21 Step Marketing System Checklist

By scheduling in regular marketing, this will help with keeping your business front of mind with your prospects. If your business is front of mind, when the time is right, the prospect will discuss with you their needs & business can be done.

Have you got a regular process to follow to implement your marketing regularly?

Here’s a checklist to do to consider your current marketing efforts. It’s a bit like doing an audit – checking what is currently done and what needs work on. Perhaps if you want some help – schedule in a time with me for a free 30 minute phone call to discuss. Here to help – Adrienne McLean – The Speakers Practice.
BooK here – 30 min Consultation – Free!

21 Step Marketing System Checklist

1

Do you know who your “Ideal Clients” are? Yes/ No

2

Have you a clearly defined target market? Yes/ No

3

Have you developed your personal brand ? Yes/ No

4

Are the problems your target market face clearly understood for your topic? Yes/ No

5

Do you have a clearly defined #1 big result? Yes/ No

6

Are you clear about the benefits your product brings? Yes/ No

7

Can you confidently “Talk About What You Do” Yes/ No

8

Do you clearly display your creditials? Yes/ No

9

Have you clearly defined your products? Yes/ No

10

Do you have a clearly defined Keeping in Touch Strategy? Yes/ No

11

Have you any blogs, eBooks, Books, CDs, DVDs, online training? Yes/ No

12

Are you confident with your Pricing? Yes/ No

13

Do you have successful sales conversations? Yes/ No

14

Have you a clearly defined Networking Strategy? Yes/ No

15

Have you a clearly defined Direct Outreach Strategy? Yes/ No

16

Have you a clearly defined Referral Strategy ? Yes/ No

17

Have you a clearly defined Speaking Strategy ? Yes/ No

18

Have you a clearly defined Writing Strategy? Yes/ No

19

Have you a clearly defined Web Strategy? Yes/ No

20

Are you implementing Strategies Networking, Direct Outreach & Referrals? Yes/ No

21

Are you implementing atleast one of Strategies Speaking, Writing & Digital Marketing (Social Media/ Pay for Click Advertising)? Yes/ No

Perhaps if you want some help – schedule in a time with me for a free 30 minute phone call to discuss. Here to help – Adrienne McLean – The Speakers Practice.
BooK here – 30 min Consultation – Free!

The Speakers Practice – Presentation Skills workshop for Professionals

What would you get out of  The Speakers Practice – Presentation Skills Workshop for Professionals ?

A fabulous day was spent with Professionals who were keen to work on their presentation skills. The SpeakersTrainingCamp formula is followed – taking rather nervous attendees through a process of developing their presentation skills and building confidence to speak in front of a group.

What did they like most about the workshop?

  1. Helped me to speak naturally and from the heart
  2. very relaxed , comfortable atmosphere bringing out people’s openness
  3. Good to get feedback from everyone in the group
  4. Having a solid structure for a presentation
  5. Gaining confidence via constructive feedback
  6. Practical tips
  7. Safe and supportive people and feedback to get better
  8. Opportunity to practise
  9. Indepth knowledge
  10. Good facility

What were the most important things they learnt?

  • How to structure a presentation
  • being natural when delivering a presentation – speaking from the heart
  • being in control of the situation
  • Good valuable tips
  • The GRABM concept
  • Importance of body language
  • Controlling nerves and the exercises to help with nervousness
  • Importance of posture and breathing
  • Feeling more confident to deliver a message

A testimonial to summarise the day –

“Adrienne opened doors for me that have been closed for a long time. Her course has initiated a process that I can confidently build on helping me personally and with my work in architecture.”

Rob Geoghegar,  Architect

The Speakers Practice – Presentation Skills workshop for Professionals will be available quarterly – check in with The Speakers Practice for the next workshop.

 

                                                                                                                     

Branding strategies – Gunnar Habitz – Business Success Strategies.

Branding is the way the prospects and clients see your business. Your branding is the face of the business. In this video & podcast, Gunnar Habitz details the important parts that go together to make a brand successful.

Gunnar Habitz has twenty years ICT experience in sales, marketing and consulting roles with a technical flavour covering various computing solutions sold to commercial and consumer segments. Originally from Switzerland with solid experience in the European market, Gunnar moved to Sydney in 2016 and completed a leadership program at the Australian Institute of Management and now offers his skills in the  areas software, services and solutions.

