to grow your business.

There are two Discovery Audits

  • Business Growth Diagnostic
  • Digital Marketing Assessment

Each audit takes about 1 – 2 hours and you will receive a detailed report that will give you action steps for business development.

The price for the Business Growth Diagnostic and the Digital Marketing Assessment is $500 + GST each.

Taking the first step to a new approach is priceless. Taking action is the path to your aspirations.

You are welcome to ring Adrienne McLean on 0414 367 960 or email on adrienne@thespeakerspractice.com.au for more details.

Networking raises the questions & supports

 

Being in lockdown is not natural and especially for business owners. We are social beings and small business owners are used to getting out and networking. 

The Professional Services Network is offering monthly, networking events online to connect business owners. Zoom calls can help where we can see, share screens and learn.

 

 

 

In our September meeting, the following topics were discussed: 

  1. Small business loans
  2. Marketing a program
  3. Creating new programs
  4. Using Social media
  5. Employing Virtual Assistants – where to find a VA, how to get started with a VA, getting your processes in place so a va can do the work, training a va
  6. Events moving forward – hybrid events and how to handle the event
  7. COVID – brought the family together with no after school activities and dinner was together. Home schooling had it’s challenges. 

These are all real issues, challenges and activities that business owners have to deal with and navigate for their business.

Looking for assistance and discussions are important. Coaches are there to educate, help implement and keep clients accountable. 

Should help is required, Adrienne McLean at The Speakers Practice is there as a resource to assist. Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960. 

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Our Programs

The Speakers Practice programs are for Entrepreneurs, Coaches and SME Business owners. We also offer assistance with career advancement and speciality speeches.

Our clients have a professional background, have enjoyed many successes and now they have taken the brave step to start their own business. However, growing the business is not as straight forward as they first thought.

Our clients are experts at what they do and offer. The main problem they face is getting in the business, once they can do this, the business prospers and they shine.

The urgent challenges our clients experience are:
➖  Need more clients to grow their business
➖  Talking about what they do is difficult
➖  Marketing doesn’t light their fire
➖  Nervousness about making an error
➖  A stumbling block is anything to do with the internet
➖  Have another block on putting something out there to people who they don’t know
➖  Not admitting marketing and doing sales activities they find difficult

The good news is that this is completely normal.

The Speakers Practice has a suite of programs , specially designed, to help with these challenges and deliver training to achieve and succeed. We offer a systematic approach for getting more clients by implementing the BookYourselfSolid®️ business building approach and here are the results that clients see by going through the training and coaching..

 

 

 

 

 

 

 

Our work includes:
✔︎  Marketing & Sales Business training – following the Book Yourself Solid business system
✔︎  Presentation Skills training – following the SpeakersTrainingCamp Presentation skills training
✔︎  Marketing tools – Presenting to groups & camera, video, podcasting and more
✔︎  Implementation of a business system to get more clients
✔︎  Goal setting, 90 Day planning and Accountability
✔︎  Digital Marketing and Social Media training
✔︎  Product development
✔︎  Event planning and management
✔︎  Confidence building

Our clients say the #1 result they experience when they buy into our programs is that they learn what they need to do to grow their business and they see the benefits of doing the work – more clients! 

The thing that sets our programs apart is our individualised approach and absolute belief in every, single one of our clients at their incredible skills and expertise.

Our programs offer training, mentoring and assistance with presentation skills, marketing and business building with camaraderie of others doing the same thing.

Email adrienne@thespeakerspractice.com.au or ring on 0414 367 960 for more details.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For larger SME companies, we have a speciality with continuous improvement, change management, business building systems and quality management systems which add credibility ,as well as, significantly improved business efficiencies. Contact Adrienne McLean, The Speakers Practice, at adrienne@thespeakerspractice.com.au or ring on mobile 0414 367 960 for more details.

Some examples are:
ISO9001 – Quality Assurance
ISO17025 – NATA Testing and Calibration Standard
ISO45001 – Occupational Health and Safety

Adrienne McLean is a BookYourselfSolid®️ Certified Coach, a SpeakersTrainingCamp®️ International Instructor, trained Quality Auditor and Facilitator. Adrienne is a member of the Australian Marketing Institute of Australia and is a Certified Marketing Professional on the NSW Chapter committee.

Also, check out our Programs for Executive Coaching

Networking to build your reputation

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

Professional Services Marketing Conference

What makes the Professional Services Marketing Conference unique from the other marketing & sales events in Sydney?

The Professional Services Marketing Conference is different from large events because this conference is focussed on taking the delegates through the business development process starting at marketing and digital marketing going through to sales in the afternoon and including mindset as this is so important to the process.

Each presenter is asked to deliver 3 conference takeaway strategies that the delegates can go back to their business and utilise. That’s 36 different strategies – that’s huge value!

PLUS the Presenters are each offering some conference gift – a book, some consultation time something that the delegates attending can connect with the speakers.

This conference is:

✔︎ highly personalised.

✔︎ our speakers are local, Australian specialists who have been through the same business building process that Service Professionals in the B2B space experience.

✔︎ The content is specialised and relevant to Service Professionals.

✔︎ Delegates are much closer to the speakers and can ask questions they have either during or after the presentation.

✔︎ The Speakers are offering huge value to the delegates who attend the conference.

✔︎ The NSW Minister for Finance and Small Business is attending – you will be able to ask the minister questions about how the government is helping SME to do business.

✔︎ Each speaker has experience in business development, marketing and sales.

✔︎ Everyone understands the importance of mindset in growing a busienss.

✔︎ Networking and business was done from attending the conference in 2018.

✔︎ This year, there are many opportunities to connect with like minded professionals, who understand the challenges being faced.

✔︎ The Sydney Boulevard Hotel look after our delegates beautifully with a delicious morning and afternoon tea. There’s  a fabulous lunch where the delegates get to know each other just that bit more!

✔︎ The presentations are fast paced with breaks, thee’s a huge amount of variety and all focused in on helping you as a Service Professional to grow your business.

✔︎ This is a one day conference to sit back and think about the business development of your business. Listen to experts who have been there and done exactly what you are wanting to achieve.

The Professional Services Marketing Conference is an information conference and is NOT selling from the stage. The delegates will have opportunities to  connect with our experts which is networking and building trust and then perhaps business will follow but its all up to the delegates.

 

To book in – see Professional Services Marketing Conference