 Some of the questions Gunnar answers here on the topic of Branding strategies for growth are : 

  1. When looking at branding a business or a product, what are the essential steps?
  2. Why does changing a brand help with sales growth?
  3. What are your recommendations to a business who are looking for massive change?
  4. What are the signs of a successful brand?
  5. What is a strategy that has really helped you grow your business?

Here are some links that Gunnar recommends for checking out –

1) www.habitz.ch (my own website)
2) www.cloudrecover.com.au (my employee who changed the branding strategy totally in 2015)
3) www.livinglines.com.au (brand development expert Susan Jones)
4) www.intrix.com.au (reseller Intrix who transitioned to a managed service provider)
5) www.cowanprospecting.com (Matt Cowan Prospecting, I mentioned that I found him only due to his LinkedIn article)

The Business Success Strategies is a 30 minute interview with successful business people who have been able to achieve amazing results with growing a business.

Business Success Strategies is an always have something to offer event  sponsored by The Speakers Practice and ADrienneMcLean.com. The Speakers Practice offers programs to help SME professionals to market their business by speaking. AdrienneMcLean.com helps SME professionals to market themselves using the international marketing system BookYourselfSolid – a marketing system designed for service professionals to get you more clients.

Adrienne McLean helps business professionals with marketing and business development along with promoting their business. You can contact Adrienne McLean on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.

How our approach helps Business Owners

As Business Owners, confidently delivering relevant messages with quality, professional delivery will help you to build Trust with Potential clients , get their attention and get them interested to see how you can help them.

A confident presence will give you that big break you are looking for. Right now, you have the opportunity to develop those skills, practice them in front of an audience and then book those networking and speaking engagements that will assist you to generate sales leads.

I am the Founder of The Speakers Practice , we specialise in helping clients to confidently market and present themselves. We also assist with promotional tools eg business presentations, video, writing, podcasts and social media. We are the first company in Australasia to present the top-rating programs – BookYourselfSolid® and the SpeakersTrainingCamp® program.

During the time of being in a corporate role and working for small business, the importance of leadership , continuous improvement , marketing and product development was focused on. Delivering presentations in a confident manner and getting the message across was essential.

Today, The Speakers Practice works with business owners and professionals helping with learning and developing marketing skills using the powerful marketing system BookYourselfSolid®, Presentation skills one-on-one, in front of a group and in front of a camera. By developing these skills, the owners and staff confidently present their ideas and the end result is building business by building connections.

Email me on Adrienne@thespeakerspractice.com.au or ring on Mobile 0414 367 960

Specialties: Marketing Skills, Public Speaking and Presentation Skills training.Video Marketing, Understanding of Product Development and Continuous Improvement, Facilitation, Leadership.

What are Investors looking for in Pitches?

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Entrepreneurs and Startups have such great ideas, they are highly skilled in so many ways and they are wanting to change the world. There is the reality that it takes funding to change the great idea into reality.

So it becomes really important for the Entrepreneur to be successful when going through the pitching process with getting the necessary funding they need to make their dream into reality.

The delivery of the Pitch becomes the interface between the Entrepreneur and the Investor looking for great ideas that the Investor can make a good return on.

What are the important elements of the Pitch ?

1. Clarity – The individual delivering the pitch needs to have absolute clarity over each segment of the business proposal. Being able to articulate easily the design, formation and undertakings of the business is sound preparation for putting together a pitch.

2. Pitching Requirements – The Pitch must give all the information that the Investor needs to make an informed decision – to atleast talk further with the Entrepreneur if not make an offer.

The areas that need addressing are:
Identifying the problem the business is addressing?
What is the solution?
How big is the market?
How the business is going to make profit?
What is the business model?
Is there Proprietary Technology?
Who is the competition?
Marketing Plan- How are sales going to be achieved?
Team – Who is needed and on the team?
Money milestones – what are you going to spend and achieve?

3. The Delivery of the Pitch is important – if the Entrepreneur doesn’t display passion about his own product – then why would anyone else?  Preparation, practice, easy to read slides and a polished performance are all going to have a significant impact on the success (or not) of the pitch.

Overview:

The whole package is important – information, delivery and clarity. Speaking to Investors and getting them to commit capital to your business idea is challenging but will reap great rewards – especially if you are prepared and have a polished presentation.

Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.

Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.

 You can contact Adrienne on adrienne@thespeakerspractice.com.au or ring on 0414 367 960.